More Related Content Similar to Scaling Your Customer Success Program (20) Scaling Your Customer Success Program1. Customer Success at Scale:
Driving Retention & Expansion
in Concur’s SMB Segment
Greg Stivers
SVP, Client Development - SMB
Concur Technologies
®2017 Gainsight.
4. ©2017 Gainsight. All Rights Reserved.
Customer Segmentation – Client Development
Enterprise
• Segmentation: > 1K employees
• Long term contracts
• Heavy renewal business
• $ ARR Growth in Client Base
SMB
• Segmentation: < 1K employees
• Majority of Contracts - 90 days
• Significant YOY Client Growth (YOY
40%+)
• Retention
• $ ARR growth in Client Base
5. ©2017 Gainsight. All Rights Reserved.
SMB Client Success Journey
SMB Client
Segmentation
& Client
Engagement
Framework
Rollout
Gainsight
SMB Client Lifecycle
Engagement &
Alignment with Sales
Readiness /
Implementation
Go Live Adoption Optimization Renewal
Expand
New Business Sales
New Business Client Success
On Boarding Team
Client Success / Client Sales
6. Impacts – SMB Client Success
Revenue
Retention
Productivity
NowThen
Client Success source
less than 10% of
Expansion Sales
Client Success source
over team 50% of
Expansion Sales
10% Retention improvement YOY
And 36% improvement in Q1 full client
disconnects compared to
Last 4 QTR average
20% improvement in client to Customer
Success Ratios and more time spent on
proactive and value conversations
Multiple Systems to navigate
With no single view
Client Losses
trending up
©2017 Gainsight. All Rights Reserved.
7. ©2016 Concur, all rights reserved. Concur is a registered trademark of Concur Technologies, Inc. All other company and product names are the property of their respective manufacturers. Specifications and other details listed are accurate as of
printing, but may change without notice.
Integrate partners
into retention
strategy
How we continue
to scale with high
growth
Optimize
Gainsight
Customer Journey Continues
©2017 Gainsight. All Rights Reserved.