Topic: What is the role of analytics in running live games? Game studios generally know that they need to instrument and use analytics, but often don't know how to use the data they are presented with to improve their games. Allison presents a "playbook" with detailed instructions on how to analyze the health of a game, what data to be focusing on to get insights and direction, and a framework by which everyone can be involved in the analysis process. This presentation pulls on Allison's experience building the game analytics function at PopCap Games, as well as bring insights from other leaders in the game industry and analytics space. [These were the supporting slides for Allison's talk at Nordic Game 2014].
Allison Bilas Bio: Hailing from Seattle, Washington, Allison earned her MBA at the University of Washington and then joined mobile games giant PopCap in 2011, where she built the game analytics team from scratch and assisted on hit titles Bejeweled Blitz and Plants vs. Zombies 2, amongst others. Now with several years of high-level user behavior analysis under her belt, Bilas joined the GameAnalytics team as VP of Product to manage the product design team and align efforts in making the best game analytics tool for game developers of all sizes.