This document provides an overview of building and optimizing a LinkedIn profile. It outlines the key components of a complete LinkedIn profile, including adding a professional photo, using keywords in the headline, writing a summary, listing skills, customizing the URL, including work history and education, and connecting with quality contacts. The document encourages keeping the profile updated and taking additional LinkedIn training courses.

1. BUILDING & OPTIMIZING YOUR LINKEDIN PROFILE
A #WMACADEMY TRAINING
WeiserMazars LLP is an independent member firm of Mazars Group.

2. WELCOME TO #WMACADEMY
#WMAcademy is a new resource for WeiserMazars employees. A compilation of social
media, digital media, and marketing training sessions, #WMAcademy will help you
master a variety of business development tools and build your professional brand.
WeiserMazars LLP is an independent member firm of Mazars Group.
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3. INTRODUCTION TO SOCIAL MEDIA
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4. W H AT I S S O C I A L M E D I A?
DEFINITION
Social media refers to the means of interactions among people in which they create, share, exchange and
comment contents among themselves in virtual communities and networks. (Social Media Source: Wikipedia)
P R E VA L E N C E
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Each minute:
• 60 new users join LinkedIn
• 72 hours of video are uploaded to YouTube
• 100,000 tweets are sent
• 684,478 pieces of content are shared on Facebook
• 2,000,000 queries are searched on Google
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Years to reach 50 million users:
• Radio: 38 years
• TV: 13 years
• Internet: 4 Years
• iPod: 3 years
• Facebook added 200 million users in less than a year
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5. W H AT I S S O C I A L M E D I A?
IS SOCIAL MEDIA A FAD OR THE BIGGEST SHIFT SINCE
THE INDUSTRIAL REVOLUTION?
- Erik Qualman, Socialnomics
WeiserMazars LLP is an independent member firm of Mazars Group.
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6. BUILDING & OPTIMIZING YOUR
LINKEDIN PROFILE
WeiserMazars LLP is an independent member firm of Mazars Group.

7. THE BARE MINIMUM: A COMPLETE PROFILE
1. Professional photo
2. Headline with keywords
3. Complete summary
4. Skills & Expertise
5. Customized URL
6. Previous Experience
7. Education
8. Listing of Websites and Social Media
9. Industry and Alumni Groups
10. Quality Contacts
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8. PROFESSIONAL PHOTO
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Puts a face to the name
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7x more likely to be clicked on
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Instantly adds a finished look to profile
DO
WeiserMazars LLP is an independent member firm of Mazars Group.
DO
DON’T
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9. HEADLINE WITH KEYWORDS
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Using buzzwords improves “searchability”
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Examples of great LinkedIn headlines at WeiserMazars:
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Partner, Media & Entertainment Group at WeiserMazars LLP
Senior Manager, Audit and Attest, at WeiserMazars LLP
Senior Manager advising manufacturing and distribution clients at WeiserMazars LLP
Audit and Assurance | Financial Services Group | WeiserMazars LLP
Your LinkedIn Headline
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10. COMPLETE SUMMARY
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The “elevator speech” of LinkedIn
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One of the first items people see
What you do
Value added
WeiserMazars
boilerplate
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11. SKILLS & EXPERTISE
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Include your buzzwords
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Increases “searchability”
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12. CUSTOMIZED URL
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Neatens your profile
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Shows off your social media savvy
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Makes sharing the link to your profile easier
versus
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13. PREVIOUS EXPERIENCE
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Your online resume
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Stay connected to your networks
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Can include:
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Job description
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Job responsibilities
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Accomplishments
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Awards won
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Recommendations
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14. E D U C AT I O N
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Your online resume
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Stay connected to your networks
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Can include:
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Degree received
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Dates attended
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Honors & Awards
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Organizations
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15. LISTING OF WEBSITES AND SOCIAL MEDIA
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Additional means of contacting you
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Additional information on WeiserMazars
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Primary and secondary email addresses
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16. INDUSTRY AND ALUMNI GROUPS
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Professional forums
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Keep updated on industry/alumni news
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Option to participate in the discussion
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Stay connected to existing
industry/school connections
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Discover new connections
WeiserMazars LLP is an independent member firm of Mazars Group.
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17. Q UA L I T Y C O N TAC T S
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Quality over quantity
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No need to accept people you don’t know
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Ask yourself: “Would this person be able to introduce me to someone I’d like to know?”
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“People You May Know” feature
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“Webmail Importer” feature
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“Export connections” feature
Your connections
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18. YOUR DYNAMIC PROFILE
CONGRATULATIONS, YOU HAVE A COMPLETE PROFILE!
NOW WHAT?
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Add additional sections offered by LinkedIn
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Keep your profile updated as information changes
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Take other #WMAcademy trainings!
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How to Use LinkedIn for Business Development: how to learn from and add to the
professional conversation, utilize Groups, find and contact new leads
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Your Weekly LinkedIn Checklist: how to be a LinkedIn pro in 5 minutes a day
WeiserMazars LLP is an independent member firm of Mazars Group.
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19. CONTACT
Gabrielle Chwazik-Gee
Senior Marketing Associate
(E) Gabrielle.Chwazik-Gee@weisermazars.com
(LinkedIn) www.linkedin.com/in/gchwazikgee
(Twitter) www.twitter.com/gchwazikgee