#IHMayDay What is ‘engagement’?
#IHMayDay What is ‘engagement’?
Simple analysis of tweets, retweets and favourites of tweets posted to the #IHMayDay hashtags for the annual Indigenous Health May Day event. For 2017 it is #IHMayDay17. It is the initiative of James Cook Indigenous Health Academic Dr Lynore Geia, with Summer May Finlay and Melissa Sweet, and is co-hosted by the social journalism for health project, Croakey.org. This year the event will be co-hosted by University of Canberra Professor Peter Radoll, Dean of Aboriginal and Torres Strait Islander Leadership and Strategy, with UC colleagues Associate Professor Kerry McCallum from the Faculty of Arts and Design, and Dr Holly Northam from the Faculty of Health. Discussions on the day will be moderated by the founder of #IHMayDay, Dr Lynore Geia from James Cook University, and by Professor Radoll and Croakey Contributing Editor Summer May Finlay.
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#IHMayDay What is ‘engagement’?
- 2. ‘Engagement’? • Various ways of defining ‘engagement’ • Comparing ‘engagement’ 2014, 2015 and 2016 – Scaped all tweets to the relevant hashtags; cleaned dataset (‘spam’ tweets) – Tweets, retweets and favourites – Speculative/messy 0 50 100 150 200 250 6:00:00AM 8:00:00AM 9:00:00AM 10:00:00AM 11:00:00AM 12:00:00PM 1:00:00PM 2:00:00PM 3:00:00PM 4:00:00PM 5:00:00PM 6:00:00PM 7:00:00PM 8:00:00PM 9:00:00PM 10:00:00PM 11:00:00PM 11:59:59PM Tweets 2014 2015 2016 Glen Fuller glen.fuller@canberra.edu.au
- 3. 0 200 400 600 800 1000 1200 1400 Tweets 0 200 400 600 800 1000 1200 1400 Retweets 0 200 400 600 800 1000 1200 1400 Tweets & Retweets 0 200 400 600 800 1000 1200 1400 Favourites Glen Fuller glen.fuller@canberra.edu.au
- 4. ‘Engagement’? • ‘Engagement’ is a mediated social relation • #IHMayDay emphasises ‘listening’ • Can we represent ‘listening’ with the data? – Retweets and favourites per tweet? 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200 RTs & Favs 2014 2015 2016 Glen Fuller glen.fuller@canberra.edu.au
- 5. ‘Engagement’? 2014 2015 2016 Tweets 1071 2133 1719 Retweets 3642 10718 11511 Tweets & RTs 4713 12851 13230 Favourites 1968 6796 7814 RTs & Favs 5610 17514 19325 ‘Listening’ 5.24 8.21 11.24 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 6:00:00AM 8:00:00AM 9:00:00AM 10:00:00AM 11:00:00AM 12:00:00PM 1:00:00PM 2:00:00PM 3:00:00PM 4:00:00PM 5:00:00PM 6:00:00PM 7:00:00PM 8:00:00PM 9:00:00PM 10:00:00PM 11:00:00PM 11:59:59PM 'Listening' (RTs&Favs per Tweet) 2014 2015 2016 Glen Fuller glen.fuller@canberra.edu.au