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Dalla linea di comando ai chatbot - Hackers & Founders

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Dalla linea di comando ai chatbot. Le nuove sfide del business futuro. Hackers & Founders, Milano, 26 Gennaio 2018.

Publicado en: Tecnología
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Dalla linea di comando ai chatbot - Hackers & Founders

  1. 1. DALLA LINEA DI COMANDO AI CHATBOT Hackers & Founders Milano 26 Gennaio 2018 Le nuove sfide del business futuro. Giacomo Bosio
  2. 2. Giacomo BosioHackers & Founders Milano Chi sono GIACOMO BOSIO Digital entrepreneur Mobile specialist CEO @ https://giacomobosio.com/ https://www.linkedin.com/in/giacomobosio/
  3. 3. Giacomo BosioHackers & Founders Milano La linea di comando
  4. 4. Giacomo BosioHackers & Founders Milano 9 Gennaio 2007
  5. 5. Giacomo BosioHackers & Founders Milano Cosa sta succedendo? https://youtu.be/0GmiLUCrxUI
  6. 6. Giacomo BosioHackers & Founders Milano Gli ultimi 10 anni Negli ultimi dieci anni siamo passati da 68 milioni a 1,7 miliardi di smartphone/tablet (dati Gartner). La tecnologia evolve velocemente ma cambiano anche le modalità con cui ci interfacciamo con le “macchine”. 6 2007 Steve Jobs presenta il primo iPhone 2016 Esce Pokémon Go
  7. 7. Giacomo BosioHackers & Founders Milano Dalla GUI alla NUI 7
  8. 8. Giacomo BosioHackers & Founders Milano Dalla GUI alla NUI 8
  9. 9. Giacomo BosioHackers & Founders Milano Interfacce vocali/conversazionali Linea di comando Smartphone Reale/Virtuale GUI -> NUI E poi… Torniamo a parlare 9
  10. 10. Giacomo BosioHackers & Founders Milano 10 “The best interface is no interface” Golden Krishna
  11. 11. Giacomo BosioAppShow 2017 https://youtu.be/_iAXEgP7UI4
  12. 12. Giacomo BosioHackers & Founders Milano Chatbot • Ci aspetteremmo un umano, ma non c’è niente di umano • Esperienza utente, ad oggi, ancora povera • Utenti poco tolleranti e alta probabilità di frustrazione • Tecnologia non ancora del tutto “accessibile” • Obiettivi poco chiari: perché sto creando un bot? 12
  13. 13. Giacomo BosioHackers & Founders Milano Chatbot 13
  14. 14. Giacomo BosioHackers & Founders Milano Il bicchiere mezzo pieno • I chatbot automatizzano i lavori ripetitivi e non si stancano • Rispondono 24/24 ore 7/7 giorni e possono gestire tante conversazioni simultaneamente: minore attesa per l’utente • Supportano i team aziendali nelle relazioni con i clienti • I migliori bot sono quelli che non si mascherano da umano e offrono delle scelte predefinite: l’utente sa di interagire con un software 15
  15. 15. Giacomo BosioHackers & Founders Milano Casi di studio 16 +30%di registrazioni +0%di probabilità di trovare il partner ideale http://www.bbc.com/news/technology-41885427
  16. 16. Giacomo BosioHackers & Founders Milano Casi di studio https://youtu.be/nkcKaNqfykg
  17. 17. Giacomo BosioHackers & Founders Milano Casi di studio Unilever assume grazie alla AI e alla gamification http://www.ninjamarketing.it/2017/08/30/stop-curriculum-vitae-unilever-recruiting- intelligenza-artificiale-gamification-tech-digital/ Deutsche Bank automatizza il customer care http://www.repubblica.it/economia/rapporti/paesedigitale/ibm/2018/01/01/news/ deutsche_bank-ibm_la_banca_sposa_l_intelligenza_artificiale-185608504/ 18
  18. 18. Giacomo BosioHackers & Founders Milano Chatbot e UX • IDEO, agenzia di design di New York • test su un bot per una app di walking • donne di età compresa fra i 35 e i 54 anni Messaggi: “great workout, keep going” “you’ve walked x steps today, add a 5 minute walk to reach 10,000” 19 Importanza della parte conversazionale ed empatica. Facciamo un esempio:
  19. 19. Giacomo BosioHackers & Founders Milano Chatbot e UX Lisa: “Ugh, he wants me to pick up my intensity and burn more calories.” IDEO: “How do you know it’s a man?” Lisa: “Because I’m mad at it right now.” 20
  20. 20. Giacomo BosioHackers & Founders Milano Chatbot e UX Come le persone immaginano l’intelligenza artificiale http://professorux.nyc/?portfolio-items=a-i-infographic
  21. 21. Giacomo BosioHackers & Founders Milano Chatbot e UX Come le persone immaginano l’intelligenza artificiale http://professorux.nyc/?portfolio-items=a-i-infographic
  22. 22. Giacomo BosioHackers & Founders Milano Come farsi trovare pronti? • Orizzonte temporale: 3 - 4 anni • Quando si verifica un evento che si sviluppa nel breve- medio periodo, questo viene sempre percepito come qualcosa di pericoloso • Vincere i problemi e le resistenze interne, magari dovute a una mancanza di visione 23
  23. 23. Giacomo BosioHackers & Founders Milano Impatto sociale Automatizzare al 100% un lavoro è possibile soltanto in meno del 5% dei lavori. Ma il 60% dei lavori possono essere ottimizzati per il 30%. Laddove c’è ripetitività si inseriscono facilmente le macchine e l’intelligenza artificiale* 24 *dati Osservatori Politecnico di Milano
  24. 24. Giacomo BosioHackers & Founders Milano I nuovi lavori • Entro il 2020, il 30% dei posti di lavoro non troverà una corrispondente offerta nel mercato* • Carenza di talenti • Non rimanere al passo significa uscire dal mercato *studio Gartner 25
  25. 25. Giacomo BosioHackers & Founders Milano Will a robot take your job? http://www.bbc.com/news/technology-34066941
  26. 26. Giacomo BosioHackers & Founders Milano Come rimaniamo al passo? Grazie al talento delle risorse umane 27
  27. 27. Giacomo BosioHackers & Founders Milano Le risorse umane Capitale umano specializzato • Reclutare persone che abbiano già sviluppato le competenze richieste • Permettere lo sviluppo e l’aggiornamento costante delle conoscenze e delle competenze del team LA SFIDA far crescere il personale qualificato, all’interno delle aziende 28
  28. 28. Giacomo BosioHackers & Founders Milano Modello organizzativo • Le imprese che si comporteranno meglio nei processi di Trasformazione Digitale saranno quelle che promuoveranno molto il lavoro in team e che svilupperanno il tema della partecipazione dei lavoratori • I sistemi chiusi e verticali appartengono al passato • CEO con background tecnico 29
  29. 29. Giacomo BosioHackers & Founders Milano La morale • Il talento delle risorse umane è centrale • Non ci possiamo permettere di rimanere indietro e aspettare che sia la prossima generazione a muoversi • Da wearable a embed: la tecnologia sarà direttamente all’interno del nostro corpo. Augmented Humanity. • Saremo davvero pronti? Riusciremo ad accettarlo?
  30. 30. Giacomo BosioHackers & Founders Milano https://giacomobosio.com/ https://www.linkedin.com/in/giacomobosio/ Le slide qui: http://slide.giacomobosio.com GIACOMO BOSIO Digital entrepreneur Mobile specialist CEO @ Grazie!

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