Ch 14 Designing and Managing Services

1. V92 Marketing Management
Ch. 14 DESIGNING AND MANAGING
SERVICES
Melvin Gabriel Ignacio
Ateneo Graduate School of Business
Feeling the Intangibles

2. V92 Marketing Management
Summary:
Services…
1. Are intangible and does not result in
ownership
2. Are Intangible, Inseparable, Variable,
and Perishable
3. Must Satisfy both Employees and
Customers

3. V92 Marketing Management
Ch14 Designing and Managing Services
Services must satisfy
A. Employees
B. Customers
C. Owners
D. A and B
E. B and C
F. A and C

4. V92 Marketing Management
A. Perishable
B. Tangible
C. Consistent
D. None of the above
Ch14 Designing and Managing Services
Services should be..

5. V92 Marketing Management
Keep up with the evolving market
By Designing Better Services!
Melvin Gabriel Ignacio
Ateneo Graduate School of Business