1. Glenn N. Mantel
1342 Wellesley Ave. #109, Los Angeles, CA 90025
Phone: 424-256-2894 | Cell: 310-435-8905 | E-mail: GlennMantel@gmail.com
EXPERIENCED BUSINESS DEVELOPMENT EXECUTIVE
Has hit the ground running in all previous positions, resulting in quick, significant results in both sales and management of others. 20+ years‟
experience in a broad range of product and service environments, including: startups, new business development, consumer product
licensing, branding, product sourcing and social media marketing. A recipient of numerous awards for outstanding sales with the ability to
hire, train and motivate others to do the same.
PROFESSIONAL CAREER HISTORY AND ACHIEVEMENTS
INDEPENDENT BUSINESS DEVELOPMENT CONSULTANT 2012 – Present
 DuChateau: Prepared pre-launch market research report, business plan and sales collateral materials for brand-new interior
furnishings division of award-winning, Inc. 500 company. Built database of leading A+D firms, interior designers and hospitality
businesses. Coordinated product lines for introduction at HD Expo and NeoCon trade shows. Made presentations to leading
architectural design firms (incl: Gensler, HBA, DiLeonardo) and Landry‟s Inc. with project quotes for HBA and Landry‟s – All within
three months of launch
 Lenny Krayzelberg Foundation: On-time development of strategic action plan for the purpose of defining the foundation‟s goals and
strategies in order to obtain both investors and government grants
 Litco Marketing: Project Manager for “Be Ready LA” campaign, a public service campaign of Los Angeles County to help citizens
with disaster preparedness. On-time and on-budget development of brochures and website in multiple languages
 Vermillion Motors: Assisted in the successful launch of a custom automobile company selling ultra-premium cars to affluent Chinese
customers. Conceived name and logo (both now in use) and vetted with people in China, developed interactive presentation for use
on iPad, which was used successfully at trade shows, assisted in sourcing sales agents in China, resulting in a sales network of
dealerships for the automobiles
 Skin Formulation: Developed inbound marketing, „explainer videos,‟ sales sheets and promotional materials for launch of 60+
products natural skin care and nutraceutical company. Defined and introduced to retail sales prospects
GLIDE RITE CORP., Van Nuys, CA 2010 – 2011
Director, Client Services
 Fiscal Responsibility: Actively generated new business regionally and nationally. Participated in bids for 15 retail chains, submitted
proposals to 12 different companies. Landed international hotel chain Best Western, national retailers Office Depot and Restaurant
Depot as well as several regional chains. Added over $1.5 million to bottom line through new business development and new
business with existing clients
 New Business Development: Wrote Business Development Plan, Strategic Action Plan, Sales / BD Manual and research report
analyzing various potential growth areas in both retail and non-retail. Presented to Board of Directors. Wrote Values and Guiding
Principles. Instituted use of SalesForce CRM system. Developed all marketing materials and catalogues. Instituted and managed all
facets of GRC‟s first-ever trade show exhibit (PRSM) including booth design and logistics
 Research: Continually submitted ideas for additional growth initiatives, which required extensive research and analysis of business
potential. Also researched and reported on various associations to join as well as certifications such as ISO14000, LEED-EBOM and
other green building maintenance certifications
HEAD WEST, INC., Los Angeles, CA 2006 – 2009
Director of Sales & Licensing
 Fiscal Responsibility: Built hospitality business from ground up and secured new retail accounts. First year sales of $1.2 million
 New Business Development: Crate & Barrel; Bed, Bath & Beyond and Pottery Barn/Williams-Sonoma. Supervised 100+ field
representatives selling to Wal-Mart. Established 50+ new hospitality / OEM clients including such hotels and casinos as the W
Hollywood, IWC Watch boutique, Princess Cruise Lines
 Licensing: JQ Outdoors (Leader in wildlife art and design), World Poker Tour, Harley-Davidson, Miller-Coors and the Collegiate
Licensing Company lines to Wal-Mart, Trader Horn, and other major retailers
 Sourced new molding suppliers and manufacturers in Asia and Latin America to lower costs and increase unique offerings such as
FSC-certified products
BRAND CENTRAL, Los Angeles, CA 2005 – 2006
Senior Licensing Manager
