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© Polycom, Inc. All rights reserved.
Polycom VVX Portfolio
Christine Kovacs
Senior Product Marketing Manager
© Polycom, Inc. All rights reserved. 2
Agenda
• Market Trends
• Positioning
• Core Messages
• VVX Overview
• Target Customers
• Sales resources and availability
© Polycom, Inc. All rights reserved. 3
IP Telephony Endpoints: Market Overview
Enterprise Telephony
• Includes traditional…
• …and IP based telephony
IP Based Enterprise Telephony
• Includes infrastructure…
• …and end-point solutions
IPT Endpoints
• desktop phones, video, conference, wireless
• Includes Soft-clients
Desktop IP Phones
• Includes infrastructure
vendors
Independent
IP Telephony
Endpoints
− IPT desktop phone market
growing
− from ~18M units in 2011,
representing ~$2.5B
− at a ~5% CAGR
− …to ~33M units in 2017,
representing ~$3.2B
• Frost &Sullivan predicts the
market-share of “independent”
IPT vendors to grow from ~25%
in 2011 to over 30% in 2014
= non-PBX vendors
− The market-share of color
IPT desktop phones is
expected to grow from 26%
(in 2011) to 40% (in 2014)
Source: F&S
© Polycom, Inc. All rights reserved. 4
IP Telephony Endpoints: Market Overview
• Total Accessible Market
SIP – “Independent
Vendor” Market share
• Total Accessible Market
IP Desktop Phone Market
Growth (Unit and
Revenue)
© Polycom, Inc. All rights reserved. 5
Why Are IP Telephony Endpoints Important?
End User expectations: “It is not your grandfather’s
phone…”
− Ample line keys for managing high call volume
− “Smart phone like” user experience
− Personalization/customization
− Display
− Browser capabilities
− Intuitive UI
− Integration with business applications
Technical buyer expectations: “Don’t get me fired – make me
look good…”
− Durability
− Portability & Flexibility
− Broad interoperability
− Voice quality and reliability
− Integration with key vertical applications,
− Fast, reliable technical support
© Polycom, Inc. All rights reserved. 6
Desktop IP Evolution 2012 - 2013
$300$400$200
SINGLE PORT BASIC SWITCHED BASIC MID-RANGE
EXECUTIVEPERFORMANCE
$150$600$1100…$1500
SP IP 321
SP IP 650
SP IP 450
SP IP 560
SP IP 550
SP IP 670
SP IP 335
SP IP 331
VVX500-GiG
VVX 1500
PERFORMANCE EXECUTIVE
VVX400
VVX300
VVX600-GiG
MSRP $179.00
MSRP $379.00
MSRP $259.00
MSRP $479.00
VVX310-GiG
VVX410GiG
MSRP $219.00
MSRP $299.00
MSRP $129.00
© Polycom, Inc. All rights reserved. 7
Polycom Desktop Phones
VVX Business Media Phones
VVX Portfolio
Competitive
Differentiators/Positioning
Overview
 Premium-quality desktop voice + video
 Designed for organizations and
businesses of all sizes and budgets
 Ready for integration into a wide range
of UC environments (Dual Stack)
Polycom, Open SIP, H.323, and Lync
MS Qualification
Benefits
 HD audio and video support
 Touch screen interface for ease of use
 Content sharing for faster decision
making and more productive meetings
 Simple deployment and management
 APIs for third-party applications
VVX 1500 /
VVX 1500D
VVX 600 VVX 500 VVX Camera
VVX 300 VVX 400 Expansion Modules
© Polycom, Inc. All rights reserved. 8
Polycom Desktop Phones
Positioning VVX Business Media Phones
Entry-level
Call centre,
cubicle
Office, SoHo, cubicle Manager office
Executive office,
attendant desk
$300$400$200$150$500
Video conference
ready,
Microsoft Exchange
calendar integration,
Touch-screen,
Video support,
Web browser
Bluetooth
headset support,
Simple to provision,
Dual Stack
support
H.323 & Open SIP)
& Lync qualification
16 Line
Support
VVX 600
High performance
Video enabled phone
with touch
Screen, simple
(one-touch) calls,
Open APIs for apps
Dual Stack support
(H.323 & Open SIP)
& Lync qualification
6 Line Support
VVX 1500
$1100
VVX 500
Video conference
ready
Microsoft Exchange
calendar integration,
Touch-screen,
Video support,
Web browser
Dual Stack support
(H.323 & Open SIP)
& Lync qualification
12 Line Support
VVX 300
High-quality entry
level phone
Optional Gigabit
Ethernet
Open SIP,
Lync Qualification
6 Line Support
VVX 400
Mid-range, colour
with Optional
Gigabit
Ethernet,
Open SIP,
Lync Qualification
12 Line Support
© Polycom, Inc. All rights reserved.
