1.
6 Things Your Digital Agency
Won’t Tell You
Our musing …

2.
Stop wasting time counting facebook likes
or twitter followers, social mentions, page views, link count.
Things Your Digital Agency Won’t Tell You

3.
Things Your Digital Agency Won’t Tell You
"Likes" can indicate a real
engagement with your brand or
just momentary amusement.

4.
Things Your Digital Agency Won’t Tell You
Focus on metrics that drives
engagement to your business

5.
Things Your Digital Agency Won’t Tell You
Agencies don’t know how to use (Google) Analytics
Ok, maybe they do but most agencies just scrap the surface.

6.
Build custom
reports that
are meaningful
Things Your Digital Agency Won’t Tell You
Some quick tips

7.
Don’t let
important data
slip away
Things Your Digital Agency Won’t Tell You
Some quick tips

8.
Setup Goals
Things Your Digital Agency Won’t Tell You
Some quick tips

9.
Why they employ what technology
Most of the time it’s because their current staff knows how to use them, not because its best for you
Things Your Digital Agency Won’t Tell You

10.
Once you start scaling, you realized that your foundation isn’t exactly coping

11.
Things Your Digital Agency Won’t Tell You
Technical Strength
Authoring Experience
0
1
2
3
4
5
6
7
8
Sitecore
CQ5
Plone
Squiz
Wordpress
Joomla
Drupal
OpenText
Spend time learning about what technology to employ,
your long term digital success depends on it
*Source: Dries Buytaert, Drupal Founder, June 28th 2012

12.
Mobile Apps are a waste of time (and money)
Unless you got a captive audience or a much needed function
Things Your Digital Agency Won’t Tell You

13.
*Source: Dries Buytaert, Drupal Founder, June 28th 2012
Don’t get us wrong, mobile is explosive

14.
For some businesses, traffic on
mobile devices is already more
than 50%

15.
Think realistically about
how your users will interact
with your business on
mobile devices

16.
Web apps might be a better approach and will
likely be cheaper

17.
Ongoing Maintenance will cost
Don’t let poor budgeting ruin your business, recognized that development is never perfect and needs iteration
(and money)

18.
Set aside a realist budget and split it
Take 50% and tell your agency that’s your budget.
But be prepared to spend more. Everyone comes out happy

19.
Our experience: big ocean, shallow waters
Things Your Digital Agency Won’t Tell You

20.
Take time to explain your
business. Slowly.
Things Your Digital Agency Won’t Tell You

21.
About Maxias

22.
About Maxias
Maxias is a leading independent digital agency developing
web solutions for over 10 years.
With core strengths in usability, design and development,
Maxias presents clients with the ability to develop a
successful interactive web solution from the ground up.
Our Brand Promise
Beautiful Websites, Great Technology

23.
TheCompanyWeKeep
Serangoon Gardens
Country Club
National Service Resort & Country
Club
Football Association of Singapore British Club
YMCA International HouseBatam View Beach Resort

24.
The Children’s House
Pat’s School House
Knowledge Universe Asian International College
Brighton MontessoriCanadian International School
TheCompanyWeKeep

25.
Visual Merchandising Asia
Galanga Living
Sonic Gear Power Logic
HarryQMagnificat Gallery
TheCompanyWeKeep

26.
Singapore QP
ACEIA
Business China CFO Connect
Heath Promotion Board
Only Human
Capialand Rihan Heights
TheCompanyWeKeep

27.
All our solutions are based on Drupal 7

28.
Thank You!
glenn lim
managing director
e. glenn.lim@maxias.net
m. +65 9229 1166
Singapore Office
16 Mohammed Sultan road
#03-02 Singapore 238965
t. +65 6221 6266 f. +65 6221 6267
www.maxias.net
johnny koh
account director
e. johnny.koh@maxias.net
m. +65 9179 7670
farik osman
art director
e. farik.osman@maxias.net
m. +65630 5210

29.
Copyright
Ideas presented in this proposal are proprietary to the
project team who put it together
Please do not adapt in full or portions for use
without the written approval of the team