Get started on LinkedIn with this introduction to LinkedIn. Learn how to create and optimize your personal LinkedIn profile. Become familiar with LinkedIn Company Pages and how to create your own.

1. Introduction to LinkedIn
March 2011
GATZ OPTIMIZE

2. What is LinkedIn?
LinkedIn is the world s largest professional social network with over
90 million members. LinkedIn connects you to trusted contacts and
helps you exchange knowledge, ideas and opportunities with a broader
network of professionals.
¨ 85 million members
¨ 43% of employees at the largest companies in the US report using
LinkedIn for professional reasons
¨ 100% of Fortune 500 Companies have executives using LinkedIn
Demographics:
Gender Male: 52% Female: 48%
Age 13-17: 3% 18-34: 25% 35-49: 38% 50+: 33%
Education No college: 25% College: 48% Grad. School: 27%

3. Personal Profile
Your profile has two different
views accessible through
clickable tabs:
¨ View My Profile: See your
profile like your network does
¨ Edit My Profile: Edit different
elements of your profile
Clicking Edit next to these
elements allows you to make
changes to the following
elements…

4. Personal Profile
Snapshot
Overview of your name, locations, current title, past positions,
education, recommendations, and links to your websites
When viewing other profiles, you will see a list of icons to the right
of the snapshot:
¨ Send a message
¨ Get introduced
¨ Add to your Network
¨ Forward profile
¨ Search for references
¨ Print

5. Personal Profile
Status
Share updates with your network
Photo
Allows the people you ve met and previously worked with to quickly identify you
Experience
Sorted in chronological order and similar to what is on your resume
Education
Provides insight into where, when and what you studied
Additional Information
Lists your websites, interests, groups and
associations, honors and awards

6. Additional Site Features
Groups
¨ Join groups to discover the most popular discussions in your professional
groups
Answers
¨ Share business knowledge by asking a question to get answers from your
network and other experts
¨ Showcase your knowledge and interests by answering questions from
others
Events
¨ Discover who in your network is attending certain events and invite others
¨ List your event and share it with your LinkedIn network
Polls
¨ Set up unique polls to gather input from LinkedIn members
¨ Breakdown responses by industry, position, age and more

7. Adding Connections
Get more out of LinkedIn by inviting your friends and colleagues to
connect with you.
¨ Manually enter email addresses of people you know
¨ Search your email contacts
¨ Search for colleagues from current and past employers
¨ Search for past or present classmates and professors
¨ Invite someone who isn t currently on LinkedIn to join

8. Company Pages
Company Pages feature:
¨ Company overview
¨ Who works at the
company
¨ Unique data from
LinkedIn

9. Components of a
Company Page
Related Companies
Trends in the work history of users and connections between companies
Key Statistics
Non-personally identifiable data of LinkedIn users currently employed by the
company
Company Description
Overview of the company
Company Employees
List of LinkedIn users in your network
New Hires
Users who indicate in their profile that they ve recently joined the company
Recent Promotions & Changes
Users who indicate they ve recently changed positions
Popular Profiles
Highlighted users because they are active in the news, references in blogs,
participate in industry groups and/or are frequently the result of searches

10. Contact Information
Whitney Hewitt
WHewitt@GatzOptimize.com
www.Twitter.com/GatzSocialMedia
www.LinkedIn.com/Company/Gatz-Optimize