VVX 500-600 and the VVX Camera
© Polycom, Inc. All rights reserved. 10
Polycom VVX 500 Business Media Phone
Video Capable Business Media phone for the Knowledge Worker
• Product Overview
− Enterprise Grade Video Enabled Business Media Phone
− Designed for a broad range of environments from small and medium
businesses to large enterprises, the VVX500 improves productivity,
by complimenting the office applications of the end-user‟s computer
− VVX Camera and expandability options
− Supports Polycom Open SIP, H.323, and MS Lync Qualification
• Target Markets and Use Cases
− SMBs, SOHO: Very small business, Large Organizations and Existing
(SoundPoint 450, 550 and 560) (<50 seats)
− Ideal for today‟s busy managers and knowledge workers, who need
a powerful, yet intuitive, office phone that keeps up with their
multitasking and schedule-juggling
• Key Differentiators/Benefits
− Increase productivity with the all-in-one, one-touch desktop UC
solution for video, voice and applications
− Reduce deployment, administration and maintenance costs
− Leverage previous investments in SIP/Microsoft call control platforms
− Expandability options for long-term investment protection
• Price: $379US
© Polycom, Inc. All rights reserved. 11
Product: VVX 500
Key Features 3.5” TFT (320 x 240)
12 lines
Immersive capacitive touch UI
Streaming media video playback
Video conferencing via VVX Camera
HD Voice
2 x Ethernet 10/100/1000
2 x USB 2.0 host
Hard Keys: 12-key keypad, home, speaker, mute,
volume, headset
Supports up to 3 VVX Expansion modules
Full Browser and Business applications
integration
Supported USB Headsets
Jabra Pro 9465-Duo
Jabra Pro 9470
Plantronics Voyager Pro UC
© Polycom, Inc. All rights reserved. 12
Polycom VVX 600 Business Media Phone
Video Capable Business Media phone for the Knowledge Worker
• Product Overview
− The VVX 600 is an executive UC Business Media phone
− Makes executive users more productive, enriches their collaborations with others
ultimately increasing the speed of business
− provides a best in class personal communications experience
− VVX Camera and expandability options
− Supports Polycom Open SIP, H.323, and MS Lync Qualification
• Target Markets and Use Cases
− SMBs to large enterprises, Customers deploying open SIP hosted or
premises based solutions
− Existing Executive SoundPoint customers and new customers (those who
want to upgrade and/or replace their device)
− Customers deploy Microsoft Lync
• Key Differentiators/Benefits
− Optional video and voice accessories
− Simple touch-screen interface
− Integrated Bluetooth and On-board applications
− Reduce deployment, administration and maintenance costs
− Leverage previous investments in SIP/Microsoft call control platforms
− Expandability options for long-term investment protection
• Price: $479US
© Polycom, Inc. All rights reserved. 13
VVX 600 Key Features
• Large (4.3”) TFT (480 x 272) touch-screen
• Touch UI
• 16 lines
• Streaming media Video playback
• Video conferencing via VVX Camera
• HD Voice
• 2 x Ethernet 10/100/1000
• 2 x USB 2.0 host
• Hard Keys: 12-key keypad, home, speaker, mute, volume,
headset
• Integrated Bluetooth
• Support VVX Expansion Modules
• Full Browser and Business applications integration
• Supported USB Headsets
− Jabra Pro 9465-Duo
− Jabra Pro 9470
− Plantronics Voyager Pro UC
© Polycom, Inc. All rights reserved. 14
Polycom VVX Camera
• Product Overview
− The VVX Camera delivers a best-in-class personal video communications
experience
− Instantly turning the VVX 500 and 600 desktop devices into a video
conferencing phone
− Easy to use, easy to deploy
− Ultra simple UI – Simple plug and play capability
− Leverage previous IT infrastructure investments and broad interoperability.
• Target Markets and Use Cases
− Existing VVX 500 and VVX 600 customers / users
− Applicable across organizations of all sizes from SMBs to large enterprises
− Customers deploying open SIP hosted or premises based solutions and
need video
− Customers deploy Microsoft Lync
• Key Differentiators/Benefits
− The VVX UC Camera is a plug-and-play video camera accessory
− Leverage previous investments
− Expandability options for long-term investment protection
• Price: $129US
© Polycom, Inc. All rights reserved. 15
VVX Camera Key Features
• Turns VVX 500 & VVX 600 into
true video end points offering
both SIP and H.323
• Transmits HD video
• USB plug and play
• H.264 compression - Support
H.264 High Profile and H.264
SVC
• Lens mechanically adjustable
to change camera angles for
„eye-to-eye‟ visual contact &
Physical privacy shutter
© Polycom, Inc. All rights reserved. 16
Polycom VVX 300 Business Media Phone
Premium Performance For the Mass Market
• Product Overview
− High-quality entry-level desk phone
− Built-in speaker phone for casual conferencing
− Six lines or speed dials for quick access
− Top of its class audio, interfaces and expandability
options
− Supports Polycom Open SIP, and MS Lync Qualification
• Target Markets and Use Cases
− SMBs (<50 seats), SOHO, Large organizations, Very
small business
− Ideal for a cubicle worker handling a low to moderate
volume of calls
• Key Differentiators/Benefits
− Improves productivity through simple operation
− Reduce deployment, administration and maintenance
costs
− Leverage previous investments in SIP/Microsoft call
control platforms
− Expandability options for long-term investment protection
• Price: $179US
© Polycom, Inc. All rights reserved. 17
VVX 300 Key Features
• Backlit grayscale graphical LCD (208 x
104)
• 6 line or speed dial keys
• HD Voice up to 7KHz on all audio paths
(Speaker, Handset, Headset)
• 2 x Ethernet 10/100 or GigE (VVX 310)
• Asian character support
• Hard Keys: 12-key dial pad, home,
speaker, mute, headset, volume,
messages, hold, transfer
• 4-way navigation cluster with center
“select” key
• Supports VVX Expansion Module and
VVX Color Expansion Module
(Expandability up to 3 modules)
© Polycom, Inc. All rights reserved. 18
Polycom VVX 400 Business Media Phone
Next Generation Ease-of-Use for Key Systems
• Product Overview
− Mid-range, color business media phone with Gigabit Ethernet
option
− Twelve speed dials for quick access
− Combines key system ease-of-use with advanced user
interface
• Target Markets and Use cases
− Small businesses to large enterprise including call centers
− Deploy in hosted or premises-based open SIP or MS Lync
platforms
− Ideal for front-line staff, call center employees
• Key Differentiators/Benefits
− Improves cubicle worker‟s productivity through simple
operation
− Reduce deployment, administration and maintenance costs
− Leverage previous investments in SIP/Microsoft call control
platforms
− Easy integration with third-party UC productivity applications
− Expandability options for long-term investment protection
• Price: $259US
© Polycom, Inc. All rights reserved. 19
VVX 400 Key Features
• 3.5” TFT (320 x 240)
• 12 lines or speed dial keys
• HD Voice up to 7KHz on all audio paths
(Speaker, Handset, Headset)
• 2 x Ethernet 10/100 or GigE (VVX410 )
• SKU with GigE Built-in (FCS+1Q)
• Asian character support
• Hard Keys: 12-key dial pad, home,
speaker, mute, headset, volume,
messages, hold, transfer
• 4-way navigation cluster with center
“select” key
• Supports VVX Expansion Module and
VVX Color Expansion Module
(Expandability up to 3 modules)
© Polycom, Inc. All rights reserved. 20
Polycom VVX Expansion Modules
• The VVX Expansion Module provides advanced call handling capabilities a visual
experience that simplifies monitoring of large number of contacts and/or
management of a high volume of concurrent calls
• Ease of use – Programmable line keys, and user-friendly call visualization provide
an intuitive user interface
• Ease of Installation and Setup – Virtually no installation or setup is required, as
signaling and powering are provided by the host phone.
