In this presentation we discuss how best to use social media advertising strategies across vastly different cultures and countries for the use of internal communications and employee engagement.
8. Case in point
Across the EMEA region:
15,000 staff
64 locations
29 countries
8 business units
9. The launch
Contending with:
Implementing processes
Starting from scratch
Awareness
Newsfeed algorithms
9
Source Falcon.io
10. 10
People first:
• Inspiring excellence by successful career stories: One of Us, Rainmakers, Extra
Mile
Smart presence:
• Sharing innovations and celebrating wins: Customers & Growth stories
Sustainability and Diversity
Positive impact:
• Stories on PPG’s commitment to the community, Colorful Communities,
Charity Partners, volunteer activities of PPG People
11. 11
Create great content Distribute content
Consider your audience Isolate the audience
Make real, human sense of the metrics Offer a set of metrics
Run A/B tests based on learnings Dissect audiences for testing
12. 12
Reach
Engagement
Likes/faves
Shares/retweets
Comments
Clicks
Video views
Audience Acquisition
Likes/Follows
Site traffic
Number users on site
Average time on site
Average number of pages
Reporting - Quantitative
13.
14.
15.
16.
17. 17
Refinement
Geographical areas
Language
Calls to action
Simplified/in-depth
Mother tongue
Images
Single image/carousel
Videos
Budgets
Timings
18. Results
18
Total Reach 4,566,162
Total Engagements 128,414
Video Views 77,373
Total Audience Size 10,349
£4,764 or 2,342 BHD
Conversations across
continents
International comradery
and understanding
Unprecedented points of
pride