1. Global Trends & Issues
Marten de Bruin
Oskar Beltran
Kim Rotsaert
Lisa van den Hoek

2. Index of the presentation
Objective

 Trends by DESTEP
 Scenarios
 10 Trends
 2 Issues

3. Objective
Environment very important

 Trying to decrease pollution
 China & India will play a big role

4. Trends by DESTEP
Demographic: Increase population

Economic: Financial crisis all around

the world
Social: The trend on social cultural

area is that more and more children
become consumers.

5. Trends by DESTEP
Technological: The new generation

phones.
Ecological: Go green trend

Political: The new president of the

USA, Barack Obama

6. Scenarios
The best scenario

◦ Economical crisis is over
◦ Less pollution especially USA & China
The neutral scenario

◦ Crisis still has effect on companies
◦ China has grown, but also the pollution
The worst scenario

◦ Very bad enviroment
◦ Ignoring warns

7. The 10 Trends
1. Increase population

 2. The financial crisis
 3. Globalization
 4. Young children becoming
consumers
 5. New generation phones

8. The 10 Trends
6. The green trend

 7. New USA president
 8. Obsolescence
 9. Reasonable economic growth
 10. Technological innovation

9. 2 Issues
Software piracy

◦ Hackers
High bonuses

◦ Example: AIG in the USA

10. Are there any questions?