• Leverage previous IT infrastructure investment, Get the most out of your Polycom
VVX Business Media phones by turning them into fully functional and cost
effective attendant console
• Key Differentiators/Benefits:
− Provides quick access to lines/features for those processing high volume of
calls
• Pricing:
− $105US – Paper Label Expansion Module
− $225US – LCD Expansion Module
© Polycom, Inc. All rights reserved. 21
Polycom VVX Expansion Modules Features
• Color:
− 4.3” TFT (480 x 272) LCD screen
− 28 illuminated bi-color programmable line keys; GUI configurable
− 3 Page View soft keys to access additional screens of contacts
• Paper-based:
− 40 illuminated bi-color LED keys programmable line keys; GUI
configurable
− 2 x AUX ports (SPI) for connectivity and power propagation from the
host
− Expandability up to 3 modules
− Legacy PoE support: Up to 3 modules powered by host phone (VVX
300 and VVX 400); Up to 1 module powered by host phone (VVX 500
and VVX 600) when VVX Camera is used
© Polycom, Inc. All rights reserved. 22
Turbo-charge Desktop Productivity
Simple User
Interface
Productivity Applications
Video Camera Accessory
Instantly turn your desktop device into a
video conferencing phone
Desktop Connector
© Polycom, Inc. All rights reserved. 23
VVX 300/310 an Entry-Level phone with Rich
Desktop Solutions for SMBs
Polycom
Desktop
Connector
Productivity Applications
Simple User
Interface
Microsoft Exchange
Integration
Visual conference
management
MSRP $179 Polycom device becomes an extension of desktop PC
© Polycom, Inc. All rights reserved. 24
VVX 400/410 a Key-System Phone with Powerful Desktop
Capabilities
MSRP $259
Productivity Applications
Simple User
Interface
Visual conference
management
Polycom
Desktop
Connector
Polycom device becomes an extension of desktop PC
Microsoft Exchange
Integration
© Polycom, Inc. All rights reserved. 25
Polycom Web Configuration Utility
• Simple Setup
− Ease of provisioning for first time
use
• Simplified Software Upgrade
− Online software upgrade
without boot server
• Enhanced Serviceability
− Local access to diagnostic
information
with backup & restore
• User Preferences
− Easy customization of the phone
• Improved Usability
− Refreshed UI „look and feel‟
− Context sensitive help
− Save changes without reboot
Improved manageability of
Polycom devices
© Polycom, Inc. All rights reserved. 26
VVX Summary - Multi-platforms Business Media Phones
VVX500
320 x 240 pixel resolution
12 lines,3.5‟‟ color touch
4:3 screen, Gigabit
up to 14 KHz audio
VVX600
480 x 272 pixel resolution
16 lines 4.3‟‟ color touch 16:9 screen
Gigabit, up to 14 KHz audio,
Bluetooth
Simple
& Intuitive GUI
Microsoft Exchange
calendaring
VVX Camera
720p30 video resolution,
for VVX500 or VVX600,
SIP & H.323 dual stack
VVX400
320 x 240 pixel resolution
12 lines, 3.5” color TFT
16:9 screen, 7 KHz audio,
VVX410
Gigabit Ethernet switch
VVX300
208 x 104 pixel resolution
6 lines, backlit graphical
LCD screen, 7 KHz audio,
VVX310
Gigabit Ethernet switch
Common features:
- PoE support (802.3at), power supplies are optional
- HD voice (up to 14 KHz)
- WebKit-based browser (HTML5, CSS, SSL and
JavaScript)
- Headset with EHS (RJ9, and USB on VVX500/VVX600)
- Centralized directory (LDAP) and local directory
- Centralized provisioning (FTP, HTTP, HTTPS)
- Resist interferences from mobile phones
VVX Expansion Module
40 LED keys, paper,
VVX Color Expansion Module
480 x 272 pixel resolution
4.3" TFT LCD screen,
28 keys, 3 page softkeys
© Polycom, Inc. All rights reserved. 27
• FCS: end of Q1 early Q2
− VVX 300, 310, 400,410, 500, 600, VVX Camera are all
shipping
− VVX EMs will ship in June 2013
• Language support:
− English, Simplified Chinese, Traditional Chinese,
Danish, Dutch, French, German, Italian, Japanese,
Korean, Norwegian, Polish, Brazilian Portuguese,
Russian, Slovenian, Spanish, and Swedish.
Regional Availability
© Polycom, Inc. All rights reserved. 28
Launch Assets and sales tools
• Launch video
• Sales Training
Summary
 Video Datasheet
 FAQ
© Polycom, Inc. All rights reserved. 29
Polycom Desktop Phones
UC Software for Polycom desktop phones
The industry's leading
unified communications software Competitive
Differentiators/Positioning
Overview
 Common UC Software across multiple
products (SPIP, VVX, SoundStation)
 Extensive features supporting a wide
variety of UC Platforms
 Open-standard software architecture
 Consistent, simple user interface
 Cost effective desktop video for users
 Robust security reduces downtime
 HD Audio for a life-like audio experience
 3rd party UC and productivity applications
 UC/PBX investment protection
 Simplified deployment, with reduced cost
Benefits
© Polycom, Inc. All rights reserved.
Thank you!
Christine Kovacs
Senior Product Marketing Manager
Polycom Inc.
778-237-5446
Christine.Kovacs@polycom.com
© Polycom, Inc. All rights reserved.
Back up slides and content
© Polycom, Inc. All rights reserved. 32
UC Software 4.x Releases
• Product Overview
− Support for newly released platforms and
maintenance
− UC 4.0.4 – Maintenance Release
− UC 4.1.3 – FCS for VVX Camera Module
− UC 4.1.4 – FCS for VVX 300 and VVX400
Devices
− UC 4.1.5 – Support for Microsoft Lync and
Expansion Modules
• Target customers:
− Existing SMB to Enterprise customers using
Polycom Soundpoint/VVX products
• Key Differentiators/Benefits:
− Broadest and deepest Open SIP stack in the
industry
− Simple deployment and provisioning options
− Qualified for Microsoft Lync
• Pricing: No charge
© Polycom, Inc. All rights reserved. 33
Now, full VVX Portfolio
• Expandable, next generation business media phones
• Provide the best technology performance and highest
quality audio/ video communications experience for
busy professionals
• Simple user interface with "smart phone" behavior: New
generation of IP Desktop phones provide a superior user
experience delivering “smart phone like” behavior to the desktop.
