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جذب سرمايه: آمادگی تا ارایه

جذب سرمايه
آمادگی تا ارایه

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جذب سرمايه: آمادگی تا ارایه

  1. 1. ‫زاده‬‫ﻏﺎﻧﻢ‬ ‫ﻧﺎﺻﺮ‬ ‫ﺳﺮﻣﺎﻳﻪ‬ ‫ﺟﺬب‬ ‫اراﯾﻪ‬ ‫ﺗﺎ‬ ‫آﻣﺎدﮔﯽ‬ @ghanemzadeh
  2. 2. @ghanemzadeh
  3. 3. ‫اراﯾﻪ‬ ‫ﺗﺎ‬ ‫آﻣﺎدﮔﯽ‬ :‫ﺳﺮﻣﺎﻳﻪ‬ ‫ﺟﺬب‬ • ‫ﻫﺴﺘﯿﺪ‬ ‫ﻣﺮﺣﻠﻪ‬ ‫ﮐﺪام‬ • ‫اﮐﺴﻞ‬ ‫ﺗﺎ‬ ‫ﮔﺎم‬ ‫ﭼﻬﺎر‬ :‫روﯾﺪ‬‫ﻣﯽ‬ ‫ﮐﺠﺎ‬ • (‫ﺳﺮﻣﺎﯾﻪ‬ ‫ذﻫﻦ‬ ‫)ﭘﺲ‬ ‫ﺟﺬاﺑﯿﺖ‬ ‫ﺗﺎ‬ ‫ﭘﻮل‬ ‫ﺑﺎزﮔﺸﺖ‬ ‫از‬ :‫ﺧﻮاﻫﺪ‬‫ﻣﯽ‬ ‫ﭼﻪ‬ ‫ﮔﺬار‬‫ﺳﺮﻣﺎﯾﻪ‬ • ‫اراﯾﻪ‬ ‫ی‬‫ﻧﺤﻮه‬ • (‫ﺳﯿﺎه‬ ‫ﯾﺎ‬ ‫)ﺳﻔﯿﺪ‬ ‫اﺳﻼﯾﺪ‬ • (‫ﺷﺮاﯾﻂ‬ ‫ﺗﺎ‬ ‫ﮔﺬاری‬‫ارزش‬ ‫)از‬ ‫ﺗﻮاﻓﻖ‬ ‫از‬ ‫ﭘﺲ‬ • (CN or priced) ‫ﺳﺮﻣﺎﻳﻪ‬ ‫ﺟﺬب‬ ‫اﻧﻮاع‬
  4. 4. ‫ﻫﺴﺘﯿﺪ؟‬ ‫ﻣﺮﺣﻠﻪ‬ ‫ﮐﺪام‬ ‫در‬ ‫ﮐﻪ‬ ‫داﻧﯿﺪ‬‫ﻣﯽ‬ ‫اﯾﺪه‬
  5. 5. ‫ﻫﺎ‬‫اﺳﺘﺎرﺗﺎپ‬ ‫روی‬ ‫ﺟﺴﻮراﻧﻪ‬ ‫ﮔﺬاری‬‫ﺳﺮﻣﺎﯾﻪ‬ ‫ﻓﻀﺎی‬ ‫آﻏﺎز‬ ‫ﺑﺎزار‬/‫ﻣﺤﺼﻮل‬ ‫ﻫﻤﺨﻮاﻧﯽ‬ ‫ﭘﺬﯾﺮی‬‫ﮔﺴﺘﺮش‬ Pre-Seed Seed Series A ‫دﻫﻨﺪه‬‫ﺷﺘﺎب‬ ‫ﮔﺬار‬‫ﺳﺮﻣﺎﯾﻪ‬ ‫ﻓﺮﺷﺘﮕﺎن‬ (VC) ‫ﺟﺴﻮر‬ ‫ﮔﺬاران‬‫ﺳﺮﻣﺎﯾﻪ‬ FFF ‫ﺧﻮدﮔﺮداﻧﯽ‬ @ghanemzadeh
  6. 6. ‫اﯾﺮان‬ ‫ﻫﺎی‬‫اﺳﺘﺎرﺗﺎپ‬ ‫در‬ ‫ﮔﺬاری‬ ‫ﺳﺮﻣﺎﯾﻪ‬ / ‫ﭘﺬﯾﺮی‬ ‫ﺳﺮﻣﺎﯾﻪ‬ ‫دورﻫﺎی‬
  7. 7. @ghanemzadeh
  8. 8. ‫اﯾﺪه‬ ‫ی‬‫ﻣﺮﺣﻠﻪ‬ @ghanemzadeh
  9. 9. Idea Stage @ghanemzadeh
  10. 10. Pre-Seed ‫ی‬‫ﻣﺮﺣﻠﻪ‬ @ghanemzadeh ‫ﺗﻮﻣﺎن‬ ‫ﻣﯿﻠﯿﻮن‬ ۳۰۰ ‫ﺗﺎ‬
  11. 11. Pre-Seed @ghanemzadeh
  12. 12. Seed ‫ی‬‫ﻣﺮﺣﻠﻪ‬ @ghanemzadeh ‫ﺗﻮﻣﺎن‬ ‫ﻣﯿﻠﯿﺎرد‬ ۱.۵ ‫ﺗﺎ‬ ‫ﻣﯿﻠﯿﻮن‬ ۳۰۰
  13. 13. Series Seed @ghanemzadeh
  14. 14. Series Seed @ghanemzadeh ‫ﺗﻮﻣﺎن‬ ‫ﻣﯿﻠﯿﺎرد‬ ‫ﯾﮏ‬
  15. 15. Series A @ghanemzadeh ‫ﺗﻮﻣﺎن‬ ‫ﻣﯿﻠﯿﺎرد‬ ۵ ‫ﺗﺎ‬ ۳
  16. 16. Series B, C, D, ... @ghanemzadeh
  17. 17. ‫روﯾﺪ؟‬‫ﻣﯽ‬ ‫ﮐﺠﺎ‬ Vision Milestone 1 Milestone 2 Milestone 3 @ghanemzadeh
