1. Video email marketing examples
In this file, we share with you all information that related to video email
marketing examples such as video marketing tips, video marketing tools,
video marketing sites.
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Two years ago, I wrote a post for this blog called "10 Simply Awesome
Examples of Email Marketing."
Since then, I've been collecting examples of email marketing that are
awesome to be used in a sequel to that post. Be it lovely design,
captivating copy, or just a great use of the medium, please enjoy the
following companies' great email marketing.
And, hey, sorry it took two years to collect more examples. I just didn't
want to sign up for a bunch of email lists in the hopes they might send
something remarkable -- this post's the real curated deal, baby!
1) Klout Nails Hyper-Personalization
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2. I don't know Bob personally, but Klout knows we're connected, and that
he's asking questions about areas that align with my subject matter
expertise. That's good personalization, to be sure. But it's made even
better because Klout knows most people like being needed. If someone
needs your help, you get to be a superhero -- you need help with a
content strategy for your SaaS company!? I'M ON MY WAY, BOB!
2) Hipmunk Performs an Email Marketing/Blogging Mashup
This is like the lovechild of an email newsletter and a blog post, with
some cute chipmunk action peppered in.
Any seasoned content marketer knows people don't read everything you
write, and list content, in particular, is created to be scanned. This email
is basically the headers from a blog post put in an email, with a CTA at
the end for you to take a next step. It's brilliant in its simplicity.
Maybe we should all start blogging like this, eh?
3) The Atlantic Apologizes With Remarkable Copy
Sometimes you write something, hit publish, and carry on with life.
Other times, a squad of commenters is ready to tell you everything you
did wrong. For those other times, follow Alexis' lead, who turned a
mistake in a scientific newsletter blurb about a submarine exploring a
hydrocarbon sea on one of Jupiter's moons into a hilarious mythological,
pun-filled apology of astronomical proportions. Well played, Alexis.
4) Litmus Hacks Video in Email
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3. Some audiences love video, but the idea of embedding a video in email
can be a scary proposition. What if the video doesn't play? What if it's
broken? What if it gets caught in a filter? That's why I love Litmus' hack
here -- they took a still from the video and added the little "play" arrow
icon we're familiar with. So, users will click to play, and the video will
play -- but its on their website.
5) Animated GIFs: TOMS Knows How to Use 'Em
I love me a good animated GIF, but frankly they're often misused to the
point of distraction. This email is aesthetically beautiful and accented
with lovely animated GIFs that add to the design instead of taking away
from it.
6) Bare Necessities Perfects Their Opener
Performers know the importance of a strong opener. It sets the tone for
the show, grabs people's attention, and reassures the audience that you're
in control.
Email marketers have taken that concept and applied it to the email
subject line: You gotta hook 'em up front. This ecommerce shop stood
out from the clutter of X% OFF, TODAY ONLY, EXCLUSIVE DEAL,
and actually used some humor and colloquial language to get clicks.
7) UrbanDaddy's Ain't Too Bad, Either
UrbanDaddy constantly wins my heart over with their email subject
lines and copywriting, but this one really took the cake. They've adapted
to the email medium, and in an email where there's actually a contextual
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4. explanation for doing so (they were promoting a privacy-related
product).
8) DSW at the Right Place, Right Time
You know we're suckers for right person, right place, right time. And
what better time to do some online shopping -- for winter shoes -- than
when you're snowed in during a blizzard?
9) Tumblr Keeps It Simple
K.I.S.S. From the subject line, to the layout, to the design, to the call-to-action.
Tumblr has a bunch of blogs. Some of them are brilliant. They
want to show them to you. It can be as simple as that.
10) UncommonGoods Proves GIFs Can Serve a Practical Purpose
You know when you plan to do your holiday shopping in November,
and then you actually do it like three days before instead?
UncommonGoods planned for that, sending an email with the subject
line "When Will It Arrive?" Already, the email's incredibly helpful. But
then, instead of simply listing out the arrival dates, they made use of an
animated GIF to explain the relationship between order date and arrival
date.
This email is the inbound marketing in a nutshell: Helpful, well-formatted
content intersects with timeliness and relevancy to drive
business.
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5. Hope you enjoyed the roundup of well-executed email marketing.
Which companies constantly impress you?
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
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6. Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
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7. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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