• Open SIP - works with a variety of call control platforms:
Lync optimized to work with Lync 2010
• High end models are multi-purpose, color touch screen
devices provide video conferencing at the desktop: Low
cost - video for the price of a desktop phone
• The mid-range and entry level phones deliver simple,
reliable and high quality service with every call the end
user makes.
• Easy installation & maintenance: ZTP and Web
configuration tool
• Easily integrate with third- party UC and productivity
applications for Broad, standards- based, open APIs
The perfect mid-market desktop solution
VVX
1500
VVX 400 VVX 300
Paper and LCD
Expansion Modules
VVX 600 VVX 500

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Vvx porfolio-presentation-preso-enus

  • 1. © Polycom, Inc. All rights reserved. Polycom VVX Portfolio Christine Kovacs Senior Product Marketing Manager
  • 2. © Polycom, Inc. All rights reserved. 2 Agenda • Market Trends • Positioning • Core Messages • VVX Overview • Target Customers • Sales resources and availability
  • 3. © Polycom, Inc. All rights reserved. 3 IP Telephony Endpoints: Market Overview Enterprise Telephony • Includes traditional… • …and IP based telephony IP Based Enterprise Telephony • Includes infrastructure… • …and end-point solutions IPT Endpoints • desktop phones, video, conference, wireless • Includes Soft-clients Desktop IP Phones • Includes infrastructure vendors Independent IP Telephony Endpoints − IPT desktop phone market growing − from ~18M units in 2011, representing ~$2.5B − at a ~5% CAGR − …to ~33M units in 2017, representing ~$3.2B • Frost &Sullivan predicts the market-share of “independent” IPT vendors to grow from ~25% in 2011 to over 30% in 2014 = non-PBX vendors − The market-share of color IPT desktop phones is expected to grow from 26% (in 2011) to 40% (in 2014) Source: F&S
  • 4. © Polycom, Inc. All rights reserved. 4 IP Telephony Endpoints: Market Overview • Total Accessible Market SIP – “Independent Vendor” Market share • Total Accessible Market IP Desktop Phone Market Growth (Unit and Revenue)
  • 5. © Polycom, Inc. All rights reserved. 5 Why Are IP Telephony Endpoints Important? End User expectations: “It is not your grandfather’s phone…” − Ample line keys for managing high call volume − “Smart phone like” user experience − Personalization/customization − Display − Browser capabilities − Intuitive UI − Integration with business applications Technical buyer expectations: “Don’t get me fired – make me look good…” − Durability − Portability & Flexibility − Broad interoperability − Voice quality and reliability − Integration with key vertical applications, − Fast, reliable technical support
  • 6. © Polycom, Inc. All rights reserved. 6 Desktop IP Evolution 2012 - 2013 $300$400$200 SINGLE PORT BASIC SWITCHED BASIC MID-RANGE EXECUTIVEPERFORMANCE $150$600$1100…$1500 SP IP 321 SP IP 650 SP IP 450 SP IP 560 SP IP 550 SP IP 670 SP IP 335 SP IP 331 VVX500-GiG VVX 1500 PERFORMANCE EXECUTIVE VVX400 VVX300 VVX600-GiG MSRP $179.00 MSRP $379.00 MSRP $259.00 MSRP $479.00 VVX310-GiG VVX410GiG MSRP $219.00 MSRP $299.00 MSRP $129.00
  • 7. © Polycom, Inc. All rights reserved. 7 Polycom Desktop Phones VVX Business Media Phones VVX Portfolio Competitive Differentiators/Positioning Overview  Premium-quality desktop voice + video  Designed for organizations and businesses of all sizes and budgets  Ready for integration into a wide range of UC environments (Dual Stack) Polycom, Open SIP, H.323, and Lync MS Qualification Benefits  HD audio and video support  Touch screen interface for ease of use  Content sharing for faster decision making and more productive meetings  Simple deployment and management  APIs for third-party applications VVX 1500 / VVX 1500D VVX 600 VVX 500 VVX Camera VVX 300 VVX 400 Expansion Modules
  • 8. © Polycom, Inc. All rights reserved. 8 Polycom Desktop Phones Positioning VVX Business Media Phones Entry-level Call centre, cubicle Office, SoHo, cubicle Manager office Executive office, attendant desk $300$400$200$150$500 Video conference ready, Microsoft Exchange calendar integration, Touch-screen, Video support, Web browser Bluetooth headset support, Simple to provision, Dual Stack support H.323 & Open SIP) & Lync qualification 16 Line Support VVX 600 High performance Video enabled phone with touch Screen, simple (one-touch) calls, Open APIs for apps Dual Stack support (H.323 & Open SIP) & Lync qualification 6 Line Support VVX 1500 $1100 VVX 500 Video conference ready Microsoft Exchange calendar integration, Touch-screen, Video support, Web browser Dual Stack support (H.323 & Open SIP) & Lync qualification 12 Line Support VVX 300 High-quality entry level phone Optional Gigabit Ethernet Open SIP, Lync Qualification 6 Line Support VVX 400 Mid-range, colour with Optional Gigabit Ethernet, Open SIP, Lync Qualification 12 Line Support
  • 9. © Polycom, Inc. All rights reserved. VVX 500-600 and the VVX Camera
  • 10. © Polycom, Inc. All rights reserved. 10 Polycom VVX 500 Business Media Phone Video Capable Business Media phone for the Knowledge Worker • Product Overview − Enterprise Grade Video Enabled Business Media Phone − Designed for a broad range of environments from small and medium businesses to large enterprises, the VVX500 improves productivity, by complimenting the office applications of the end-user‟s computer − VVX Camera and expandability options − Supports Polycom Open SIP, H.323, and MS Lync Qualification • Target Markets and Use Cases − SMBs, SOHO: Very small business, Large Organizations and Existing (SoundPoint 450, 550 and 560) (<50 seats) − Ideal for today‟s busy managers and knowledge workers, who need a powerful, yet intuitive, office phone that keeps up with their multitasking and schedule-juggling • Key Differentiators/Benefits − Increase productivity with the all-in-one, one-touch desktop UC solution for video, voice and applications − Reduce deployment, administration and maintenance costs − Leverage previous investments in SIP/Microsoft call control platforms − Expandability options for long-term investment protection • Price: $379US
  • 11. © Polycom, Inc. All rights reserved. 11 Product: VVX 500 Key Features 3.5” TFT (320 x 240) 12 lines Immersive capacitive touch UI Streaming media video playback Video conferencing via VVX Camera HD Voice 2 x Ethernet 10/100/1000 2 x USB 2.0 host Hard Keys: 12-key keypad, home, speaker, mute, volume, headset Supports up to 3 VVX Expansion modules Full Browser and Business applications integration Supported USB Headsets Jabra Pro 9465-Duo Jabra Pro 9470 Plantronics Voyager Pro UC
