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Unique Device Identification
A Manufacturers View

Volker Zeinar                         Paul Geelen
B. Braun Melsungen AG                 B. Braun Medical BV

Global Coordination Auto-ID Affairs   Pharmacist, QA&RA-manager


Amsterdam, 26 January 2011
B. Braun group, 2010



                                                                                                                                                                                € 4,450 m
                                                                                                                                                                                                     3.573

                                                                                                                                                                                              3.026
                                                                                                                         Sales in Mio. €

                                                                                                                                                                     2.175


                                                                                                                                                           1.528

                                                                                                                                            1.023


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       Volker Zeinar | Unique Device Identification 'UDI' | Seite 2
Importance of the Implementation Sequence, Medical Devices

                          Both in parallel : AIDC + UDID entries
UDI becomes law USA (Q2 2012??)
                                                    • Highest Risk Class 3 (Q2 2013??)
   + 1 year                                         • review results 1
                                                    • system adjustments (?)
                    Step1                                                                        REVIEW !
                                                                                                 achieved results
                                                                                                 (experiences) need
                                                   • Medium Risk Class(es) 2a + 2b (Q2 2015??)   to be analyzed
   + 3 years                                       • review results 2
                                                                                                 before the next step
                   Step 2                          • system adjustments (?)
                                                                                                 starts


                                                    • Lowest Risk Class 1 (Q2 2017?)
                                                    • review results 3
   + 5 years
                                                    • system adjustments (?)
                   Step 3


                                        complexity will increase step-by-step
         - diversity of MD product portfolio, no. of products, UDID entries, etc. -

  Volker Zeinar | Unique Device Identification 'UDI' | Seite 3
Key Challenge : Implementation timelines




                           Why do we need ‚so much‘ time ?


                                        UDI regulations will mainly focus on
                             AIDC marking of the consumption unit level
                                                        inclusive variable data !
                                                  (primary pack or product itself)




  Volker Zeinar | Unique Device Identification 'UDI' | Seite 4
Key Challenge : Primary Pack


                                                            variable data within the AIDC carrier = in-line printing !



                                                        technical framework
                                                        •        limited space means  small carriers + high data density
                                                                  •   e.g. DM size : 6x6 - 10x10 mm




                                                        •        production/packaging line speed
                                                                  •   speed reduction by an additional print not acceptable
                                                        •        packaging material (Tyvek, coated/uncoated paper, label, …)
                                                        •        printing technology (inkjet, thermal transfer, etc.)
                                                                  • often replacements necessary !




  Volker Zeinar | Unique Device Identification 'UDI' | Seite 5
Key Challenge : Primary Pack


                                                        quality issues
                                                        •        DM quality verification : ISO/IEC 15415 (final grade 1,5)
                                                        •        absorptive / translucent paper in use
                                                        •        only validated ink permitted
                                                                  •     impact on contrast between ink and paper ?




                                                                                                 DM through the camera of the
                                                                                                           verifier




                                                                                        our experience :
                                                                      verifier fails / low-cost image scanner reads



  Volker Zeinar | Unique Device Identification 'UDI' | Seite 6
Key Challenge : Multilingual labeling
                                                                        sample
sample ‚secondary pack‘                                                  ‚primary pack‘




                                                                         UDI is an additional
                                                                         labeling requirement !




                                                                         AIDC Carrier
                                                                         • globally harmonized
                                                                           data content
                                    16                                   • technology neutral
                                                                   26
                                     languages


 One product presentation for many markets
 (supply chain efficiency)

    Volker Zeinar | Unique Device Identification 'UDI' | Seite 7
Key Challenge : Direct Part Marking


no problem at
bigger devices /
machines                                                           2.3 x 2.3 mm
                                                                                  but significant technical
• metal plates                                                                    efforts at many other
• labels / stickers                                                               reusable products
• tags
•…                                                                                • product characteristics
                                                                                  • carrier size
                                                                                  • DPM technology
                                                                                  • durability
                                                                                  •…




