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Partnership canvas

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The partnership canvas creates empathy between two prospective partners on the strategic importance of the partnership to each. The canvas can be used as a stand-alone tool to quickly identify a partnering opportunity. But for full strategizing value, it’s better to use it in conjunction with the business model canvas.

The partnership canvas has been tested in various workshop settings with students and entrepreneurs. It has demonstrably contributed to better partnership discussions. Parties become clear about each other’s strategic objectives. Also, they learn from each other about the various opportunities there are to partner. It’s not a matter of making one grand master plan for an offer the partner can’t refuse, but more of finding out together what the opportunities are.

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Partnership canvas

  1. 1. VALUE OFFERDESIRED ASSETS CREATED VALUE TRANSFER ACTIVITY PARTNERSHIP CANVAS PARTNERSHIP INTENT PARTNER WE ThePartnershipCanvasislicensedundertheCreativeCommonsAttribution-ShareAlike3.0Un-portedLicense Bart Doorneweert - valuechaingeneration.com The Partnership Canvas is best used in joint application with the Business Model Canvas (www.businessmodelgeneration.com) KEY PARTNERS COST STRUCTURE KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CHANNELS CUSTOMER SEGMENTS REVENUE STREAMS KEY RESOURCES KEY PARTNERS COST STRUCTURE KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CHANNELS CUSTOMER SEGMENTS REVENUE STREAMS KEY RESOURCES How will we collaborate to connect and transfer value with our partner? What will be the result of the value transfer between partners? Think of: Joint product/service, new resource, exclusive arrangements, channel collaboration, ways for customer acquisition/retention/growth e.g. the type of assets: land, buildings, plant and machinery, fixtures and fitting, technology, infrastructure. Or intangible assets: goodwill, patents, copyrights, knowledge, reputation, scale, networks, channels, customers e.g. collaborating teams, training, matching technology protocols, referral management systems, content creation How does our offer complement or enhance the assets we desire from our partner? E.g. through: performance improvement, customization, design, brand value, pricing, cost reduction, risk mitigation What asset do we seek to leverage from a partner? What leverage do we offer our partner? (Whatdoesourpartnervalueinus?)(Whatisourpartnerwillingtoofferus?) VALU E OFFER DESIRED ASSETS CREATED VALU E TRANSFER ACTIVITY VALU EOFFER DESIREDASSETS CREATEDVALU E TRANSFERACTIVITY

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