1. How PR Can Navigate Today's New Marketing Milieu
Media Relations Summit 2008
Georg Kolb
Facebook
Twitter
Wikipedia Technorati
Mainstream media Alexa
LinkedIn
Blogs del.icio.us
RSS
Widgets
Flickr YouTube
Seismic
Virtual Worlds
Utterz
Qik
Digg

2. Today’s New The milieu
Marketing
Milieu

3. Today’s
New Publics
Individualism
Niche markets
New publics
P2P networks

4. The evolving social media map
Your Mainstream
brand media

5. Source: xkcd.com

6. Respect natives!
Map it out! Explore!
Find India!

8. Google
Technorati
RSS
Alexa
Facebook
Twitter
del.icio.us
…
Map it out!

9. Explore!

10. Respect the natives!
A Bill of Rights for Users of the Social Web
Authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael
Arrington
September 4, 2007
We publicly assert that all users of the social web are entitled to certain fundamental
rights, specifically:
Ownership of their own personal information […]
Control of whether and how such personal information is shared with others; and
Freedom to grant persistent access to their personal information to trusted external sites.
[…]

11. Find India!

12. Find India!

13. Thank you!
georgkolb@optonline.net