 Fiscal Responsibility: Manage various categories / clients with total contract annual guarantees of approximately $500,000
 Properties Represented: The Weinstein Company, Mark Burnett Productions, Dr. Pepper / Snapple, Sweethearts / NECCO,
Kellogg‟s Vintage, Archie Comics, Fred Rogers Company (Mr. Rogers‟ Neighborhood) and Trump Organization
 Attended numerous trade shows, i.e. Licensing Show, MAGIC, CES, E3, Gift Shows, both as exhibitor and attendee on behalf of
properties, resulting in numerous new licensees
 Developed store-within-a-store concept for properties which were successfully introduced at Target and Walmart

2. GLENN MANTEL Page Two
EQUITY MANAGEMENT INC., San Diego, CA 2003 – 2005
Client Sales Manager
 Fiscal Responsibility: Manage licensing business of Fortune 100 clients with cumulative annual licensed product sales of $2 Billion+;
Achieved both personal and program budgetary goals and quota. Signed 50 new license agreements in 11 months; Received CEO
commendation letter
 Client Management: Envision and present Client-approved annual licensing programs; establish tangible and intangible goals and
objectives; gain Client approval on all new license agreements and amendments
 Licensee Management: Strategize licensees‟ programs according to distribution channel, synergy with Client and position in industry;
Track retail placement and identify sales opportunities
 New Business Development: Identify brand extension and brand advancement licensing opportunities through industry trend
analysis, trade show attendance and communication with retailers and licensees
 Retail Program Development: Consistent with overall brand strategy, conceive and present channel-specific or retailer-specific
licensing initiatives and promotional tie-in opportunities; Meet with retailers and licensees to exploit synergies and coordinate efforts
Clients include: General Motors, Nissan / Infiniti, Rawlings, Kawasaki, Kellogg‟s, Dr. Pepper / Seven UP, Hawaiian Brands, Unilever
(Snuggle / Suave), La-Z-Boy, Lockheed Martin and Morton Salt
GLOBAL ICONS LLC, Los Angeles, CA 2000 – 2002
Director of Licensing / New Media
 Represented twenty-three legendary Hollywood celebrities and several children‟s properties for licensing, endorsements, and new
media opportunities in all categories of consumer products
 Licensed celebrity likenesses for use on consumer products such as: toys & games, gift & novelties, publishing/stationery, apparel,
HBA, electronics, jewelry, lottery tickets, and more
 Worked with major retailers to develop licensed product lines
 Successfully developed New Media division of agency to create new opportunities and invigorate existing licensing categories, as
well as distribute and syndicate old films, TV shows, animation and new content
 Provided content for e-greeting cards, virtual celebrities and online games with companies such as IV Arts, D-Telegrams, Mforma,
Moviso and Vivendi/Universal
 Conceived new revenue stream, secured new licensing agreements and created new flash animation series on the Internet based
on original Three Stooges cartoons. Licensee‟s revenue for this project was $5.2 million over three years
TERACRAFT PRODUCTS, Phoenix, AZ 1997 - 1999
Director of Sales
 Built a Home Décor division from the ground up. Sourced products domestically and internationally, established nationwide network
of sales representatives, P&L responsibility, created marketing materials and produced a cohesive line of home décor products sold
to major retailers, big box stores and mail-order companies. Sales of multiple product lines ~ $250,000 per quarter first year
 Established new accounts with majors such as: Home Depot, HomeBase, Lowe‟s, TruServ, Ace Hardware; specialty stores such as:
Orchard Supply & Hardware Armstrong Garden Centers, mail-order catalogues such as: Home Decorators‟ Collection, and mass
merchants such as: WalMart, Kmart and Target
 Turned under-performing company-owned factory into profitable entity. Created new lines that resulted in first year sales of $1.5
million
EDUCATION
BBA Marketing from Binghamton University, Binghamton, NY 1988 | Tom James Company continual sales training courses 1991-1997
Certification, Dale Carnegie Sales Course, 1996 | Certification, Communispond Executive Presentation Skills Course, 2000
Business consultation training with Jay Abraham, Jay Levinson (author of Guerilla Marketing) and Chet Holmes, 2001- 2007
TECHNOLOGICAL PROFICIENCY
Microsoft and Apple platforms, Salesforce / various CRM systems, Vantage, Sequel ERP, Adobe, Wordpress, Social Media