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Money is in the list

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The Money is in the List. Lessons learned from online marketers. Presentation at University of Pretoria Business Incubator.

Publicado en: Empresariales
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Money is in the list

  1. 1. MONEY IS IN THE LIST (Or “Double your sales in 60 days or start looking for a job”) Lessons from Online Marketers 11 May 2015 Gary Ferreira
  2. 2. The greatest challenge facing every business today? SALES
  3. 3. Times they are a-changing ... “There's a battle outside ragin‘, It'll soon shake your windows and rattle your walls For the times they are a-changin'” Bob Dylan 1964 • Internet • Social Media • Customer sophistication • Local & International competition • Times are tough (as if you haven’t noticed)
  4. 4. How to increase profit? • Lower expenses • Increase price of products / services • Sell more products / services
  5. 5. Lower expenses • Best method to increase profit • Get & remain lean-and-mean • Cut the obvious (and the not so obvious) money-wasters • Crowd sourcing / contracting / interim management
  6. 6. Increase price • Increase at least in line with inflation • Give more value (extend guarantees, include something for free) • Monitor competitors • Price versus quality • Grandfather Discount
  7. 7. Sell more • New customers – New markets – New media – Referrals • Promotions • Complementary products or services • Existing customers
  8. 8. Online Marketers Squeeze page Sales page Up-sell page Payment page Thank you page Niche Market
  9. 9. Squeeze page Niche market Headline Call to action FREE gift
  10. 10. Sales page Headline Credibility Personalisation References FREE Call to Action
  11. 11. Up-sell page Thank you Before you pay, why not buy some more?
  12. 12. Offline Business Turn a stranger into a friend • Create a list (opt-in) • Give them reason to give contact details (irresistible FREE offer) Turn a friend into a customer • Communicate on regular basis • Information & Sales offering = PERMISSION MARKETING
  13. 13. 13 Headlines “How to Safely and Easily Lose weight by exercising” OR “Lose 5kg Per Week, Every Week - Without Cutting Out Your Favourite Food”
  14. 14. Headlines “Contact me to sell your house ” OR “I Will Sell Your House Within 30 Days At 20% Above Market Value – Or You Pay NO Commission”
  15. 15. Headlines “Buy Shares Using the XPS system” OR “How I Made a Fortune in the Share Market… And How You Can Too!”
  16. 16. The money is in the customer list
  17. 17. Thank you w: e: Please connect with me on: ProfGaryCoach ProfGary GaryFerreira