smile video survey

1. Smile
campaign
video
Survey
Georgia Dodsworth

2. Question 1: Is my
video suitable for my
target audience?
• For my first question I asked my audience if my video was
suitable for my target audience. From question I learned that:
• 62.5% agree that it is suitable for my target audience
• 37.5% strongly agree that it is suitable for my target
audience
• I believe this was an important question to ask my
audience as one of my main targets is to aim my campaign
towards 15–25-year-olds and if I did not meet that target, I
believe that the campaign would not be successful. I also
believe it was important to ask this question as my audience
who had watched my video are within the age range of the
target audience.

3. Question 2: What did you enjoy about
my video?
For this question I asked my audience what they enjoyed about my advert. From this I learned that people liked:
The music
The lighting
The location
The angles
The transitions
I believe that this was an important question to ask to find out what I had done well throughout the process of
producing and editing the video. I also asked this question to find out if my video had met the brief that I had
previously been given for this project. As my audience has responded with positive feedback about the location,
angles and lighting I believe that I have successfully completed the idea that I had previously planned for this
advertisement.

4. Question 3: What could I improve on
within my video?
In this question I asked my audience what could be improved in my video. From asking this I found out that I could
improve on:
The camera focus
The lighting
More camera angles
Nothing
I believe that this is the most important question to ask as it allows me to see what I need to improve on for this
campaign, and allow me to create the best possible version of the product once the feedback has been put in
place. From this I found that I need to improve on the camera focus, lighting and have more camera angles. This
feedback will be taken into consideration when going back over my project and will be improved on throughout the
campaign.

5. Question 4: Do you
believe my video is
suitable for mind?
• In this question I asked my audience if my video would
be suitable for the client ’Mind’. From this I found that:
• 100% believe that it is suitable for mind
• 0% believe that it wouldn’t be suitable for mind
• I asked my target audience if my campaign was
suitable for mind which I believe is a important question
as the project is aimed towards their charity and to help
advertise who they are and what they do. So I believe that
when creating the advert is important to show the
audience what the charity represents.

6. Question 5: Did you
understand the message
behind the advertisement?
• For this question I asked my audience if they understood
the message behind my advert. From this I found that:
• 100% understood the message behind the advert
• 0% didn’t understand he message behind the
advertisement
• I believe that this was important question to ask as it allows
me to see if I got the main message across in my video for the
campaign. I also believe that it was important as my audience
is within the target audience age range so it was important to
see if they could see the message that I was trying to get
across to them.