Twnkls ipon presentatie_v099

Augmented Learning
Hoe AR worden toegepast bij leeromgevingen

gerben@twnkls.com
www.twnkls.com
+31 10 2600 200

We denken in
bestaande metaforen!


Augmented Reality
Een doorkijkje naar een nieuw vakgebied

AR/ Agenda

The agenda
(1) Augmented Reality the basics
(2) Verwondering, interactie en gamen
(3) Augmented Reality 3 categories
(4) Recent cases and Demo’s
(5) ..


TWNKLS/ virtuality continuum


Verwondering
De illusie en realiteit

Today we’re beginning to realise
that the new media aren’t just
mechanical gimmicks for
creating worlds of illusion, but
new languages with new and
unique powers of expression.
McLuhan - 1960


AR/ toepassingen in kennis overdracht

Toepassingsmogelijkheden

- Instructie geven
- Inzicht verkrijgen
- Informatie zoeken/vinden
- Samenwerken en samen delen
- …..

- Interactie
- Illusion/imagination
Augmented Reality
- …..


TWNKLS/


Leren en interactie
Beleven, zien, meemaken, ervaren

TWNKLS/ leren


“Wat men moet leren doen,
leert men door het te doen”
Aristoteles ---


You can discover more about
a person in an hour of play
than in a year of conversation
Plato ---


AR/ gamification and learning

4 basis elementen: meer zichtbaar

- Mechanica; procedures en
Esthethiek
regels; doel
- Verhaal; opeenvolging van
gebeurtenissen; linear of non-
lineair
- Esthetiek; hoe het eruit ziet,
klinkt, voelt, ruikt en smaakt Mechanica Verhaal

- Technologie; het medium dat
het mogelijk maakt om het spel
te spelen

Technologie
(Bron: The Art of Game Design – Jesse Schell)

minder zichtbaar


AR/ gamification in learning

6 necessary features of games

- Rules
- Variable, quantifiable outcome
- Value assigned to possible outcomes
- Player effort
- Player attached to outcome
- Negotiable consequences

(Bron: Juul (2003)


3 vormen van AR
Onderverdeling op basis van techniek en inzetbaarheid

AR/ 3 categories


AR/ magic lens


AR/ virtual mirror


AR/ spatial augmented reality


AR/ voorbeelden met learning


De diepte in
Technische aspecten van AR

TWNKLS/ key elements

What makes our eyes Twinkle?
A combination of (at least) 3 of the following components:

- Tracking
- Location and context
- Realtime 3D
- Interaction
- External data connections/feeds


AR/ crucial questions

• Where am I?
• In what direction am I looking?
• What device am I using?


AR/ what do we need?

• Tracking
A) Location (GPS)
B) Position (accelerometer, magnetometer, gyroscoop)
C) Image recognition
- Fiducial markers
- Natural Feature Tracking
• Presentation
A) 3D (Mobile) content
B) Occlussion and Lightning
C) Presentation quality and animation
• User Experience
A good AR concept
A good user interface
(Multi User) interaction
Connection between person, device, environment


AR/ digital ecosystem

Presentation Layer

Communication Layer

Data feed Data feed Social
Profiles Stats
A B network


AR/ digitale eco systeem


AR/ Gartner a major change

Bron: http://www.gartner.com/

AR/ hype cycle

AR retail

AR gaming

AR Cultuur
AR industry

AR training
& simulation AR browsers

AR marketing


AR/ hype cycle combi

Game

Mobile

Augmented


Cases en demo’s
Zien is geloven!

TWNKLS/ initiatieven

Urban Augmented Reality
Zien wat er niet is, heden, verleden en toekomst.

UAR/ mobile applications


SocializAR
New ways of connecting people at
business events

Augmented Reality + Social Media


AR/ augmented reality and social media


We must reach young people
with information that will
empower them to make key
decisions at a time and in a
manner with which they are
familiar
Deb Levine


Weena 278
3012 NJ Rotterdam
The Netherlands
www.twnkls.com
gerben@twnkls.com
+31 10 2600 200

TWNKLS/ 100 words

twnkls | augmented reality is a full-service AR bureau with focus on
creation, development, production and implementation of (mobile)
AR applications.
Our clients are represented in the sectors edutainment,
marketing & branding, construction and industry.

twnkls is creative and innovative, and has ample technical knowledge
and experience in the area of Augmented Reality projects. At twnkls
experienced specialists are working together on new location-and image
based recognition technologies that result in new forms of interaction,
user experience and business concepts.

twnkls is located at Weena 278 Rotterdam, The Netherlands.
Contact us info@twnkls.com, www.twnkls.com of @twnkls_AR or
phone +31(0)10-2600200.


TWNKLS/ vision. why we do it?

sparkling customers
twinkling employees
_________________ +
profit and fun


Twnkls ipon presentatie_v099

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