This article explains why there must not be a social media blackout on election day . It also point out what strategies Government and its Security Agencies can put in place to avoid the use of social media in spreading chaos and confusion as Ghana's 2106 General Elections draws near.
Enhancing Consumer Trust Through Strategic Content Marketing
UGANDAN ELECTION DAY SOCIAL MEDIA BAN, A Disproportionate Precedent that Ghana Should Not Follow
1.
2. UGANDAN ELECTION DAY
SOCIAL MEDIA BAN:A disproportionate precedent that Ghana should not follow.
U
ganda’s communications regulator said it blocked some social-media
platforms to stop further campaigning during presidential elections
in the East African nation.
“It’s a breach of the law to campaign on Election Day,” Godfrey Mutabazi,
executive director of the Uganda Communications Commission, said in an
interview with private broadcaster NTV in the capital, Kampala.
Mobile phone money-transfer platforms were also blocked, he said. The platforms
would be back on later in the day.
(Story culled from www.bloomberg.com)
Ghana is in its election year and as she prepares herself for the upcoming
November 7 polls, the euphoria to the buildup has already started, with various
persons posting all manner of content including image, text, video, and voice
on social media platforms especially Facebook and twitter to promote their
political agenda, excitements and aspirations. It is a known fact, that Ghana’s
election laws provides that all political campaigns should cease 24hour close
to elections and it is important that this should not be the reason why the
government may try to block social media platforms like Facebook, Instagram,
Twitter amongst others during the election period as experience in the case of
Uganda.
Even though the ban on social media platforms entering into the November, 7
pollsmaybeapartofanumbersystemicmeasuresbythegovernmenttoprevent
people from promoting and inciting dangerous ideas or posting contents that
3. may or are likely to potentially threaten the peace and stability of the elections
which is a concern for National Security in one context or the other, blocking
major social media sites like Facebook & Twitter during the election period or
on the day of elections limit freedom of expression and access to information
during the election period and defeats the larger purpose of the social media
promoting this intent, which is further enshrined in both or Ghana’s municipal
laws and international laws respectively.
It is crucial at this point to relate the concept of social media which is the
collective of online communications channels dedicated to community-based
input, interaction, content-sharing and collaboration. Websites and applications
dedicated to forums, microblogging, social networking, social bookmarking,
social curation, and wikis are among the different types of social media channels
out there. As the real concept of social media is to give users a platform through
whichtheycancommunicatetheirfrustrationsandsharetheirthoughtsrelatively
cheaper and faster without inherent censorship and regulator drawbacks that
traditional media outlets (Radio, T.V, Print) are subjected to; business and
individuals have a ‘cyber-livelihood’ online via social media such as business
transactions, marketing, customer interaction, support and helpdesk services,
communicating with family and friends including emergency access, a ban on
the use of social media in 24hrs have repercussions far reaching and must be
justified before any such action. The real after thought is whether or not to block
one the other; but experts may say if you don’t block a number of them then one
will not curb a security situation, so will it mean a total social media ‘blackout’,
how substantial is where the interest is.
Moreover bans on social media must be justified in law to be in conformity with
international laws and should not be wholly disproportionate.” As provided in
Article 19 of the United Nations Universal Declaration of Human Rights quote:
“Everyone has the right to freedom of opinion and expression; this right includes
freedom to hold opinions without interference and to seek, receive and impart
information and ideas through any media and regardless of frontiers”.
Also enshrined in Article 21 (1)(a)(b) of 1992 Constitution of Ghana is the
provision as follows: All persons shall have the right to-
(a) freedom of speech and expression, which shall include freedom of the press
and other media;
(b) freedom of thought, conscience and belief, which shall include academic
freedom;
4. It is acknowledged that rights come with responsibilities, and therefore it is
an opinion expressed here that when such rights are being curtailed for one
justifiable reason or the other, it must be done on case by case basis and must be
proportionate to the intent or mischief to be solved. Even though one cannot also
deny the fact that users of social media may post content that may seem to pitch
one ethnic, religious and political sentiments with the potential of threatening
the peace and stability of the electoral process during the period.
It is my view that Government in trying to control users from publishing
threatening contents that may endanger the peace and security of the upcoming
elections, should embark on awareness and civic education on both the electoral
process and the impact of social media when used as a platform to incite electoral
disparity and violence, I suggest as follows;
1. Government as a matter of urgency should commence a social media
awareness campaign in collaboration with the stakeholders like political parties,
peace council just to mention a few; which must seek to target the actively
engaged youth on social media and educate them on the need to be circumspect
on social media publication that that could incite hatred or violence, encourage
others to engage in illegal activity during the election period and after. The
apparent use of Social media influencers who will assume the role of educating
their fans/followers on desisting from posting disturbing contents that may
threaten the peace and security of the elections.
2. Concerned citizens of Ghana should take the matter of ensuring peace
and stability during this election period seriously and be careful as to what we
post on the various social media networks we join.
For purpose of my readers who may not know; Social Media Influencers are
people who have an established credibility and audience on social media; who
can persuade others By virtue of their trustworthiness and authenticity. Enjoy a
peaceful election 2016 and may we see the continuous development of our dear
country thereafter.
Gad Ocran is a social media practitioner at www.getghanaonline.com and also
a level 400 Bsc. Telecommunications Engineering student at Ghana Technology
University College (Formerly Ghana Telecom University College).
Email: gad@getghanaonline.com