  • 12. © Polycom, Inc. All rights reserved. 12 Polycom VVX 600 Business Media Phone Video Capable Business Media phone for the Knowledge Worker • Product Overview − The VVX 600 is an executive UC Business Media phone − Makes executive users more productive, enriches their collaborations with others ultimately increasing the speed of business − provides a best in class personal communications experience − VVX Camera and expandability options − Supports Polycom Open SIP, H.323, and MS Lync Qualification • Target Markets and Use Cases − SMBs to large enterprises, Customers deploying open SIP hosted or premises based solutions − Existing Executive SoundPoint customers and new customers (those who want to upgrade and/or replace their device) − Customers deploy Microsoft Lync • Key Differentiators/Benefits − Optional video and voice accessories − Simple touch-screen interface − Integrated Bluetooth and On-board applications − Reduce deployment, administration and maintenance costs − Leverage previous investments in SIP/Microsoft call control platforms − Expandability options for long-term investment protection • Price: $479US
  • 13. © Polycom, Inc. All rights reserved. 13 VVX 600 Key Features • Large (4.3”) TFT (480 x 272) touch-screen • Touch UI • 16 lines • Streaming media Video playback • Video conferencing via VVX Camera • HD Voice • 2 x Ethernet 10/100/1000 • 2 x USB 2.0 host • Hard Keys: 12-key keypad, home, speaker, mute, volume, headset • Integrated Bluetooth • Support VVX Expansion Modules • Full Browser and Business applications integration • Supported USB Headsets − Jabra Pro 9465-Duo − Jabra Pro 9470 − Plantronics Voyager Pro UC
  • 14. © Polycom, Inc. All rights reserved. 14 Polycom VVX Camera • Product Overview − The VVX Camera delivers a best-in-class personal video communications experience − Instantly turning the VVX 500 and 600 desktop devices into a video conferencing phone − Easy to use, easy to deploy − Ultra simple UI – Simple plug and play capability − Leverage previous IT infrastructure investments and broad interoperability. • Target Markets and Use Cases − Existing VVX 500 and VVX 600 customers / users − Applicable across organizations of all sizes from SMBs to large enterprises − Customers deploying open SIP hosted or premises based solutions and need video − Customers deploy Microsoft Lync • Key Differentiators/Benefits − The VVX UC Camera is a plug-and-play video camera accessory − Leverage previous investments − Expandability options for long-term investment protection • Price: $129US
  • 15. © Polycom, Inc. All rights reserved. 15 VVX Camera Key Features • Turns VVX 500 & VVX 600 into true video end points offering both SIP and H.323 • Transmits HD video • USB plug and play • H.264 compression - Support H.264 High Profile and H.264 SVC • Lens mechanically adjustable to change camera angles for „eye-to-eye‟ visual contact & Physical privacy shutter
  • 16. © Polycom, Inc. All rights reserved. 16 Polycom VVX 300 Business Media Phone Premium Performance For the Mass Market • Product Overview − High-quality entry-level desk phone − Built-in speaker phone for casual conferencing − Six lines or speed dials for quick access − Top of its class audio, interfaces and expandability options − Supports Polycom Open SIP, and MS Lync Qualification • Target Markets and Use Cases − SMBs (<50 seats), SOHO, Large organizations, Very small business − Ideal for a cubicle worker handling a low to moderate volume of calls • Key Differentiators/Benefits − Improves productivity through simple operation − Reduce deployment, administration and maintenance costs − Leverage previous investments in SIP/Microsoft call control platforms − Expandability options for long-term investment protection • Price: $179US
  • 17. © Polycom, Inc. All rights reserved. 17 VVX 300 Key Features • Backlit grayscale graphical LCD (208 x 104) • 6 line or speed dial keys • HD Voice up to 7KHz on all audio paths (Speaker, Handset, Headset) • 2 x Ethernet 10/100 or GigE (VVX 310) • Asian character support • Hard Keys: 12-key dial pad, home, speaker, mute, headset, volume, messages, hold, transfer • 4-way navigation cluster with center “select” key • Supports VVX Expansion Module and VVX Color Expansion Module (Expandability up to 3 modules)
  • 18. © Polycom, Inc. All rights reserved. 18 Polycom VVX 400 Business Media Phone Next Generation Ease-of-Use for Key Systems • Product Overview − Mid-range, color business media phone with Gigabit Ethernet option − Twelve speed dials for quick access − Combines key system ease-of-use with advanced user interface • Target Markets and Use cases − Small businesses to large enterprise including call centers − Deploy in hosted or premises-based open SIP or MS Lync platforms − Ideal for front-line staff, call center employees • Key Differentiators/Benefits − Improves cubicle worker‟s productivity through simple operation − Reduce deployment, administration and maintenance costs − Leverage previous investments in SIP/Microsoft call control platforms − Easy integration with third-party UC productivity applications − Expandability options for long-term investment protection • Price: $259US
  • 19. © Polycom, Inc. All rights reserved. 19 VVX 400 Key Features • 3.5” TFT (320 x 240) • 12 lines or speed dial keys • HD Voice up to 7KHz on all audio paths (Speaker, Handset, Headset) • 2 x Ethernet 10/100 or GigE (VVX410 ) • SKU with GigE Built-in (FCS+1Q) • Asian character support • Hard Keys: 12-key dial pad, home, speaker, mute, headset, volume, messages, hold, transfer • 4-way navigation cluster with center “select” key • Supports VVX Expansion Module and VVX Color Expansion Module (Expandability up to 3 modules)
  • 20. © Polycom, Inc. All rights reserved. 20 Polycom VVX Expansion Modules • The VVX Expansion Module provides advanced call handling capabilities a visual experience that simplifies monitoring of large number of contacts and/or management of a high volume of concurrent calls • Ease of use – Programmable line keys, and user-friendly call visualization provide an intuitive user interface • Ease of Installation and Setup – Virtually no installation or setup is required, as signaling and powering are provided by the host phone. • Leverage previous IT infrastructure investment, Get the most out of your Polycom VVX Business Media phones by turning them into fully functional and cost effective attendant console • Key Differentiators/Benefits: − Provides quick access to lines/features for those processing high volume of calls • Pricing: − $105US – Paper Label Expansion Module − $225US – LCD Expansion Module
