Why #Brainstorming is important in #Business

1. Rumble Fox: How to Lead a Brainstorm
Digiday Agency Innovation Camp
info@rumblefox.com
917 621 4345
August 25, 2015

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What it says
What it does

4. A Digital Agency that Creates Brand-Building Experiences
Brand-building
Experiences
Experience
Design
Technology
Strategy &
Planning

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Innovation
is about creating and increasing value
… not being new

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Leading Innovation in Leading Companies

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Brainstorming
Turning processes into techniques

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How can we hack if we don’t have tricked out Linux
laptops, mouth-breathers and cases of Red Bull?

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Hacker, Maker,Agile, Lean

10. Common Themes
• Multi-disciplinary teams
• Fast, fast, fast
• Quantity leads to Quality
• Allow for, encourage, and embrace false starts, half-ideas, notions
• Think about service, utility, fun, and emotion
• Broader definition of prototypes
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Step 1
Focus, Focus, Focus

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Step 2
Give (Gentle) Guidance

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Step 3
Collaboration

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Collaboration is Key

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But What Does Collaboration Mean?

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Collaboration = And not But
Be positive and Build on the ideas of others

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Step 4
Critique not Criticism

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23. Critique
• Improvement (Not Judgement)
• Set the tone
• Don’t hide/Be honest
• Build on the idea
• Be specific
• Helping not squashing
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Step 5
Think Big

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26. Help Your Team Get to Great Ideas Fast
• Know your purpose
• Don’t rein it in (yet)
• Build upon and listen
• Real communication is critical (in a good way)
• Think big and wild and go for quantity
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Thank you!
rumblefox.com
@rumblefox