This document provides an entrepreneur's perspective on shifting one's mindset to achieve success. It discusses re-evaluating beliefs about pain, strengths, confidence, and desires. For business, it addresses early stage challenges and pitfalls, the importance of branding and communication, and managing money. On a personal level, it emphasizes finding an optimum balance and productivity. The overall message is that shifting one's thinking can change one's life trajectory and increase impact and profitability.

1. SHIFT YOUR MIND
CHANGE YOUR LIFE
An Entrepreneur's Perspective on
How to 'Judge' Better"

2. A new world.

3. What's visible...

4. <TODAY>
Why me
(1) Re-evaluating beliefs
(2) Let's talk business
(3) Let's get personal
#bettertogether

5. @geschehaas
Hi, I'm Gesche

6. <WHY ME>
(1) Unusual upbringing
(2) Founder / Rule-breaker
(3)

9. HedgeFund
Startups
Accident

10. Increasing the # of successful
ventures launched by women

11. Impact / Profitability / Trajectory
SHIFTING MY OWN MIND
PRESS: Bloomberg, Business Insider, Forbes, Fortune,
Refinery29, NY Times, Inside Edition & more
AWARDS: 2016 Empowered Woman of Yr
(Variety/WWD) + Top people to follow on CB Insights
PARTNERSHIPS: Comcast NBCUniversal
SPEAKING: Via United Nations + Nationally + in Chile,
Portugal, Germany, Austria & more AND @ CWBA ❤

12. "HIGHLIGHTS"

13. DIFFERENT KIND OF HIGHLIGHT...

14. Challenging the world as we know it.

15. <RE-EVALUATING BELIEFS>
(1) Pain
(2) Strengths vs. Weaknesses
(3) Confidence
(4) Desires

16. To be truly happy
= We need pain.
PAIN

17. Biggest strength
= Biggest weakness
STRENGTHS & WEAKNESSES

18. Most self-conscious abt:
= Outperformance!
CONFIDENCE

19. What we most desire:
= Cause of misery.
DESIRES

20. Is my thinking holding me back?

21. <LET'S TALK BUSINESS>
(1) Early stages/pitfalls
(2) Branding/communication
(3) Money $$$

22. The "BEST" idea?
EARLY STAGES/PITFALLS

23. WHOAREYOU?
WHATLIFEDOYOUWANT?
+++ Play to your strengths +++
+++ Reduce the cost of failure! +++
+++ ACTION +++
EARLY STAGES/PITFALLS

25. SUCCESS:
NOT ALWAYS WHAT YOU SEE!

26. ***WHY***
==>HOW<==
BRANDING/COMMUNICATION
+ Great branding: memorable & catchy!
+ Consistent handles & messaging.

27. BRANDING/COMMUNICATION
<VALIDATION>
Big brand name
vs. Big statement
Testimonials
Bio / Website
"As seen in"
<YOUR MESSAGE>
Interviews
Contributor
Cross-syndicate
What channels?
Call-to-action!!

28. BRANDING/COMMUNICATION
<WEBSITES>
Strikingly
Squarespace
About.me
Weebly
Wix
Wordpress
<SOCIAL MEDIA>
Buffer
Hootsuite
<OUTSOURCE>
Fiverr
Upwork
Cloudpeeps
<CONTACT MGMT>
Contactually
Full Contact
Rapportive

29. Charge a "Happy Price"
Reframe.
Get scientific.
$ MONEY $

30. <LET'S GET PERSONAL>
(1) Why it Matters
(2) Optimum YOU
(3) Productivity

31. Operating system
WHY IT MATTERS

32. WHY IT MATTERS

33. WHY IT MATTERS

34. “If I ever hear a founder talk
about how they have a
balanced life - they’re not
committed to winning.”
- Reid Hoffman

35. Optimum YOU.

36. Energy vampires.
YOU MAY KNOW ONE (OR TWO)

37. WE'RE ALL HUMAN...

38. OPTIMUM YOU
+++ Personality tests +++
Enneagram
Gretchen Rubin habits
Love languages
+++ Journaling +++

39. Fail at something you love.
Succeed at something you hate?

40. PRODUCTIVITY
<TRIED & TESTED>
Routine
Schedule
Pomodoro
Batching
Meetings?
Limit decisions
<TECHNOLOGY>
Kill Newsfeed
Calendly
Doodle
Mixmax
Momentum
iPhone shortcuts
+VA!

41. #bettertogether

42. <MAKING THE PIE BIGGER>
1+1 = 100
We help who we "know like & trust"
Boundaries.
"Just ask" = doesn't always work
Dealing w guilt.

43. Recap!

44. #BAM
<RE-EVALUATE>
Pain
Strengths
Confidence
Desires
<BUSINESS>
Early stages
Pitfalls
Branding
$$$
<PERSONAL>
Importance
Optimum YOU
Productivity
#bettertogether

45. The world isn't
always what it seems.

46. It's in your hands.

47. SHIFT YOUR MIND.
CHANGE. YOUR. LIFE.

48. Thank you!