  • 21. © Polycom, Inc. All rights reserved. 21 Polycom VVX Expansion Modules Features • Color: − 4.3” TFT (480 x 272) LCD screen − 28 illuminated bi-color programmable line keys; GUI configurable − 3 Page View soft keys to access additional screens of contacts • Paper-based: − 40 illuminated bi-color LED keys programmable line keys; GUI configurable − 2 x AUX ports (SPI) for connectivity and power propagation from the host − Expandability up to 3 modules − Legacy PoE support: Up to 3 modules powered by host phone (VVX 300 and VVX 400); Up to 1 module powered by host phone (VVX 500 and VVX 600) when VVX Camera is used
  • 22. © Polycom, Inc. All rights reserved. 22 Turbo-charge Desktop Productivity Simple User Interface Productivity Applications Video Camera Accessory Instantly turn your desktop device into a video conferencing phone Desktop Connector
  • 23. © Polycom, Inc. All rights reserved. 23 VVX 300/310 an Entry-Level phone with Rich Desktop Solutions for SMBs Polycom Desktop Connector Productivity Applications Simple User Interface Microsoft Exchange Integration Visual conference management MSRP $179 Polycom device becomes an extension of desktop PC
  • 24. © Polycom, Inc. All rights reserved. 24 VVX 400/410 a Key-System Phone with Powerful Desktop Capabilities MSRP $259 Productivity Applications Simple User Interface Visual conference management Polycom Desktop Connector Polycom device becomes an extension of desktop PC Microsoft Exchange Integration
  • 25. © Polycom, Inc. All rights reserved. 25 Polycom Web Configuration Utility • Simple Setup − Ease of provisioning for first time use • Simplified Software Upgrade − Online software upgrade without boot server • Enhanced Serviceability − Local access to diagnostic information with backup & restore • User Preferences − Easy customization of the phone • Improved Usability − Refreshed UI „look and feel‟ − Context sensitive help − Save changes without reboot Improved manageability of Polycom devices
  • 26. © Polycom, Inc. All rights reserved. 26 VVX Summary - Multi-platforms Business Media Phones VVX500 320 x 240 pixel resolution 12 lines,3.5‟‟ color touch 4:3 screen, Gigabit up to 14 KHz audio VVX600 480 x 272 pixel resolution 16 lines 4.3‟‟ color touch 16:9 screen Gigabit, up to 14 KHz audio, Bluetooth Simple & Intuitive GUI Microsoft Exchange calendaring VVX Camera 720p30 video resolution, for VVX500 or VVX600, SIP & H.323 dual stack VVX400 320 x 240 pixel resolution 12 lines, 3.5” color TFT 16:9 screen, 7 KHz audio, VVX410 Gigabit Ethernet switch VVX300 208 x 104 pixel resolution 6 lines, backlit graphical LCD screen, 7 KHz audio, VVX310 Gigabit Ethernet switch Common features: - PoE support (802.3at), power supplies are optional - HD voice (up to 14 KHz) - WebKit-based browser (HTML5, CSS, SSL and JavaScript) - Headset with EHS (RJ9, and USB on VVX500/VVX600) - Centralized directory (LDAP) and local directory - Centralized provisioning (FTP, HTTP, HTTPS) - Resist interferences from mobile phones VVX Expansion Module 40 LED keys, paper, VVX Color Expansion Module 480 x 272 pixel resolution 4.3" TFT LCD screen, 28 keys, 3 page softkeys
  • 27. © Polycom, Inc. All rights reserved. 27 • FCS: end of Q1 early Q2 − VVX 300, 310, 400,410, 500, 600, VVX Camera are all shipping − VVX EMs will ship in June 2013 • Language support: − English, Simplified Chinese, Traditional Chinese, Danish, Dutch, French, German, Italian, Japanese, Korean, Norwegian, Polish, Brazilian Portuguese, Russian, Slovenian, Spanish, and Swedish. Regional Availability
  • 28. © Polycom, Inc. All rights reserved. 28 Launch Assets and sales tools • Launch video • Sales Training Summary  Video Datasheet  FAQ
  • 29. © Polycom, Inc. All rights reserved. 29 Polycom Desktop Phones UC Software for Polycom desktop phones The industry's leading unified communications software Competitive Differentiators/Positioning Overview  Common UC Software across multiple products (SPIP, VVX, SoundStation)  Extensive features supporting a wide variety of UC Platforms  Open-standard software architecture  Consistent, simple user interface  Cost effective desktop video for users  Robust security reduces downtime  HD Audio for a life-like audio experience  3rd party UC and productivity applications  UC/PBX investment protection  Simplified deployment, with reduced cost Benefits
  • 30. © Polycom, Inc. All rights reserved. Thank you! Christine Kovacs Senior Product Marketing Manager Polycom Inc. 778-237-5446 Christine.Kovacs@polycom.com
  • 31. © Polycom, Inc. All rights reserved. Back up slides and content
  • 32. © Polycom, Inc. All rights reserved. 32 UC Software 4.x Releases • Product Overview − Support for newly released platforms and maintenance − UC 4.0.4 – Maintenance Release − UC 4.1.3 – FCS for VVX Camera Module − UC 4.1.4 – FCS for VVX 300 and VVX400 Devices − UC 4.1.5 – Support for Microsoft Lync and Expansion Modules • Target customers: − Existing SMB to Enterprise customers using Polycom Soundpoint/VVX products • Key Differentiators/Benefits: − Broadest and deepest Open SIP stack in the industry − Simple deployment and provisioning options − Qualified for Microsoft Lync • Pricing: No charge
  • 33. © Polycom, Inc. All rights reserved. 33 Now, full VVX Portfolio • Expandable, next generation business media phones • Provide the best technology performance and highest quality audio/ video communications experience for busy professionals • Simple user interface with "smart phone" behavior: New generation of IP Desktop phones provide a superior user experience delivering “smart phone like” behavior to the desktop. • Open SIP - works with a variety of call control platforms: Lync optimized to work with Lync 2010 • High end models are multi-purpose, color touch screen devices provide video conferencing at the desktop: Low cost - video for the price of a desktop phone • The mid-range and entry level phones deliver simple, reliable and high quality service with every call the end user makes. • Easy installation & maintenance: ZTP and Web configuration tool • Easily integrate with third- party UC and productivity applications for Broad, standards- based, open APIs The perfect mid-market desktop solution VVX 1500 VVX 400 VVX 300 Paper and LCD Expansion Modules VVX 600 VVX 500

Notas del editor

  1. IPT desktop phone market growing… from ~18M units in 2011, representing ~$2.5Bat a ~5% CAGR…to ~33M units in 2017, representing ~$3.2BFrost &amp;Sullivan predicts the market-share of “independent” IPT vendors to grow from ~25% in 2011 to over 30% in 2014= non-PBX vendorsThe market-share of color IPT desktop phones is expected to grow from 26% (in 2011) to 40% (in 2014)IP Telephony desktop phone market growing…… from ~12M-14M units in 2011, representing ~$1.6Bat a ~5% CAGR…to ~17.5M-22M units in 2014, representing ~$1.88B(Based on reconciled accessible market projections from 4 market research papers)The market-share of color IPT desktop phones is expected to grow from 26% (in 2011) to 40% (in 2014)Source: F&amp;SFrost &amp; Sullivan predicts the market-share of “independent” IPT vendors to grow from ~25% in 2011 to over 30% in 2014= non-PBX vendors