  18. 18. 4 Steps Vision Start Milestone 1 Milestone 2 Milestone 3 Milestone 4 1. Set Your Startups Vision 2. Define your important milestones 3. Create your roadmap 4. Exel @ghanemzadeh
  19. 19. STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 3 6 9 12 15 Month 15-month Roadmap @ghanemzadeh
  20. 20. http://bit.ly/SimpleFP @ghanemzadeh
  21. 21. ‫ﺳﺮﻣﺎﯾﻪ‬ ‫ذﻫﻦ‬ ‫ﭘﺲ‬ • ‫ﺧﻮب؟‬ ‫ﺗﯿﻢ‬ • ‫ﺳﺮﻣﺎﻳﻪ؟‬ ‫ﺑﺎزﮔﺸﺖ‬ • ‫ﺻﺪا؟‬ ‫و‬ ‫ﺳﺮ‬ ‫ﮐﺎرآﻓﺮﯾﻦ؟‬ ‫ﺑﺮﻧﺪ‬ ‫ﺟﺬاﺑﯿﺖ؟‬ • … ‫دﯾﮕﺮ‬
  22. 22. ‫اراﯾﻪ‬ • ‫اﻧﺮژی‬ • ‫ﺛﺒﺎت‬ ‫و‬ ‫اﻋﺘﻘﺎد‬ • ‫وﺿﻮح‬ • ‫ﺗﻤﺮﯾﻦ‬ ‫و‬ ‫ﺗﻤﺮﻳﻦ‬ ،‫ﺗﻤﺮﻳﻦ‬ • .‫ﺑﭙﺮﺳﯿﺪ‬ ‫ﻗﺒﻞ‬ ‫از‬ ‫ﺣﺘﻤﺎ‬ ‫دارﯾﺪ؛‬ ‫اراﯾﻪ‬ ‫ﺑﺮای‬ ‫وﻗﺖ‬ ‫ﭼﻘﺪر‬ • .‫ﮐﻨﯿﺪ‬ ‫ﺗﺴﺖ‬ ‫را‬ ‫وﺳﺎﺋﻞ‬ ‫و‬ ‫ﺑﺮوﯾﺪ‬ ‫زودﺗﺮ‬
  23. 23. ‫رﻧﮕﯽ‬ ،‫ﺳﯿﺎه‬ ،‫ﺳﻔﯿﺪ‬ :‫اﺳﻼﯾﺪ‬
  24. 24. An Awesome Tag Line Pitch Deck, Month Year Address Contact Company Name
  25. 25. THE TEAM Founder A CEO • Responsibility • Previous experience • Expertise Founder B CTO Founder C CXO Founder D Head Of Y INVESTORS & ADVISORS Advisor Previous Investor • Ready to invest more • Other notable investments • Focus on X / Y Confidential Company Overview, Month Year • Responsibility • Previous experience • Expertise • Responsibility • Previous experience • Expertise • Responsibility • Previous experience • Expertise • Industry insight • Accomplishments • Company <Pic> <Pic> <Pic> <Pic> <Pic> <Pic>
  26. 26. PRODUCT <Insert Fancy Screenshots> <Sweet> <Mobile> Confidential Company Overview, Month Year
