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Edtech & the Transformation
of Higher Education
Leah Belsky, SVP Operations
Kaltura Inc.
Fellow, Yale Law School
What does it mean to be an “edtech”
entrepreneur?
How do you know that your technology is
improving the quality of education or access to
education? And does this matter?
What is the relationship between this
question and the building of your business?
Who am I? And who is Kaltura?
What is the future of video? What is the
biggest potential market for video?
Media. Education. Enterprise
Historically, edtech was a “side market”
Or a sector with little competition….
It starts with a vision….
http://www.youtube.com/watch?v=3TrPwOrf4sM
Why am I showing you this?
Allows a viewer to write up private or public notes while watching the video
Notes will be time marked and searchable
Allows viewer to quickly skip to the relevant part of the video when later
watching the video.
Note Taking
Interactive experience for students
Measureable outcomes for educator
Increased engagement
http://player.kaltura.com/docs/LimeSurvey
In-Video Quizzes/Testing
What is a Bull Market?
Choose one of the following answers
A market condition in which the prices raising.
A market condition in which the prices falling.
A market condition in which the prices are flat.
Submit
Lecture capture anywhere
Easy to use interface allows for anyone to record a video
Uploads directly into the system for immediate playback
Use your built-in web cam or mobile device
Webcam Recording
In-Video Quizzes/Testing
Note: today in-video quizzes requires
a lime-survey (or similar survey
provider) account + Javascript
development to integrate the survey
into the video. In the next 6mo –
author questions directly from within
MediaSpace/KAF (as shown in this
slide).
Allows for an interactive playback experience
Allows viewer to skip to relevant sections within the video
Seamless playback experience
http://player.kaltura.com/docs/chaptersView
Video Chaptering
Allows for an interactive playback experience
Experience based on user responses and input
Unique experience defined by the users skillset
http://tracks.roojoom.com/
Adaptive Playback
Keyboard
focus
indicators
Timed text &
audio
description
tracks
Keyboard
controls for all
player functions
including
playhead slider
Title attributes
and friendly
tooltips
Industry leading 508 support based w3c Accessible Rich Internet Applications
(WAI-ARIA)
• Keyboard tabbing and support for screen readers
• Multi-lingual closed captions
• Audio description
• High contrast controls
HTML controls: more integrated accessible features than flash players
Accessibility ( 508 & WebVTT )
Kaltura’s Vision
http://corp.kaltura.com/content/customers/customer-voices
But then you start to question. How do you
really demonstrate value beyond the “wow”
factor?
Retention? Learning outcomes?
Engagement?
Survey. Over 500 respondents. Hundreds of
Schools.
20.00%
51.43%
24.57%
4.00%
Given a choice between having the world's best educators provide video content for
each of the courses at your school vs. having frontal lectures by internal faculty…
which do you think students would prefer?
Most students would prefer video lectures by the
best educators
About half the students would prefer each option
Most students would prefer the traditional frontal
lecture by internal faculty
No answer
52%
33%
15%
Who drives the use of video?
Mostly driven by individuals
Equally driven by both individuals and the
adminstration
Primarily driven by the institution and
administration
1% 3%
90%
6%
What is the general impact that video has on the learning experience in your
opinion?
Negatively impacts the learning experience
No impact on the learning experience
Improves the learning experience
Other
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Attracting the right students to your institution
Making the on-boarding process of new students more
smooth
Increasing satisfaction of students from their learning
experience
Increasing student achievements
Increasing student retention rates
Attracting the right teachers to your institution
Increasing satisfaction of teachers from their teaching
experience
Making the on-boarding process of new employees more
smooth
Reducing regretted employee attrition
Increasing sense of affiliation of alumni with the
institution
How would you rate the potential impact of video on the
following goals?
Using video would definitely have a positive impact Using video would probably have a positive impact
Using video will have no impact Using video would probably have a negative impact
Using video would definitely have a negative impact
Main Messages
Have a vision for how technology can transform
education.
Execute on that vision by identifying your customers
and your theory of value.
Consider your ability to execute outside of education.