  2. Today’s customers are demanding more from their desk phones and their devices. They now want touch, video, apps, customization, etc.Secure, Reliable Voice CallsIP telephony transmits voice communications over the network using open, standards-based Internet ProtocolIP telephony solutions are an integral part of Unified Communications, which unify voice, video, data solutionsCollaborate using almost any media, device, or operating systemIP telephony makes it easier to:Provide highly secure, reliable, scalable communicationsImproves productivity with the full range of Unified Communications productivity applications This chart from Frost and Sullivan the IP Desktop phone unit shipment and the overall revenue forecast all the way to 2017“ IP desktop phones continue to be the preferred telephony endpoint for the majority of business users….quality and functionality concerns will limit the degree of desktop phone replacement by alternative endpoints”“The gap between large telephony platforms and SMB telephony platforms is narrowing down in terms of functionalities and capabilities”“… Video on the enterprise network will become a significant form of enterprise communications including training, telepresence, and conferencing, as well as internal and external corporate communications”
  3. Our new entry model will allow Polycom expand our addressable market serviced via ITSPs up to 10%The competition has launched new entry phones with larger displays and greater number of lines and keys (vs. our SoundPoint IP331, 335 and 450). Block the competition at the entry level and up-sell to our Vino series UC phones desire to own the entire portfolio &amp; win in the SMB spaceGigabit ethernet expansion optionHD voiceSpeakerphone 10/100 switch- paper label expansion module
  4.  VVX 500 Hearing Aid compatibility. Similar to SoundPoint IP phones, we expect to claim to meet the following HAC standards:TIA 504-A and ITU P.370 standards, as well as FCC Part 68, which references TIA 504-A (section 68-316 of the Telecommunications Act of 1996.)The VVX 500 is ideal for the manager or office worker handling a low tomoderate volume of calls 3.5” TFT (320 x 240, 24 bit) 4 line appearances ( but can have 15 lines available)Immersive capacitive touch screen UIVideo playback Full BrowserHD Voice up to 14KHz on all audio paths (Speaker, Handset, Headset) 2 x Ethernet 10/100GigE enabled post FCS via SW upgrade2 x USB 2.0 host, host/deviceGreen – low power with proximity detectionHard Keys: 12-key keypad, home, speaker, mute, volume, headset SKUs:WiredIntegrated DECT (Future feature)Wi-Fi (External USB solution)Telephony features and voice quality
  5. Our new entry model will allow Polycom expand our addressable market serviced via ITSPs up to 10%The competition has launched new entry phones with larger displays and greater number of lines and keys (vs. our SoundPoint IP331, 335 and 450). Block the competition at the entry level and up-sell to our Vino series UC phones desire to own the entire portfolio &amp; win in the SMB spaceGigabit ethernet expansion optionHD voiceSpeakerphone 10/100 switch- paper label expansion module
  6. Our new entry model will allow Polycom expand our addressable market serviced via ITSPs up to 10%The competition has launched new entry phones with larger displays and greater number of lines and keys (vs. our SoundPoint IP331, 335 and 450). Block the competition at the entry level and up-sell to our Vino series UC phones desire to own the entire portfolio &amp; win in the SMB spaceGigabit ethernet expansion optionHD voiceSpeakerphone 10/100 switch- paper label expansion module
  7. Applicable across organizations of all sizes from SMBs to large enterprisesCall Centers and SMBsCustomers deploying open SIP hosted or premises based solutionsExisting SoundPoint and VVX customers and new customers (those who want to upgrade and/or replace their device)Busy telephone attendantsCustomers deploy Microsoft LyncOur new entry model will allow Polycom expand our addressable market serviced via ITSPs up to 10%The competition has launched new entry phones with larger displays and greater number of lines and keys (vs. our SoundPoint IP331, 335 and 450). Block the competition at the entry level and up-sell to our Vino series UC phones desire to own the entire portfolio &amp; win in the SMB spaceGigabit ethernet expansion optionHD voiceSpeakerphone 10/100 switch- paper label expansion module
  8. Applicable across organizations of all sizes from SMBs to large enterprisesCall Centers and SMBsCustomers deploying open SIP hosted or premises based solutionsExisting SoundPoint and VVX customers and new customers (those who want to upgrade and/or replace their device)Busy telephone attendantsCustomers deploy Microsoft LyncBenefits:Improves cubicle worker’s productivity through simple operationReduce deployment, administration and maintenance costs through web based configuration toolsLeverage previous IT infrastructure investments in SIP and/or Microsoft call control platformsEasy integration with third-party UC productivity applications Expandability options for long term investment protectionExpands our addressable market serviced via ITSPs up to 10%Competitive response to increased key countColor expansion module (also supports paper label)Gigabit ethernet optional SKU
