The document discusses the design of a movie advertisement, including the use of typography, color, font, and layout, to attract attention and emphasize the film's genre. Specifically, it notes that the contrast of text and background colors creates drama; a consistent color scheme creates identity; large, centered text in an old serif font draws the eye and signals the horror genre; and font size decreases with less important content. The goal is to attract the intended audience and make an impact on their memory.

2. The contrast of the colour of
the text and the background
creates drama, for the
audience, emphasising the
genre of the film being
advertised.
A consistent house style of colours is used within the text
to create identity and recognition for the target audience.
Upper-case lettering is
slightly rotated to have
impact as it is an important
piece of info.
Although the page is
largely image dominated,
the audiences eyes are
immediately drawn to the
headline as it is positioned
in the centre in a large
font size.
The headline uses an old
serif font type in a style
suited to the horror movie
being advertised. This is for
legibility and so the genre
of the film is instantly
recognised.
It is also suited to the format it is displayed in as this font type is most
commonly used in magazines. It also suits the era of the film.
Kerning has been applied
to make the characters
slightly overlap each
other.
A block colour is used
behind some of the
text and the drop cap
to attract attention.
A more professional size,
serif style, font is used for
the article as it’s purpose
is to inform and not to
advertise e.g. text is
bigger and bolder if its
purpose is to attract
attention.
The font size
decreases depending
on the importance of
the content

3. • Designers display typography of an advertisement often
including vibrant colours, a large font size, being displayed
in bold and using a font style suited to the genre of the film.
• This is to attract the attention of the intended audience
and to create impact on the audiences memory.