The document discusses how marketing automation can help build real connections with customers by allowing businesses to automate communications, engage customers in a relevant way at the right time, and sell more products. It notes that the average attention span is short, unhappy customers will tell many others about negative experiences, and marketing automation addresses this by helping welcome customers, maintain engagement, and boost sales through automated messaging. The key is to start slow, get to know your audience, build and segment your contact lists, test campaigns, and grow more complex workflows over time.