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Lilly TB Introduction

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Lilly TB Introduction

  1. 1. Welcome to the Lilly TB Challenge!
  2. 2. Lilly TB Challenge <ul><li>$20,000 available in matching funds </li></ul><ul><li>Matching funds become available after you have raised $1,000 from at least 10 donors </li></ul><ul><li>Donations up to $1,000 are matched at 50% </li></ul><ul><li>Bonus prizes for the top three fundraising organizations </li></ul><ul><ul><li>$3,000 for first prize </li></ul></ul><ul><ul><li>$1,500 for second prize </li></ul></ul><ul><ul><li>$500 for third prize </li></ul></ul>
  3. 3. Challenge Timeline <ul><li>October 28 – Deadline for entering a project </li></ul><ul><li>October 29 – Conference call on online fundraising strategy </li></ul><ul><li>November 3 – Lilly TB Challenge begins! </li></ul><ul><li>November 30 – Lilly TB Challenge ends </li></ul>
  4. 4. Tips for getting started now! <ul><li>Think about your strategy </li></ul><ul><ul><li> </li></ul></ul><ul><li>Identify your network </li></ul><ul><ul><li>Donors </li></ul></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>Board Members </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Which of these might be willing to be “ambassadors” for your project? </li></ul></ul><ul><li>Create a project that is appealing to donors </li></ul><ul><ul><li>Think about your audience. Now that you’ve identified your network of potential donors, think about what kind of activities would they be likely to donate to. </li></ul></ul>
  5. 5. The anatomy of a Project Page title photos Giving options
  6. 6. The Title: Your introduction to donors <ul><li>Your title can be no more than 50 characters including spaces (about 5-8 words) </li></ul><ul><li>Should answer the following: </li></ul><ul><ul><li>Who are the beneficiaries? </li></ul></ul><ul><ul><li>What is the benefit? </li></ul></ul><ul><ul><li>Where is the project? </li></ul></ul>
  7. 7. Which project would you support? <ul><li>Protect the environment </li></ul><ul><li>Empower 500 Rural Women in Tanzania through Entrepreneurship for a more Sustainable and Independent Lifestyle </li></ul><ul><li>Restore Eyesight to 500 Nepalese Villagers </li></ul><ul><li>Send a Child to School in India for a Year </li></ul><ul><li>ENDPO--economic development </li></ul>
  8. 8. Summary: Provide further detail <ul><li>The project summary, should support the title and describe in 200 characters or less:. </li></ul><ul><ul><li>Who is being helped? </li></ul></ul><ul><ul><li>What you are doing? </li></ul></ul><ul><ul><li>Where you are doing it? </li></ul></ul><ul><ul><li>How your are doing it? </li></ul></ul>
  9. 9. Which projects would you support? <ul><li>Round Table India plans to build four classrooms to provide free education for girl children who hail from the poorest sections of society in Chennai, also providing the girls with free meals. </li></ul><ul><li>This project builds a library in eastern Sri Lanka, providing a rich supply of books and critical literacy support services to 200 orphans traumatized by the civil war and the tsunami . </li></ul><ul><li>The quality of a child's teachers has an enormous impact on that child's chances for success in life . </li></ul><ul><li>Community based sustainable reintegration support to survivors of trafficking and exploited child labor by BNWLA . </li></ul>
  10. 10. Photos: Let your donors visit your project <ul><li>Use photos that best illustrate your project, the community it serves and the work you do. </li></ul><ul><ul><li>Most important to show faces of the population you serve </li></ul></ul><ul><ul><li>Also show </li></ul></ul><ul><ul><ul><li>Photo of your organization building (if you have one) </li></ul></ul></ul><ul><ul><ul><li>Pictures of groups of people in your community at work </li></ul></ul></ul><ul><ul><ul><li>Action shots of your team doing the work they do </li></ul></ul></ul>
  11. 11. Match the picture with the project Clean water conservation in the phillipines Solar power for 10 low income families Safe drinking water in Bolivia
  12. 12. Giving Options: Provide a reference point <ul><li>Donation options describe what a specific donation amount will provide. .The KEY here is to show the impact each donation has, linking that donation to something tangible and meaningful. </li></ul><ul><li>Include donation options of all levels so everyone feels they can contribute:  </li></ul><ul><li>Donation options must be at least $10, </li></ul><ul><li>Projects without one small donation option will not be approved. </li></ul>
  13. 13. Which of these two projects would you support? <ul><ul><li>$35 can provide 3 nutritious meals to 126 orphans and poor Tibetan refugee students </li></ul></ul><ul><ul><li>$60 buys a cow to begin a dairy business </li></ul></ul><ul><ul><li>$90 will provide clean water for 50 villages </li></ul></ul><ul><ul><li>$200 will provide livestock for 50 families </li></ul></ul><ul><ul><li>$500 will buy 6500 acres of land </li></ul></ul><ul><ul><li>$10 can provide nutrition </li></ul></ul><ul><ul><li>$100 can provide books for the unemployed </li></ul></ul><ul><ul><li>$1000 will buy dinner for a village for a month </li></ul></ul>Analysis: There is a good spread of donation options, with a good amount of options under $100.  Each option is very specific so the donor knows exactly what the money represents. Analysis: There is a huge gap between the donation options- you want to appeal to ALL kinds of donors.  The average donation is often $25, try to keep a variety of options below $100.  Be specific in your donation options--not vague like “provide nutrition.”
  14. 14. What next? <ul><li>Log in and password </li></ul><ul><ul><li>You may have already gotten this in your inbox. If not, it should be coming soon. </li></ul></ul><ul><li>Log in to </li></ul><ul><li>Click on “project entry (pe)” at the top right hand </li></ul><ul><li>Don’t forget - your project will not be live on the site until the Challenge begins </li></ul><ul><li> </li></ul>