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30 Recruiting Strategies in a Down Economy in 30 Minutes

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30 Recruiting Strategies in a Down Economy. This was a presentation I gave recently in a 30 minute timeframe - lots of great information to share with recruiter, sourcers and others. It is like "drinking from a firehose!" Let me know your thoughts.

Geoff Peterson
gpeterson @

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30 Recruiting Strategies in a Down Economy in 30 Minutes

  1. 30 Recruiting Strategies in a Down Economy in 30 Minutes: {Drinking from a Firehose…}
  2. <ul><li>My Goal Today… </li></ul>
  3. <ul><li>My Goal Today… </li></ul><ul><li>… Show You 30 Recruiting Strategies in a Down Economy </li></ul>
  4. Webinar “Take Aways” <ul><li>Entire PowerPoint Slide Deck </li></ul><ul><li>14-Day Trial of Broadlook Diver (Twice the Normal Trial Period) </li></ul>
  5. About the Speaker Geoff Peterson is the Managing Principal for General Lead ( ) and Editor for StaffBytes ( ). Geoff has eight years full life-cycle recruiting, Internet sourcing and research experience nationwide, having fulfilled successful engagements with small organizations and Fortune 500 companies alike. He brings a wealth of knowledge and experience to the table including Technical Recruiting, Executive Recruiting, Internet Sourcing, Name Generation, Competitive Intelligence, Internet Research, Job Search Strategy, and Recruitment Marketing.
  6. About General Lead <ul><li>General Lead ( ) is a national provider of talent delivery, advanced sourcing solutions, and custom recruitment training . We provide resources for staff augmentation and direct hire positions, as well as sourcing specifically for active and passive talent in the marketplace through competitive intelligence research, name generation, resume mining, talent pooling and candidate marketing and screening. In addition, our team creates cutting-edge training for recruiters, sourcers and human capital professionals to reflect the fast changing recruitment landscape. </li></ul>
  7. Free Test Drive:
  8. Broadlook Diver *14-Day Free Trial Included with Webinar :
  9. 30 Recruiting Strategies in a Down Economy
  10. The Economy is Not in Good Shape
  11. Layoffs are Everywhere
  12. #1: Pay Attention to Layoffs; Raid Competitors
  13. #2: General Job Boards are Dying; Go Niche
  14. #3: Be Visible EVERYWHERE Online
  15. #4: Dive into Mobile Marketing
  16. #5: Get a Corporate Facebook Page
  17. #6: Start a LinkedIn Group
  18. #7: Be Accessible with IM on your Website
  19. #8: Utilize Online Press Releases
  20. #9: Create Free Whitepapers, eBooks and PPTs
  21. #10: Host an Online Video Show
  22. #11: Utilize Podcasting
  23. #12: Do Creative Email Marketing Campaigns
  24. #13: Run Referral Programs Online
  25. #14: Get Your Jobs Listed in Search Engines
  26. #15: Build a “Better” Career Site
  27. #16: Run CPC/CPM/CPA Ad Campaigns
  28. #17: Capture Talent with RSS Feeds
  29. #18: Build a Passive Talent Database
  30. #19: Tune Into the Blogosphere
  31. #20: Use Your Blog to Drive Talent
  32. #21: Get on the Microblogs…Especially Twitter
  33. #22: Find Billions of FREE Documents Online
  34. #23: Use Jigsaw to Complete Your Puzzle
  35. #24: Bookmark the Web; Make it Your Library
  36. #25: Automate Your Sourcing Efforts
  37. #26: Conduct Virtual Job Fairs
  38. #27: Create Custom Search Engines
  39. #28: Find Passive Talent in Your ATS & Desktop
  40. #29: Stay Active in Online Groups
  41. #30: Be Visible “Locally” with Meetup
  42. #31 (BONUS): Host Free Webinars on Hot Topics
  43. <ul><li>The Sourcer’s Playbook: </li></ul><ul><li>Cutting-Edge Sourcing Techniques, Strategies and Secrets </li></ul><ul><li>Presented By: </li></ul><ul><li>Geoff Peterson </li></ul><ul><li>Managing Principal, General Lead </li></ul><ul><li>Editor, StaffBytes </li></ul><ul><li>January 22, 2009 1PM-3PM EST </li></ul><ul><li> </li></ul><ul><li>January 28, 2009 1PM-3PM EST </li></ul><ul><li> </li></ul>
  44. <ul><li>The War for Talent: </li></ul><ul><li>400+ Ways To Source Passive Talent </li></ul><ul><li>Presented By: </li></ul><ul><li>Geoff Peterson </li></ul><ul><li>Managing Principal, General Lead </li></ul><ul><li>Editor, StaffBytes </li></ul><ul><li>January 21, 2009 1PM-3PM EST </li></ul><ul><li> </li></ul>
  45. Important Information <ul><li>* Presentation Available for Download Online: </li></ul><ul><li> </li></ul><ul><li>* Broadlook Diver Trial: </li></ul><ul><li> </li></ul><ul><li>Geoff Peterson </li></ul><ul><li>Managing Principal, General Lead ( ) </li></ul><ul><li>[email_address] </li></ul><ul><li>(724)940-9471 </li></ul><ul><li>Editor, StaffBytes ( ) </li></ul><ul><li>[email_address] </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Twitter ID: </li></ul>