Understand the state of research and policy in your
field on impact and results.
Do your own research.

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Kaltura Assembled Education Presentation

  • 1. Edtech & the Transformation of Higher Education Leah Belsky, SVP Operations Kaltura Inc. Fellow, Yale Law School
  • 2. What does it mean to be an “edtech” entrepreneur?
  • 3. How do you know that your technology is improving the quality of education or access to education? And does this matter?
  • 4. What is the relationship between this question and the building of your business?
  • 5. Who am I? And who is Kaltura?
  • 6. What is the future of video? What is the biggest potential market for video?
  • 8. Historically, edtech was a “side market”
  • 9. Or a sector with little competition….
  • 10. It starts with a vision…. http://www.youtube.com/watch?v=3TrPwOrf4sM
  • 11. Why am I showing you this?
  • 12. Allows a viewer to write up private or public notes while watching the video Notes will be time marked and searchable Allows viewer to quickly skip to the relevant part of the video when later watching the video. Note Taking
  • 13. Interactive experience for students Measureable outcomes for educator Increased engagement http://player.kaltura.com/docs/LimeSurvey In-Video Quizzes/Testing What is a Bull Market? Choose one of the following answers A market condition in which the prices raising. A market condition in which the prices falling. A market condition in which the prices are flat. Submit
  • 14. Lecture capture anywhere Easy to use interface allows for anyone to record a video Uploads directly into the system for immediate playback Use your built-in web cam or mobile device Webcam Recording
  • 15. In-Video Quizzes/Testing Note: today in-video quizzes requires a lime-survey (or similar survey provider) account + Javascript development to integrate the survey into the video. In the next 6mo – author questions directly from within MediaSpace/KAF (as shown in this slide).
  • 16. Allows for an interactive playback experience Allows viewer to skip to relevant sections within the video Seamless playback experience http://player.kaltura.com/docs/chaptersView Video Chaptering
  • 17. Allows for an interactive playback experience Experience based on user responses and input Unique experience defined by the users skillset http://tracks.roojoom.com/ Adaptive Playback
  • 18. Keyboard focus indicators Timed text & audio description tracks Keyboard controls for all player functions including playhead slider Title attributes and friendly tooltips Industry leading 508 support based w3c Accessible Rich Internet Applications (WAI-ARIA) • Keyboard tabbing and support for screen readers • Multi-lingual closed captions • Audio description • High contrast controls HTML controls: more integrated accessible features than flash players Accessibility ( 508 & WebVTT )
  • 20. But then you start to question. How do you really demonstrate value beyond the “wow” factor?
  • 22. Survey. Over 500 respondents. Hundreds of Schools.
  • 23. 20.00% 51.43% 24.57% 4.00% Given a choice between having the world's best educators provide video content for each of the courses at your school vs. having frontal lectures by internal faculty… which do you think students would prefer? Most students would prefer video lectures by the best educators About half the students would prefer each option Most students would prefer the traditional frontal lecture by internal faculty No answer
  • 24. 52% 33% 15% Who drives the use of video? Mostly driven by individuals Equally driven by both individuals and the adminstration Primarily driven by the institution and administration
  • 25. 1% 3% 90% 6% What is the general impact that video has on the learning experience in your opinion? Negatively impacts the learning experience No impact on the learning experience Improves the learning experience Other
  • 26. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Attracting the right students to your institution Making the on-boarding process of new students more smooth Increasing satisfaction of students from their learning experience Increasing student achievements Increasing student retention rates Attracting the right teachers to your institution Increasing satisfaction of teachers from their teaching experience Making the on-boarding process of new employees more smooth Reducing regretted employee attrition Increasing sense of affiliation of alumni with the institution How would you rate the potential impact of video on the following goals? Using video would definitely have a positive impact Using video would probably have a positive impact Using video will have no impact Using video would probably have a negative impact Using video would definitely have a negative impact
  • 27. Main Messages Have a vision for how technology can transform education. Execute on that vision by identifying your customers and your theory of value. Consider your ability to execute outside of education. Understand the state of research and policy in your field on impact and results. Do your own research.