    Volker Zeinar | Unique Device Identification 'UDI' | Seite 8
Pharma Labels Today

Carton (sales unit)                                                                          Container (unit dose)




                                                                              free space
                                                                              for printing
                                                                                  HRI
                                                                                (Human
                                                                               Readable
                                                                              Information)
                                                                 xxxxxxxxxx                        xxxxxxxxxx
                                                                 xx.xxxx                           xx.xxxx



          Carton label
     • pre-printed linear BC
     • static data (product-ID)                                                 Container label (depends on size)
                                                                                   • often no BC
  Volker Zeinar | Unique Device Identification 'UDI' | Seite 9
Pharma Labels in Future

 Carton (sales unit)                                                                             Container (unit dose)




                                                                                  keep pre-
                                                                                printed linear
                                                                                     BC

                                                                   xxxxxxxxxx
                                                                   xx.xxxx                             xxxxxxxxxx
                                                                                    both               xx.xxxx




          printing during production process
• HRI and DataMatrix incl.
• static data (product ID) +
                                                                                                          • Serial No. (SN)
• variable production data (exp./manuf.date, lot/serial no)
   Volker Zeinar | Unique Device Identification 'UDI' | Seite 10
Fact : AIDC implementation is time consuming

1. technical feasibility studies
         - pack. material, print technology, ink, impact on production speed, …
2. investment planning + release
                                                                                    Sponsor  TOP Management
3. new hardware / software (for in-line printing)
                                                                                                                Technical
                                                                                       Regulatory
4. label artwork / packaging paper                                                                             Engineering
                                                                                      Label Design
                - redesign to have space for AIDC carriers                                                    Quality Control

5. technical engineering efforts                                                                       Production
                - HW installation, lines 7 days/24h in use, …
                                                                                                                    IT
                                                                                           Marketing
6. perform test trials                                                                                           Finance
                                                                                            Sales
7. measurements to fulfill AIDC carrier quality requirements                                                    Controlling

                - 100% control by camera systems vs. sample checks
                - e.g. in full-autom. pack. lines, how to handle faults, sort-out/bypass
                - define internal globally harmonized test methods
8. process qualification and validation
9. documentation
                - drawings, process descriptions, notified bodies, …
10. …
                   cross-functional project teams + top-management support

   Volker Zeinar | Unique Device Identification 'UDI' | Seite 11
Key Challenge : UDI Database
Set of global core elements :
1.    Packaging Hierarchy (unlimited no.), per pack. level              manufact. need to ensure
2.    Device Identifier / Unit of Measure / Quantity                    • data availability in e-format
3.    Manufacturer Name
4.    Manufacturer Contact Information (address, email, phone)          • data quality / accuracy
5.    Nomenclature (e.g. GMDN code)                                     • up-to-dateness
6.    Nomenclature Term (e.g. GMDN term)
7.    Trade Name                                                        • proper processes
8.    Device Model Number (REF No./catalog no.)                           (data maintenance + upload to 3rd-party)
9.    Controlled by (e.g. expiry date, manuf. date, lot no., serial no., …)
10.   Size/Volume/Length/Gauge… (clinically relevant characteristics)
11.   Product Description (additional clinically relevant info.)
12.   Special Storage/Handling Conditions
13.   Labeled as ‘single use’
14.   Sterility / Package sterile
15.   Need to be sterilized before use
16.   Restricted number of reuses
17.
18.
      Containing Latex
      Authorized Representatives (list of countries and addresses)
                                                                                         UDID
                                                                                       MD identification
19.   License / marketing Authorization (e.g. registration no.)
                                                                                          + labeling
20.   URL for additional information
21.   Critical warnings or contraindications
+ local elements ?
                 From how many sources do we have to collect this information ?
  Volker Zeinar | Unique Device Identification 'UDI' | Seite 12
Key Challenge : UDI Database

                                                      UDID
                                                       ??                    UDID
                                                                             EU (?)


