Brant help startups get started. In this book, “The Lean Entrepreneur” Brant and co-author Patrick Vlaskovits break down why lean, why now, how to, and provide extraordinary examples of entrepreneurs applying lean principles inside and outside tech. Brant is a happy papa, loyal brother, and appreciative son. CMO of Drumbi, Patrick founded two startups and co-wrote The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development. Stanford, Boston University, and others use his book in courses. Patrick mentors at 500 Startups, organizes LeanLA, and surfs when he has the time.

1. Develop Your Customers Like
You Develop Your Product
August 22, 2012
GROWtalks, Vancouver, Canada
Brant Cooper Patrick Vlaskovits
@BrantCooper @pv

2. You Are a Visionary.

3. You Are a Visionary.
NOT

4. “A lot of people are focused on taking over the world…I really just want to
create a really cool college directory product” -Zuck in 2005
http://bit.ly/ZucksCollegeDirectory

5. Henry Ford
Thomas Edison
Steve Jobs
Visionaries???

6. The Myth of The Visionary

7. Customer Development
+ Viability Testing
+ Data-informed Decisions
= Niche-to-Win

8. The Lean Entrepreneur

9. Flipping the Myth of the
Visionary On Its Head