1. The Importance of the NZ
Technology Sector
Candace Kinser
Chief Executive Officer
NZICT Group
Gen-i FWD_Live Programme

2. Our insatiable appetite for software
• By the end of 2013, the global software market will be over
US$450B (up 50.5% in just 5 yrs, from 2008)
• USA currently has 43% of the global software market value
• Australia has nearly 7%
• NZ has less than 1% of the global software market
• General business productivity software = highest growth
• Software consumption will more than double in the
next 5 years, with mobile apps leading the way

3. PC to Cloud – Enterprise to “me”
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4. The Connected World
• In 2012, over 2 billion people (33% of the
world’s population) connected to the Internet
• Highest growth areas for mobile uptake and
purchasing via a mobile device: Africa,
Middle East and Latin America
• ICT underpins the world economy, social
development and cultural change like no
other industry
• Asia will have a larger middle class in the
next 5 years than the rest of the world
combined.

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8. Technology in New Zealand
• ICT attracts $2b of Government
procurement, which is 7% of all procurement
expenditure ($30b annually)
• The ICT sector is worth more than $23b a year
in NZ and employs 40,000 people ($3b
increase from 2010 – 2012)
• 34 ICT companies with revenue over $50m in
2012, and 18 with over $100m.
• The tech sector has the scalability and potential
to be the #1 industry for GDP contribution
by 2017.
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11. People reach their goals because of
what they do, not who they are.
Companies are no different.
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