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Join the   .
                             Cloud
           ...and become a
                      roker.
            Service B
How are you going to
Control the Cloud?
The Cloud is rapidly and
fundamentally transforming
the way in which we live.
IaaS has the strongest potential within this Cloud Computing
 trend, with a huge addressable market.
 Growing demand for IT capacity:
                                                                                                  y.
                                                                                   ’s here to sta
 + The growth and scale of investment in the cloud is truly              ...and it
 mind-blowing, with estimates of a 50-fold increase
 in the amount of digital information by 2020 and nearly
 half a trillion in investment in the coming year.
                                                                              Gartner IaaS Forecast (in billion $)
 [Source: GREENPEACE/McKinsey/Google]
 + According to Gartner, the IaaS market is expected to       25
                                                                                                                             22
 reach $22 billion in 2015 from $5.6 billion in 2011.         20


 + While SaaS definitely represents the largest portion of    15
 the Cloud Computing market (89%), PaaS and IaaS higher
 growth potential (~40%).                                     10



 + IDC estimates the IaaS market to reach $15 billion in       5
                                                                   4.1

  2014 from $ 3.4 billion in 2011.
                                                               0

itSMF                                                              2010       2011        2012        2013           2014   2015
                                                                                                                                   4
Biggest challenges for CIO’s.
 + How to make public cloud services available to the business.
 + Users/divisions are buying/purchasing cloud computing
 services directly.

 + IT has no control. Top management concerned.

 + My End users are driving IT to make changes.

 + Can I Shift from Capex to Opex?

 + How can I bring costs in line with revenue?




itSMF                                                             5
Current Situation: A typical IT Organization.




                BU              BU          BU


                                                                     d
                                                            nt rol an
                          IT Organization
                                                      to Co            d?
                                                 How         th e Clou
                                                 Implement


itSMF       Datacenters      Datacenters
                                                                            6
The Role of a Cloud Service Broker
in Business Innovation.
It is strategically positioned as a value center.
                                               CSC Strategic Positioning

                                                                                  Key arguments for the Value Center positioning:
Type of function offered




                                     Core
                                  Business
                                                                                  + The way in which the CSB provides its services is of
                                                                                  strategic importance to customer.

                           Support function
                                                                                  + It seamlessly integrates external cloud providers, providing
                                                                                  control and compliance and peace of mind for internal business
                                                                                  units.
                                                 Standard           Customer      + It is a fast follower in new products, creating
                                                                     Specific
                                                                                  competitive advantage in time to market.
                                              The way the service is provided


                                                                                                           ions rather than pursuing
                                              The CSB provides qu  ality of service at competitive condit
                                                                                                             time to market and
                                              lowest cost objectives. BU’s are best served with flexibility,
                           itSMF              control at reasonable price.                                                                         8
New Situation: IT Organization as a Value center.


                 BU               BU          BU



                            IT Organization




              Datacenters       Datacenters




itSMF                                                9
Changing competency domains
       IT           Vendor          Service                           Product
  Organization    Management      Management       Architecture
                                                                    Management
                   }

                                   }



                                                                     }
                                                   }
                 How to manage   How to handle   How to design    How to create
  Challenges     Cloud           multiple        the cloud ?      value added IT
                 Providers ?     SLA’s?                           service and
                                                                  products ?




itSMF                                                                              10
Service Delivery.
                                                             s units.
                           service deliv ery to your busines
        6 simple steps for


                                                                           4. Self
              6. Service                                                   Service delivery
              evaluation
                                         5. Service
                                         delivery
                    Enterprise                            Cloud Service
                    Customer                                 Center


             1. Service need
                                                                3. Service
                                 2. Service                   Provisioning &
                                 requirements                  Management


itSMF                                                                                         11
Service Delivery.
                                                                                        s units.
                                                      service deliv ery to your busines
                                   6 simple steps for

                                                                              The 6-step Cloud Service Delivery Model:

                                                                              1. End user expresses the need for cloud based services.

 6. Service
                                                           4. Self
                                                           Service delivery
                                                                              2. The requirements for the service are defined together with
 evaluation
                            5. Service                                        the end user. Service levels are agreed [timing, quality and
                            delivery                                          price].
       Enterprise                         Cloud Service
       Customer                              Center
                                                                              3. Service provisioning and management is set-up by the
1. Service need                                                               Cloud Service Center in collaboration with the cloud service
                                                3. Service
                    2. Service                Provisioning &                  provider.
                    requirements               Management
                                                                              4. Self Services are delivered to the end user according to
                                                                              service levels by the cloud service provider.

                                                                              5. Service delivery is evaluated by the cloud service center
                                                                              and if necessary improvements are agreed and implemented.
      itSMF                                                                   6. Service evaluation.                                          12
Product management = Business Innovation

       IT
  Organization
                    Vendor
                  Management
                   }                Service
                                  Management       Architecture
                                                                      Product
                                                                    Management     }Business
                                                                                   Innovation
                                                                                             .