                     UDID                                          network
                      US
                                                                                      UDID
                                                                                      AP (?)
                                                                      UDID
                                                                       ??




manufacturers requirements :
• as less UDIDs as possible
• ideally a ‘single point of entry’ for data upload ?
   how to handle language issues ?
• avoid regional add-ons ?
• clarity regarding DB design / techn. details
   we are able to bring in our knowledge !
   Volker Zeinar | Unique Device Identification 'UDI' | Seite 13
Fact : UDI Implementation will be complex

                                                                          B. Braun landscape




              AIDC : many production lines affected at the same time
                                Centers of Excellence concepts
              UDID : processes for data collection, up-to-dateness + upload
                                   many people need to be sensitized !

  Volker Zeinar | Unique Device Identification 'UDI' | Seite 14
Thank you very much for your attention !




Volker Zeinar | Unique Device Identification 'UDI' | Seite

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Unique Device Identification A Manufacturers View

  • 1. Unique Device Identification A Manufacturers View Volker Zeinar Paul Geelen B. Braun Melsungen AG B. Braun Medical BV Global Coordination Auto-ID Affairs Pharmacist, QA&RA-manager Amsterdam, 26 January 2011
  • 2. B. Braun group, 2010 € 4,450 m 3.573 3.026 Sales in Mio. € 2.175 1.528 1.023 507 10,7 102 1948 1950 1952 1954 1956 1958 1960 1964 1966 1968 1970 1972 1974 1976 1980 1982 1984 1986 1988 1990 1994 1996 1998 2001 2003 2005 2007 1962 1978 1992 2009 Volker Zeinar | Unique Device Identification 'UDI' | Seite 2
  • 3. Importance of the Implementation Sequence, Medical Devices Both in parallel : AIDC + UDID entries UDI becomes law USA (Q2 2012??) • Highest Risk Class 3 (Q2 2013??) + 1 year • review results 1 • system adjustments (?) Step1 REVIEW ! achieved results (experiences) need • Medium Risk Class(es) 2a + 2b (Q2 2015??) to be analyzed + 3 years • review results 2 before the next step Step 2 • system adjustments (?) starts • Lowest Risk Class 1 (Q2 2017?) • review results 3 + 5 years • system adjustments (?) Step 3 complexity will increase step-by-step - diversity of MD product portfolio, no. of products, UDID entries, etc. - Volker Zeinar | Unique Device Identification 'UDI' | Seite 3
  • 4. Key Challenge : Implementation timelines Why do we need ‚so much‘ time ? UDI regulations will mainly focus on AIDC marking of the consumption unit level inclusive variable data ! (primary pack or product itself) Volker Zeinar | Unique Device Identification 'UDI' | Seite 4
  • 5. Key Challenge : Primary Pack variable data within the AIDC carrier = in-line printing ! technical framework • limited space means  small carriers + high data density • e.g. DM size : 6x6 - 10x10 mm • production/packaging line speed • speed reduction by an additional print not acceptable • packaging material (Tyvek, coated/uncoated paper, label, …) • printing technology (inkjet, thermal transfer, etc.) • often replacements necessary ! Volker Zeinar | Unique Device Identification 'UDI' | Seite 5
  • 6. Key Challenge : Primary Pack quality issues • DM quality verification : ISO/IEC 15415 (final grade 1,5) • absorptive / translucent paper in use • only validated ink permitted • impact on contrast between ink and paper ? DM through the camera of the verifier our experience : verifier fails / low-cost image scanner reads Volker Zeinar | Unique Device Identification 'UDI' | Seite 6
  • 7. Key Challenge : Multilingual labeling sample sample ‚secondary pack‘ ‚primary pack‘ UDI is an additional labeling requirement ! AIDC Carrier • globally harmonized data content 16 • technology neutral 26 languages One product presentation for many markets (supply chain efficiency) Volker Zeinar | Unique Device Identification 'UDI' | Seite 7
