If you're starting a blog then check out our essential hints, tips and ideas for beginners on how to write a killer blog post. We cover all the things you need to consider when writing a blog post from what makes a blog post stand out, ideas on how to come up with the perfect blog post titles and tips on how to get started writing. Starting a blog is a great idea for any small business with a website, and can offer lots of benefits. Just consider the increase in website traffic, increased brand awareness and opportunities to cross promote your business by hosting other people's content.

1. How to write killer blog posts
HOW TO WRITE A
KILLER BLOG
POST

2. • What makes a good blog post?
• Different types of blog posts
• How can we help
• The process of writing a blog post
WHAT WE’RE GOING TO COVER

3. What
makes a
good
blog post?

4. • Shareable
• Attention
Grabbing
• Designed for
social sharing
• Starts
conversations

5. It has an eye
catching title

6. It is written for your audience
with passion, knowledge &
inspiration
So choose your topic wisely

7. A blog post should always be
well formatted & easy to scan

8. How many different
types of blog posts
are there?

9. Loads…
A lot…

10. A lot…
• Trends
• FAQs
• Challenges
• News
• Blog series
• Events roundups
• How To’s
• Beginners guides
• Customer showcase
• A day in the life
• One hour challenge
• Business tips
• Lessons learned
• Competitions
• Advice
• Product updates
• Top 10 lists
• Reaction posts
• Opinion pieces
• Reviews
• List of resources
• Personal post
• Post about staff
• Job roles
• Heroes
• Personal stories
• Industry updates
• Industry roundups
• Blog series
• Photos
• Video posts
• Diaries
• Ebooks
• Tutorials
• What to do if..
• Survey results
• Interviews
• Quiz
• Q&A
• Good habits
• Myths debunked
• Examples of
• Success story
• Solve a problem post
• Common mistakes
• 100 blog posts ideas
• Company goals
• Start a poll
• Case studies
• Bucket lists
• Seasonal posts
• Post your customer
questions
• Post your research
findings
• Invite experts to
contribute
• Recommendations
• List of events to attend
• Introduce your staff
• Quick tips
• Webinar blog
• Old post round ups

11. Start with
the topic

12. http://tweakyourbiz.com/tools/title-generator/index.php
Title Post Generator Buzzsumo
https://app.buzzsumo.com

13. Create an eye-catching title
What makes the
perfect title?
• Short is sexy
• Focus on the benefit
• Try and get your
keywords in there

14. There is only one thing that a
reader is guaranteed to see and
that is your title.
7 / 70Words Character
s
Recommended title length:

15. The body
All depends on what kind of post you are writing
• How to post
• Case Study
• Top 10
• Use the steps / templates in GH Actions as a
guide

16. Every good story has a beginning, middle & end
• Introduction. Tell your reader what the guide covers and what they
can expect to learn / gain from reading your post
• Conclusion. Conclude your post with a summary of what the reader
has learnt and the key takeaways.

17. Self – Edit
• Read it back to yourself
• Write simply, clearly
• Have the power to delete
• Check your facts
• Add in missing links

18. How can we help?
Glasshat takes your website or blog and compares it to
over a 100 of your competitors.
From here we generate an awesome list of content ideas
and topics that you should cover on your website or blog.
Each action we generate comes with a detailed list of
instructions to help guide you through, every step of the
way.
Pretty smart, right? Give it a try today

19. Recap
• Know your audience + help to answer their problems
• Choose a topic you want to write about
• Look to see what other people have written about that is
popular
• Do research before you start writing
• You can leave the title and intro until the end
• Plan out the outline of the body before you start
• Always self edit your own work
• Ask other people to check it

20. Generate a content ‘to do’ list for your
website
Start your free trial of Glasshat today to access:
• blog topic ideas
• instructions on how to write each post
• tips on how to optimise each post and
https://www.glasshat.com/signup/
@glasshattech Glasshat Technology info@glasshat.com