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Three Lessons Global CEOs Can Learn From Grassroots Activists

I have given this talk are the following events:

Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists

- BITS Pilani, August 2009
- IIT Rookree, September 2009
- TEDIndia, November 2009
- Startup Saturday Delhi, December 2009
- IIT Delhi, February 2010
- Startup Saturday Mumbai, November 2010

Three Lessons Global CEOs Can Learn From Grassroots Activists

- TEDx@Masala, November 2011

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Three Lessons Global CEOs Can Learn From Grassroots Activists

  1. 1. Three lessons global CEOs canlearn from grassroots activists! Gaurav Mishra | Gauravonomics! Subscribe to ! Follow @gauravonomics on Twitter!
  2. 2. Why am I talking about this topic?!To learn more about Gaurav/ Gauravonomics, subscribe or follow @gauravonomics on Twitter. !Gaurav helps global brands Gauravnomics writes and talksinspire, organize and energize about minimalism, mythology andpeople by rethinking purpose, movements. Watch out for theparticipation and performance.! upcoming novel on this theme.!! !- MBA from IIM Bangalore ! - Award-winning blogger, speaker- Brand Marketer at Tata Group ! and changemaker!- Co-founder of 2020 Social! - The marketer who went off- Asia Director of Social at consumption!MSLGROUP! - 2008-09 Yahoo! Fellow at! Georgetown University! - Co-founder of Vote Report India! - 2009 TED India fellow !
  3. 3. Three interesting examples ofwhat grassroots activists are doing!
  4. 4. Case Study: Kiva!Kiva connects individuals with microfinance institutions to help createopportunity around the world with $25 micro-loans.!Source: !
  5. 5. Case Study: Ushahidi!Ushahidiʼs collaborative mapping platform has been used globally formonitoring elections, coordinating disaster relief and tracking ethnicviolence.!Source: !
  6. 6. Case Study: Evoke!In 2010, IBRD created a social innovation game called Evoke in whichAfrican students collaborated with a global community to use Africaninnovation to co-create solutions for the worldʼs biggest problems.!Source: !
  7. 7. Three lessons global CEOs canlearn from grassroots activists!
  8. 8. Lesson 1: Always start with why!Learn how to always start with why, in work and in life. Ask yourself:what is your purpose, what is meaningful, what inspires you? ! Projection! Max +ive impact! 1! 2! 3! Purpose- inspired movement marketing! Corporate! Consumer! Why: Purpose! What: Performance ! How: Participation! ! reputation! ! activation! ! Your reason for being! The value you create! How you create value! Min –ive impact! Protection!
  9. 9. Lesson 2: Give more than you take !Learn how to maximize the total value created by the corporation,including its economic, societal and environmental impact (Profits,People and the Planet).! $$$! Profits! Value! Planet! People!
  10. 10. Lesson 3: Know that you will need help!Learn how to catalyze a self-sustaining Purpose Ecosystem to bringtogether all your stakeholders around a shared purpose, to co-createinnovative solutions, or catalyze grassroots movements.! Government! Purpose Ecosystem! Civil Society! Business!
  11. 11. Three interesting examples ofwhat global CEOs are doing!
  12. 12. Case study: Nike+!To realize its purpose of helping each one of us find the athlete within usand transform running from a solitary pursuit into a social activity, Nikecreated the Nike+ app and community.!Source: !
  13. 13. Case Study: Nike GreenXChange!To realize its vision of sustainable “considered design”, Nike has createdthe GreenXchange as an open platform for companies and people toshare green intellectual property, processes and ideas.!Source: !
  14. 14. Case Study: GE Ecomagination Challenge!As part of its commitment to “imagine and build innovative solutions toenvironment challenges”, GE has created a $200 million challenge tofund ideas that can reimagine powering the grid, or powering homes. !Source: !
  15. 15. Case Study: GE Healthymagination Challenge!As part of its “shared commitment to create better health for morepeople together”, GE has created a $100 million challenge to fund ideasthat can accelerate innovations to fight breast cancer. !Source: !
  16. 16. Case Study: GE Healthymagination FitFriendzy Challenge application!As part of its suite of Healthymagination applications, GE has createdthe Fit Friendzy app to let users set themselves exercise challenges,track their workouts and encourage each other. !Source: !
  17. 17. Case Study: Mahindra Rise and ESOPs!As part of its purpose to enable its stakeholders to rise, Mahindra Grouphas created an ESOP (employee social options) program to connectMahindra employees with people who need help.!Source:!
  18. 18. Case Study: Mahindra Spark the Rise!To fulfill its purpose to enable its stakeholders to rise, Mahindra Grouphas created the Spark the Rise platform to share ideas that can propelinnovation, entrepreneurship, and positive change in India.!Source: !
  19. 19. In summary!
  20. 20. Inspire, organize and energize people!Learn how to design powerful purpose-inspired platforms and programsto inspire, organize and energize people around a shared purpose.! 1! 2! 3!Shared purpose or Long-term online- A series of short-Social Heartbeat offline platform to term programs toto inspire people! organize people! energize people!
  21. 21. Letʼs stay in touch!! Gaurav Mishra | Gauravonomics! Subscribe to ! Follow @gauravonomics on Twitter!