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2016 TRENDS
EVENT MARKETING
REPLACING THE WORD “EVENT”
WITH “EXPERIENCE”
It’s no longer about the event itself,
it’s the experience you create for people
before, during and after the event.
THE EMOTIONAL CONNECTION
BETWEEN THE BRAND AND THE CONSUMER
IS MORE IMPORTANT THAN EVER
On photo: 26 Stars’ ambassadors
Emotional interactions create a bond with your attendees
which can lead to them becoming your loyal customer.
Consider having performers, entertainers, ambassadors for this.
UNDERSTANDING ATTENDEE’S
PSYCHOLOGY
Understand how people think
and how things affect them emotionally.
INTEGRATED TECHNOLOGY SOLUTIONS
TO HELP TO BETTER UNDERSTAND
THE EVENT ROI
The latest integrated softwares give you instant, important, relevant
data and will save you lots of time and trouble
MOBILE EVENT APPS
ARE HERE TO STAY
Mobile event apps like Eventdex and Propared change the way
events are being managed
LESS MONEY ON ‘STUFF’,
MORE MONEY ON EXPERIENCES
On photo: 26 Stars’ performers
It’s now obvious that performances, entertainment, live music
and other experiences are more important
to the customers than material gifts
• Understand your attendees’ needs, emotions, thoughts
• Turn your events into experiences
• Create a bond with your attendees
• Use latest software to manage your event and understand ROI
• Spend less money on material stuff, more on entertainment
IN CONCLUSION
Source article: eventfarm.com
• Themed Events
• Promotional Events
• Entertainers
• Custom Outfits
www.26stars.com

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