As a business owner, good and mindful marketing is the absolute key to success. But all marketing is not created equal. Whether you’re offering tangible products to the world, services, or both, you’ll need a marketing strategy that caters efficiently to each—especially since selling products versus selling services are both entirely different beasts.
4. When you are selling a product,
you’re selling something that
consumers can touch, therefore
physical demands apply here that
don’t with selling a service.
7. VERSATILITY
When marketing a book, offer
both physical and digital versions
Provide book samples, discounts,
coupon codes through email
blasts
8. CREATIVE
COST CUTS
Utilize digital media for marketing
and advertising as it saves you
from eating up front costs
Make use of giveaways for brand
exposure. The only cost is the cost
of the giveaway to the winner
9. TRUST
Consumers tend to trust what
they know. Being able to give
your customers a product they
can see and touch can make all
the difference when it comes to
ease of marketing successfully
14. UP FRONT
COSTS
Inventory is costly: investing
money into supply will most likely
come before the actual sale
Risks are a given when being an
entrepreneur, but costly risks can
sink your ship fast
17. GAMBLING
WITH
MARKET
STRATEGY
Any market strategy is a gamble,
but you have to be sure as a
product seller that you make
your risks small, because when a
marketing strategy fails, you
always take a pretty big financial
hit in the process
25. Selling a physical product or an untouchable
service are pretty balanced when it comes to
the advantages and disadvantages
Only YOU can decide what it takes to make
your business successful
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26. v
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