04 Brian Giesen Pandemic Flu Case
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Brian Giesen, Director Social Media, Ogilvy 360 Digital Influence, speaking at Frocomm's Web 2.0 in Government conference 2009
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04 Brian Giesen Pandemic Flu Case
- 5. The Flubies
- 10. Insights -> Action
- 15. Site visits = 39,162 (6 continents, 113 countries, 50 states); Page views = 132,619; Inbound links = 344 links (from 110 blogs), 811 RSS subscriptions
- 16. 3,000+ Comments! Less than a dozen could not be published.
- 17. flutracker Says: Sec. Leavitt: Thank you to you and the HHS and the Ogilvy staff for this blog. It has been interesting and enlightening. I hope HHS and other federal and state agencies and legislators will take from this experiment the idea that direct communication with the citizens in this manner works well and benefits everyone involved. Goju Says : Mr Secretary, The WHO labs are withholding the sequences from the world’s scientists. We respectfully request that these samples - all of them - are released allowing for many more studies and possible solutions to the problem at hand.
- 21. 7 Learnings From Obama for America
- 30. 4 Examples of the Lessons in Action
- 33. Google: “ Air Force Commenting”
- 34. @CDCHep
- 35. 1 Secret Weapon to Stay Smart
- 37. THANK YOU! Brian Giesen Director | 360° Digital Influence Ogilvy Public Relations Worldwide p 61 2 8281 3853 e [email_address] @bdgiesen
Editor's Notes
- Through comprehensive monitoring of consumer generated media (cgm) on Pandemic Flu for the Department of Health and Human Services (HHS) in the U.S. federal government, we connected with a community of pro-am (professional and amateur) people who self identify as “flubies” and part of “flublogia.” They later became important allies to helping raise awareness and relevancy around the threat and as we launched the first blog [1] from HHS and featuring the Secretary, himself. [1] http://blog.pandemicflu.gov
- Through comprehensive monitoring of consumer generated media (cgm) on Pandemic Flu for the Department of Health and Human Services (HHS) in the U.S. federal government, we connected with a community of pro-am (professional and amateur) people who self identify as “flubies” and part of “flublogia.” They later became important allies to helping raise awareness and relevancy around the threat and as we launched the first blog [1] from HHS and featuring the Secretary, himself. [1] http://blog.pandemicflu.gov
- Definition for charity status for Australia Organisation must be institutions or funds that have either been endorsed as such in Australia by the Commissioner of Taxation, or prescribed as charitable institutions in the Income Tax Assessment Regulations of 1997, to be considered for this programme.