Power of Deal Sites

A Simple & Effective Marketing Strategy
High Converting, Killer Marketing Platform
http://www.getvisibilityonline.com/deals© BOOST MEDIA 2013

There are always “hot new marketing trends” and most
business tend to steer clear of shiny new promotional tools
Group deal sites were originally thought to be one of
those marketing fads
To the surprise of many, group deal sites are not only
holding their own, but growing significantly

About 120 million subscribers in 2013
Grew about 53 million new subscribers in 2010
Serves 500 markets and 47 countries

Approximately 85 million subscribers
One of the 10 fastest growing websites
Operates in 27 countries and 478 daily
deal markets

Collective buying
Business offer a deal to the list of subscribers
through the deal site
Subscribers purchase the deal
The deal site takes a % and the business keeps a
% of sales; putting money in your pocket fast
Subscribers redeem their purchase
Business owners grow their revenue and gain
new customers

Expanded Reach
Your offer is going to the subscriber base of the actual deal site. This means
your offer is now in front of potentially millions
This is a reach you would not be able to get on your own, through any
magazine, local circular or coupon mailer, or other means of traditional
marketing.
You are now visible to customers who may have been unaware of your
business

New Customers
You’ve now exposed yourself to a huge list of potential customers; whether
on a national, regional or local basis
Those that buy your product or service are now your new customers, giving
YOU the opportunity to up-sell them
Those that didn’t buy from the deal site, may buy from you in the future, or
pass your information to their family and friends

Increase in Sales
With deal sites, you could make a lot of money in a short amount of time
In addition, with the new customers you just acquired, you have the
opportunity to upsell them , and most importantly, turn them into loyal
repeat customers.
In fact, studies have shown of those that purchase and redeem their
vouchers, about 53% become regular customers

Deal #1 – 477 deals sold Deal #2 – 1291 deals sold
• Generated $636,000 in total sales
• Significant increase in website traffic
• Number of positive online reviews skyrocketed, leading to more online
bookings directly off their website

58% of businesses cited customer acquisition as the top reason for doing a deal site
~ Merchantcircle June 2011
31% of daily deal buyers said they were new customers
~ ForeSee Results, March 2011

• Treated more than double the amount of new patients in one month than
they did prior to running their deal
• Close to 60% have booked additional appointments
• On average, they see repeat patients spending about $800 on extra services
and treatments

77% of deal buyers were new customers, all spent more than the deal's value,
and an average of 20% of these new customers became repeat customers.
~ Rice University Survey, June 2011

• Generated more than $20,000 in sales from one deal
• Number one listing on Google search for three months after deal ran
• Non-deal site sales increased by 25% during the first deal
• Reached its target audience; 87% percent of customers were women

• Chain of 6 Yoga Studios, sold 15,000 deal vouchers through several offers
• Generated $360,000 in sales
• Retention rate in upwards of 34%
• Profited over $60,000 in up-sales

53% of daily deal buyers went on to become regular customers
~ ConsumerSearch.com, June 2011

• Sold more than 800 deals
• More than 80% of the deals were redeemed
• Sold 500 additional full-priced tickets resulting in a value of $14,500 in
incremental revenue

No
32%
Yes
68%
% of Respondents
Note : Among daily deal site users; 68% of consumers whom previously redeemed a
voucher at a business have returned as a customer without a voucher
Source: Consumersearch.com and The About Group, June 8 2011

Deal #1 – 42 deals sold Deal #2 – 79 deals sold
• Generated $98,131 in sales
• Invested money back into business and ran a second deal that almost
doubled amount of sales of their first deal
• Huge spike in website and Facebook traffic

48% of daily deal buyers for restaurants were new customers, 83% ended up
recommending the restaurant to family or friends
~ Technomic Research

• Deal #1 – 156 Deals Sold Deal #2 – 415 Deals Sold
• 50% were new to the restaurant
• 85% spent more than double the value of the voucher
• Significant increases in website traffic and Facebook activity

77% of small businesses that ran a deal said they would run
another such promotion.
~ Merchantcircle 2011

Do you want your business exposed to millions of people?
Do you want a flood of new customers to walk through your door?
Do you want new customers that turn into loyal repeat business
over and over again?
Do you want to increase your bottom line profits and continue to
grow your business?

SUPERCHARGE
YOUR
MARKETING
 The Reach
 The Visibility
 The Target Audience
 And New Customers
We Guarantee…

Power of Deal Sites

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