1. Video em email marketing
In this file, we share with you all information that related to video em
email marketing such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
One of the hardest things to do as a digital marketer is to look at some
exciting new technology and say, "that is cool… and it doesn't help me
do my job more effectively, so I'm not going to use it."
I think video playback in email is one of these technologies.
Instead of putting a thumbnail image in our email campaigns, what if we
could put the video itself in the email? How cool would that be? It does
seem like a pretty cool way to get our videos in front of our email
subscribers more efficiently. And after years of waiting, the technology
is finally here to let us do it (details on that later)!
So why am I not planning to use this in all of our future emails?
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2. Simply put, a thumbnail image with a link to our site will be more
effective for our marketing efforts in almost every instance. Here's my
analysis of the costs and benefits of embedding video directly in email.
An improved user experience
The primary benefit of embedding a video in email is an improved user
experience. On mobile devices, embedding a video saves users a click.
Because most mobile clients don't allow any form of autoplay, a viewer
who clicks on the thumbnail image is forced to click play again when
they reach our landing page.
On desktops, the improvement is more subtle. To demonstrate, here's a
screencast of me receiving an email with a video embedded:
The two experiences are pretty similar on a desktop (especially when
utilizing selective autoplay). I click a play button and a video plays. In
the non-embedded case, that involves opening a new window, which is a
non-trivial difference.
Embedding video in email does improve the user experience, but we
have to weigh that against some pretty substantial costs. Let's dive in.
Video as a permanent content resource
Linking to a video on our site instead of playing it in an email allows the
content to live on as a more permanent resource. From an SEO
perspective, we want people sharing and linking to the content on our
domain. This is obviously much easier if we're directing viewers to
consume the video there from the start.
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3. We want to make it easy for viewers to return to this resource a week, a
month, or a year from now. As we create more and more content, our
site becomes a powerful library of resources. This is a double win for us.
Our audience members have more incentive to visit our site, and when
they do (whether on their own or from one of our emails!), they're likely
to stick around to consume a few videos. In our own Learning Center,
we've seen that two thirds of people who watch a video go on to browse
another page on our site.
Facilitating interactions
Imagine you're watching a video embedded in an email, and then the
video ends. What do you do next? Most likely, you archive the email
and move on. From a marketer's point of view, that's a big missed
opportunity.
Getting people to watch our videos and read our content is great, but I
want a lot of things that can't be accomplished from my viewer's email
client. I want interactions, not just views.
When your video is on your own landing page, you have more control
over your viewers' next action. They can leave a comment, ask a
question, or start a discussion immediately after watching. They can
explore the other content on your site and consider signing up for an
account. They can share your content, and the people they share it with
can do it all over again!
The verdict: embed your video on your site
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4. When we use email marketing to promote our written content, we almost
always include a small preview of the content in the email and link to
the full content on our site. We could, of course, include the full article
in the body of the email, but we don't. Removing video from the
equation and analyzing how we handle text-based content helps
reinforce many of these ideas.
Even though video in email is a cool new technology, we would prefer
our audience consume the full content on our site instead of in an email
client. At the end of the day, the primary goal of our email marketing is
to drive people back to our site. Content is a great way to do that, and
regardless of whether that content is in written form, video form, or
some other form that hasn't been invented yet, getting people to our site
is a critical step in the process.
But fine, we'll let you try it: a new Wistia Lab
We know the best way to get you to do something is to tell you not to.
We admit that there might be some situations where directly sending a
video could work well, and we totally encourage you to try it if it aligns
with your brand's goals. My recommendation: experiment! Maybe you'll
find a great use I haven't thought of.
To make that experimentation easier, we've a built a new Wistia Lab that
generates HTML5 video tags from your Wistia videos. The video tag
includes both the video itself and a fallback image of the thumbnail for
emails clients that do not currently support video playback.
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5. II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
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6. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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7. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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