                                   }



                                                                    }
                                                   }
                 How to manage   How to handle   How to design    How to create
  Challenges     Cloud           multiple        the cloud ?      value added IT
                 Providers ?     SLA’s?                           service and
                                                                  products ?




itSMF                                                                                     13
Predictive technology and
Social Analytics.
.
Wrap up.
                                                                         s.
                                                                 ke -away
 Conclusions:                                            Key t a

 + The Cloud is here to stay.

 + Positioning IT Organization as a Value center.

 + Product Management = Business Innovation within IT.
 + Choose the right Service Delivery Model.




itSMF                                                                         15
Questions ?
Thank you                      .
                   More inf
                           ormation
            Visit ww                ?
                    w.greenclo
                              udsonline
                                          .com.
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage

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ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage

  • 1. Join the . Cloud ...and become a roker. Service B
  • 2. How are you going to Control the Cloud?
  • 3. The Cloud is rapidly and fundamentally transforming the way in which we live.
  • 4. IaaS has the strongest potential within this Cloud Computing trend, with a huge addressable market. Growing demand for IT capacity: y. ’s here to sta + The growth and scale of investment in the cloud is truly ...and it mind-blowing, with estimates of a 50-fold increase in the amount of digital information by 2020 and nearly half a trillion in investment in the coming year. Gartner IaaS Forecast (in billion $) [Source: GREENPEACE/McKinsey/Google] + According to Gartner, the IaaS market is expected to 25 22 reach $22 billion in 2015 from $5.6 billion in 2011. 20 + While SaaS definitely represents the largest portion of 15 the Cloud Computing market (89%), PaaS and IaaS higher growth potential (~40%). 10 + IDC estimates the IaaS market to reach $15 billion in 5 4.1 2014 from $ 3.4 billion in 2011. 0 itSMF 2010 2011 2012 2013 2014 2015 4
  • 5. Biggest challenges for CIO’s. + How to make public cloud services available to the business. + Users/divisions are buying/purchasing cloud computing services directly. + IT has no control. Top management concerned. + My End users are driving IT to make changes. + Can I Shift from Capex to Opex? + How can I bring costs in line with revenue? itSMF 5
  • 6. Current Situation: A typical IT Organization. BU BU BU d nt rol an IT Organization to Co d? How th e Clou Implement itSMF Datacenters Datacenters 6
  • 7. The Role of a Cloud Service Broker in Business Innovation.
  • 8. It is strategically positioned as a value center. CSC Strategic Positioning Key arguments for the Value Center positioning: Type of function offered Core Business + The way in which the CSB provides its services is of strategic importance to customer. Support function + It seamlessly integrates external cloud providers, providing control and compliance and peace of mind for internal business units. Standard Customer + It is a fast follower in new products, creating Specific competitive advantage in time to market. The way the service is provided ions rather than pursuing The CSB provides qu ality of service at competitive condit time to market and lowest cost objectives. BU’s are best served with flexibility, itSMF control at reasonable price. 8
  • 9. New Situation: IT Organization as a Value center. BU BU BU IT Organization Datacenters Datacenters itSMF 9
  • 10. Changing competency domains IT Vendor Service Product Organization Management Management Architecture Management } } } } How to manage How to handle How to design How to create Challenges Cloud multiple the cloud ? value added IT Providers ? SLA’s? service and products ? itSMF 10
  • 11. Service Delivery. s units. service deliv ery to your busines 6 simple steps for 4. Self 6. Service Service delivery evaluation 5. Service delivery Enterprise Cloud Service Customer Center 1. Service need 3. Service 2. Service Provisioning & requirements Management itSMF 11
  • 12. Service Delivery. s units. service deliv ery to your busines 6 simple steps for The 6-step Cloud Service Delivery Model: 1. End user expresses the need for cloud based services. 6. Service 4. Self Service delivery 2. The requirements for the service are defined together with evaluation 5. Service the end user. Service levels are agreed [timing, quality and delivery price]. Enterprise Cloud Service Customer Center 3. Service provisioning and management is set-up by the 1. Service need Cloud Service Center in collaboration with the cloud service 3. Service 2. Service Provisioning & provider. requirements Management 4. Self Services are delivered to the end user according to service levels by the cloud service provider. 5. Service delivery is evaluated by the cloud service center and if necessary improvements are agreed and implemented. itSMF 6. Service evaluation. 12
  • 13. Product management = Business Innovation IT Organization Vendor Management } Service Management Architecture Product Management }Business Innovation . } } } How to manage How to handle How to design How to create Challenges Cloud multiple the cloud ? value added IT Providers ? SLA’s? service and products ? itSMF 13
  • 15. Wrap up. s. ke -away Conclusions: Key t a + The Cloud is here to stay. + Positioning IT Organization as a Value center. + Product Management = Business Innovation within IT. + Choose the right Service Delivery Model. itSMF 15
  • 17. Thank you . More inf ormation Visit ww ? w.greenclo udsonline .com.