  9. SMB to Large enterprisesFront desk, administrative staff Busy telephone attendantsExisting VVX customer / userApplicable across organizations of all sizes from SMBs to large enterprisesCustomers deploying open SIP hosted or premises based solutions and need more linesWith the VVX 600 and the USB plug in VVX Camera Save Time On Every Phone Call with intuitive touch screen and integrated blue-tooth. This is a dramatic update to our product portfolioThe VVX UC Camera is a portable, USB-connected, compression video camera that is sold as an add-on to Polycom desktop phones (VVX 500 and VVX 600). It empowers Knowledge Workers, and individuals to collaborate interactively with the best in class personal video communications experience.Industry’s first affordable Executive, Video Capable Business Media PhoneVVX 600 and Camera are ideal for SMBs that use standards-based open SIP platforms in either hosted or premises-based environmentsIdeal for Enterprise Microsoft Lync customers with available Lync feature licenseLeading edge design and superior UC performanceEnhance productivity at every step of the processSimple touch-screen interfaceUSB Camera: Optional video and voice accessoriesIntegrated Bluetooth for workspace mobilityOn-board applicationsVVX 600For: today’s busy Executives, small business owners and Executive AdministratorsWho Need: a powerful, yet intuitive desktop that complements the way they work and enhances their communications and collaboration with others.The VVX 600 is: a high-end business media phone with a video ready device a superior color display and gesture-based user interface.That Delivers: a best in class personal communications experience and enables the executive to accomplish core tasks as efficiently as possible, while complimenting their desktop office applications. Unlike: the Cisco SPA525G and the Aastra 6739Only Our Product: provides the industry’s leading HD Voice and video technology, offers UC integration capabilities to the broadest array of call control platforms &amp; integrates to multiple business applications.VVX CameraFor: today’s busy Knowledge Workers and individuals Who Need: a USB plug and play accessory to deliver true HD video via their existing desktop phone that complements the way they work and enhances their video communications and collaboration with others.VVX Camera: a compact, easy-to-use, USB video accessoryThat Delivers: a best in class simple-to-use, plug-and-play personal video communications experience and enables users to engage in video conferencing, right from their desk.Unlike: other USB conferencing devices from Cisco 9971, FaceVision, and LogitecOnly Our Product: is the newest UC desktop accessory to deliver true HD video to room video systems &amp; provides the industry’s leading HD Video technology and offers compatibility with industry leading UC integration faster, smoother and works just via plug and play
  10. With the VVX 600 and the USB plug in VVX Camera Save Time On Every Phone Call with intuitive touch screen and integrated blue-tooth. This is a dramatic update to our product portfolioThe VVX UC Camera is a portable, USB-connected, compression video camera that is sold as an add-on to Polycom desktop phones (VVX 500 and VVX 600). It empowers Knowledge Workers, and individuals to collaborate interactively with the best in class personal video communications experience.Industry’s first affordable Executive, Video Capable Business Media PhoneVVX 600 and Camera are ideal for SMBs that use standards-based open SIP platforms in either hosted or premises-based environmentsIdeal for Enterprise Microsoft Lync customers with available Lync feature licenseLeading edge design and superior UC performanceEnhance productivity at every step of the processSimple touch-screen interfaceUSB Camera: Optional video and voice accessoriesIntegrated Bluetooth for workspace mobilityOn-board applicationsVVX 600For: today’s busy Executives, small business owners and Executive AdministratorsWho Need: a powerful, yet intuitive desktop that complements the way they work and enhances their communications and collaboration with others.The VVX 600 is: a high-end business media phone with a video ready device a superior color display and gesture-based user interface.That Delivers: a best in class personal communications experience and enables the executive to accomplish core tasks as efficiently as possible, while complimenting their desktop office applications. Unlike: the Cisco SPA525G and the Aastra 6739Only Our Product: provides the industry’s leading HD Voice and video technology, offers UC integration capabilities to the broadest array of call control platforms &amp; integrates to multiple business applications.VVX CameraFor: today’s busy Knowledge Workers and individuals Who Need: a USB plug and play accessory to deliver true HD video via their existing desktop phone that complements the way they work and enhances their video communications and collaboration with others.VVX Camera: a compact, easy-to-use, USB video accessoryThat Delivers: a best in class simple-to-use, plug-and-play personal video communications experience and enables users to engage in video conferencing, right from their desk.Unlike: other USB conferencing devices from Cisco 9971, FaceVision, and LogitecOnly Our Product: is the newest UC desktop accessory to deliver true HD video to room video systems &amp; provides the industry’s leading HD Video technology and offers compatibility with industry leading UC integration faster, smoother and works just via plug and play
  11. For today’s busy managers and knowledge workers, who need a powerful, yet intuitive, expandable office phone that keeps up with their multitasking and schedule-joggling.The VVX 500 is a mid. range business media phone that improves desktop productivity and compliments the office applications on the user’s computer.Demo touch screen, other user scenariosHome View set of icons touch to access the Dialer, Messages, Directories, Phone settings, Lines ViewView of all extension numbers Directory that have a speed dial number.Polycom Desktop Connector (PDC)Exchange calendar integrationExchange CalendarView calendar eventsGet meeting reminders: Join a conference directly from the calendar
  12. For today’s busy managers and knowledge workers, who need a powerful, yet intuitive, expandable office phone that keeps up with their multitasking and schedule-joggling.The VVX 500 is a mid. range business media phone that improves desktop productivity and compliments the office applications on the user’s computer.Demo touch screen, other user scenariosHome View set of icons touch to access the Dialer, Messages, Directories, Phone settings, Lines ViewView of all extension numbers Directory that have a speed dial number.Polycom Desktop Connector (PDC)Exchange calendar integrationExchange CalendarView calendar eventsGet meeting reminders: Join a conference directly from the calendar
  13. The new VVX Products are announced nowVideo overview, customer presentation, brochure &amp; FAQs posted on SRC and Polycom Connect as of January 29th 2013Public website will have new VVX 300, 400 and VVX EM page with video overview and Datasheet/FAQs posted on January 29thDemo units (Q1- Q2)Event SupportVideo OverviewsCompetitive ResponsePromotionsMarketing contact: Christine Kovacs Christine.Kovacs@polycom.com
  14. Expansion modules go with 300-600 and you can attach 3 expansion modules to each deviceVVX 300 – $179VVX 400 – $259VVX 500 – $379VVX 600 – $479VVX Paper Label EM – $105VVX LCD EM - $225