Description:
2016 Glassdoor Summit
Katie Burke, VP Culture & Experience at Hubspot – Culture as a Competitive Business Advantage
https://www.youtube.com/watch?v=kT0ytbOI2mc
3. We believe that culture is to recruiting
what product is to marketing.
(Customers are attracted to a great product;
Employees are attracted to a great culture.)
H A T T I P T O H U B S P O T C O - F O U N D E R
D H A R M E S H S H A H
4. When looking for
answers on how to
become a best place to
work, most people look
outside their org
instead of within it.
15. Don’t assume your
C Suite has the best
ideas on Culture
*Most of the time, the opposite is true
16. Talk regularly about what
isn’t working alongside
what is.
Introduce the Elephant in the Room
17. Many companies start
out being
exceptional.
As they grow, there is
a dark, powerful force
that pulls them
towards the average.
It’s your culture that fights the
temptation to be average
20. Hire remarkably smart people who
are passionate about your mission and
care deeply about the people you
employ & the problems you solve.
Never compromise.
EVER.