To a business, kick-starting social media engagement may either appear to be too daunting, or too easy. It is neither. But a formalized process can help get it going without getting mired in the what-ifs, how-to’s and why-for’s. Presenting B2Bento’s Quickstart Guide to Social Media for Business. It’s nothing new, nor is it rocket science nor holy writ/”best practice”, etc. It’s the distillation of our experience working with our clients, knowledge gleaned through our readings and interactions with some of the finest minds in the B2B marketing space.

1. Quick-start Guide
to Social Media
Anol Bhattacharya

2. HELLO!

3. I AM ANOL

4. I AM NOT A
“SOCIAL MEDIA GURU”

5. GETIT COMMS
www.getitcomms.com
WE PROVIDE
INNOVATIVE MARKETING & COMMUNICATION SOLUTIONS
FOR HI-TECH & TELCO COMPANIES
USING INTERACTIVE DIGITAL MEDIA (IDM)
AND SOCIAL MEDIA

7. www.B2Bento.com

8. www.B2Bento.com

9. PAID MEDIA PRAYED MEDIA EARNED MEDIA

10. MARKETS ARE
CONVERSATIONS

11. CONSUMERS HAVE NEVER BEEN SO
CONNECTEDeven in B2B!

12. CONVERSATIONS ARE HAPPENING
be a part of it
WITH OR WITHOUT YOU

13. BE REMARKABLE
IGNITE CONVERSATIONS
remarkable ¦rimärkəbəl¦
adjective
worthy of attention; striking

14. IT’S ABOUT
CONTEXT
CONTENT
ENGAGEMENT

15. Social Media
Bandwagon
Marketers

16. I can has Fans?
Blah Blah
Blah Blah
Blah
Social Media Douche-bag Expert

17. Cha-Ching!

18. Few months later....

19. 4 Followers
• Mom
• Dad
• Neighbor's dog

20. Where is love?!

23. Brand Awareness?
Demand Generation?
Lead nurturing?
Customer retention?

25. Outbound Analysis

26. Inbound Analysis

28. Who are talking about
your product(s)?
Who are talking about
your product category?
What your competitors doing?
Who are talking about your
competitors?

29. Who are talking about
your product(s)?
Who are talking about
your product category?
What your competitors doing?
Who are talking about your
competitors?

31. Who owns which part of SM?

34. Ignite conversations

35. CONTENT WRITING TIPS #1
USE LANGUAGE OF
BUYERS / PROSPECTS
AVOID GOBBLEDYGOOKS
“next generation,” “flexible,” “robust,” “world class,”
“scalable,” “easy to use,” “cutting edge,” “mission
critical,” “market leading,” “industry standard,”
“turnkey,” “groundbreaking,” “interoperable,” “best
of breed,” “user friendly,” etc.

36. CONTENT WRITING TIPS #2
USE HUMAN LANGUAGE
IT’S ABOUT ‘THEIR’ BUSINESS CONTEXT
NOT YOUR PRODUCT

37. CONTENT WRITING TIPS #3
RIDER - THE RATIONAL
ELEPHANT - THE EMOTIONAL
DATA, ROI, LIST POST
STORIES, CASE STUDY

39. REACH
# BLOG FEED SUBSCRIBERS
# FOLLOWERS ON TWITTER
# FANS ON FACEBOOK

40. REACH
# BLOG FEED SUBSCRIBERS
# FOLLOWERS ON TWITTER
# FANS ON FACEBOOK
BUZZ
# OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST)
# CONVERSATIONS @ THE BLOG
PAGE HIT ANALYTICS

41. REACH
# BLOG FEED SUBSCRIBERS
# FOLLOWERS ON TWITTER
# FANS ON FACEBOOK
BUZZ
# OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST)
# CONVERSATIONS @ THE BLOG
PAGE HIT ANALYTICS
SENTIMENT

42. REACH
# BLOG FEED SUBSCRIBERS
# FOLLOWERS ON TWITTER
# FANS ON FACEBOOK
BUZZ
# OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST)
# CONVERSATIONS @ THE BLOG
PAGE HIT ANALYTICS
SENTIMENT
ENGAGEMENT

45. Response workflow
Escalation process

49. SOCIALMEDIADOESNOTREPLACEYOUR
MARKETINGSTRATEGY

50. IT'SEARNEDMEDIA
NOTPAIDMEDIA

51. TO ERR IS HUMAN,
TO ARR IS PIRATE
pirates are cool!

52. BE INTERESTED
TO BE INTERESTING

53. BE INTERESTED
TO BE INTERESTING

54. BE INTERESTED
TO BE INTERESTING

55. IT’S ABOUT
BEING SOCIAL

56. Quick-start Guide
to Social Media