Presentation on podcasting basics to the Health Foundation - April 14, 2011

1. Podcasting Preliminaries Carla Gesell-Streeter Cincinnati State Technical and Community College

2. What is a podcast? Merriam-Webster Dictionary defines “podcast” as “a program (as of music or talk) made available in digital format for automatic download over the Internet.”

3. But why “podcast”? Adam Curry – “The Podfather” Dave Winer – Creator of RSS 2.0

4. Do I need a license to podcast? Podcasts are not regulated. Podcasts do not have to adhere to the FCC’s decency regulation. But, copyright law does apply to podcasts.

5. The Four Parts of Podcasting Plan Produce Publish Promote *From Jason Van Orden’s “How to Podcast” web site

6. PLAN: Should you? Why should your organization podcast? Education For your patients For your staff Examples NIH Cincinnati Children’s Hospital and Medical Center

9. PLAN: Types of Podcasts Long form, short form and short-short form Scripted and unscripted Studio produced and remotely produced Audio and video Original content and re-packaged content from other sources

10. PRODUCE: Gear Microphone Some device capable of recording MP3 files A computer A dedicated MP3 recorder An iPad A smartphone

11. PRODUCE: Software Audacity Free audio-editing program Available for Windows, Mac and Linux http://audacity.sourceforge.net/

13. PUBLISH: Upload Once your file is edited, it needs to be put somewhere where it can be downloaded by your audience. If you have a blog, you have a place to put your file. You can upload your audio file in the same way you already upload pictures.

14. PUBLISH: RSS RSS Feed File If you are already blogging, your blogging software (WordPress, Blogger, etc.) will build an RSS feed for you. It will create a URL that points to your podcast file. That’s what you need to submit to iTunes and such.

15. PUBLISH: iTunes

16. PROMOTE: Social Media You already know this! Blogs Twitter LinkedIn FaceBook

17. PROMOTE: Old School Don’t forget traditional forms Posters Fliers Word of mouth

18. For More Information How Stuff Works: How to Create Your Own Podcast http://computer.howstuffworks.com/internet/basics/how-to-podcast.htm Jason Van Orden’s “How to Podcast” web site http://www.how-to-podcast-tutorial.com/00-podcast-tutorial-four-ps.htm Apple: "GarageBand Support: Working with Podcasts” http://www.apple.com/support/garageband/podcasts/