  27. 27. CUSTOMERS CLIENTS PIPELINE Vertical A Vertical B Vertical C <Drop logos here> <here> <and here> <Prospects> <go here> <if impressive> Confidential Company Overview, Month Year
  28. 28. GROWTH MRR GROWTH YEAR ARPA $X 1 0 1 2 3 4 0 1 2 3 4 0 1 2 3 4 Case Study 1 X% Account Expansion 
 Y Contract Value Case Study 2 X% Account Expansion 
 Y Contract Value Case Study 3 X% Account Expansion 
 Y Contract Value Confidential Company Overview, Month Year
  29. 29. MARKET OPPORTUNITY $XYB Your Big Market Source, Date, Link Confidential Company Overview, Month Year
  30. 30. COMPETITION Confidential Company Overview, Month Year
  31. 31. ROADMAP Q3 <Enterprise focus> Q2 <Mobile domination> Q1 <Kick-ass feature> Q4 <Next Level Sh*t> Confidential Company Overview, Month Year <Insert vision here>
  32. 32. INVESTMENT Raising $M to do X and Y and reach Milestone 1 in 15 months. COMMITMENT $M committed $M available Target closing date HIRING PLAN Employee 1 Employee 2 Employee 3 Employee 4 No Ninjas Confidential Company Overview, Month Year
  33. 33. Thanks! <Email me> <Call me> <Your Address> <Your Logo> <Name>
  34. 34. ‫زﻧﺪه‬ ‫ﻣﻮﺟﻮد‬ ‫ﻣﺜﺎﺑﻪ‬ ‫ﺑﻪ‬ ‫اﺳﻼﯾﺪ‬
  35. 35. ‫ﺗﻮاﻓﻖ‬ • (Termsheet) ‫ﻧﺎﻣﻪ‬‫ﺗﻮاﻓﻖ‬ • ‫ﮔﺬاری‬‫ارزش‬ • (Terms) ‫ﺷﺮاﯾﻂ‬ • .‫ﺑﮕﯿﺮﯾﺪ‬ ‫ﮐﻤﮏ‬ ‫ﮐﺎرآزﻣﻮده‬ ‫وﮐﯿﻞ‬ ‫از‬ ‫ﺣﺘﻤﺎ‬
  36. 36. ‫ﻗﺮاردادﻫﺎ‬ • (Priced) ‫ﻣﺸﺨﺺ‬ ‫ارزش‬ ‫ﻣﺒﻨﺎ‬ ‫ﺑﺮ‬ • (Convertible Note) ‫ﺳﻬﺎم‬ ‫ﺑﻪ‬ ‫ﺗﺒﺪل‬ ‫ﻗﺎﺑﻞ‬ ‫وام‬ • KISS or SAFE • (Terms) ‫ﺷﺮاﯾﻂ‬ • .‫ﺑﮕﯿﺮﯾﺪ‬ ‫ﮐﻤﮏ‬ ‫ﮐﺎرآزﻣﻮده‬ ‫وﮐﯿﻞ‬ ‫از‬ ‫ﺣﺘﻤﺎ‬
  37. 37. @ghanemzadeh BusinessOfSoftware.ir

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