  • 8. Key Challenge : Direct Part Marking no problem at bigger devices / machines 2.3 x 2.3 mm but significant technical • metal plates efforts at many other • labels / stickers reusable products • tags •… • product characteristics • carrier size • DPM technology • durability •… Volker Zeinar | Unique Device Identification 'UDI' | Seite 8
  • 9. Pharma Labels Today Carton (sales unit) Container (unit dose) free space for printing HRI (Human Readable Information) xxxxxxxxxx xxxxxxxxxx xx.xxxx xx.xxxx Carton label • pre-printed linear BC • static data (product-ID) Container label (depends on size) • often no BC Volker Zeinar | Unique Device Identification 'UDI' | Seite 9
  • 10. Pharma Labels in Future Carton (sales unit) Container (unit dose) keep pre- printed linear BC xxxxxxxxxx xx.xxxx xxxxxxxxxx both xx.xxxx printing during production process • HRI and DataMatrix incl. • static data (product ID) + • Serial No. (SN) • variable production data (exp./manuf.date, lot/serial no) Volker Zeinar | Unique Device Identification 'UDI' | Seite 10
  • 11. Fact : AIDC implementation is time consuming 1. technical feasibility studies - pack. material, print technology, ink, impact on production speed, … 2. investment planning + release Sponsor  TOP Management 3. new hardware / software (for in-line printing) Technical Regulatory 4. label artwork / packaging paper Engineering Label Design - redesign to have space for AIDC carriers Quality Control 5. technical engineering efforts Production - HW installation, lines 7 days/24h in use, … IT Marketing 6. perform test trials Finance Sales 7. measurements to fulfill AIDC carrier quality requirements Controlling - 100% control by camera systems vs. sample checks - e.g. in full-autom. pack. lines, how to handle faults, sort-out/bypass - define internal globally harmonized test methods 8. process qualification and validation 9. documentation - drawings, process descriptions, notified bodies, … 10. … cross-functional project teams + top-management support Volker Zeinar | Unique Device Identification 'UDI' | Seite 11
  • 12. Key Challenge : UDI Database Set of global core elements : 1. Packaging Hierarchy (unlimited no.), per pack. level manufact. need to ensure 2. Device Identifier / Unit of Measure / Quantity • data availability in e-format 3. Manufacturer Name 4. Manufacturer Contact Information (address, email, phone) • data quality / accuracy 5. Nomenclature (e.g. GMDN code) • up-to-dateness 6. Nomenclature Term (e.g. GMDN term) 7. Trade Name • proper processes 8. Device Model Number (REF No./catalog no.) (data maintenance + upload to 3rd-party) 9. Controlled by (e.g. expiry date, manuf. date, lot no., serial no., …) 10. Size/Volume/Length/Gauge… (clinically relevant characteristics) 11. Product Description (additional clinically relevant info.) 12. Special Storage/Handling Conditions 13. Labeled as ‘single use’ 14. Sterility / Package sterile 15. Need to be sterilized before use 16. Restricted number of reuses 17. 18. Containing Latex Authorized Representatives (list of countries and addresses) UDID MD identification 19. License / marketing Authorization (e.g. registration no.) + labeling 20. URL for additional information 21. Critical warnings or contraindications + local elements ? From how many sources do we have to collect this information ? Volker Zeinar | Unique Device Identification 'UDI' | Seite 12
  • 13. Key Challenge : UDI Database UDID ?? UDID EU (?) UDID network US UDID AP (?) UDID ?? manufacturers requirements : • as less UDIDs as possible • ideally a ‘single point of entry’ for data upload ?  how to handle language issues ? • avoid regional add-ons ? • clarity regarding DB design / techn. details  we are able to bring in our knowledge ! Volker Zeinar | Unique Device Identification 'UDI' | Seite 13
  • 14. Fact : UDI Implementation will be complex B. Braun landscape AIDC : many production lines affected at the same time  Centers of Excellence concepts UDID : processes for data collection, up-to-dateness + upload  many people need to be sensitized ! Volker Zeinar | Unique Device Identification 'UDI' | Seite 14
  • 15. Thank you very much for your attention ! Volker Zeinar | Unique Device Identification 'UDI' | Seite