Changing the conservation narrative requires recognizing that both people and emotions play a key role in shaping environmental outcomes. Conservation efforts are most effective when they empower local communities, design policies and programs that appeal to social and emotional instincts, and recognize that individuals are motivated as much by feelings as by facts. Framing environmental issues in a way that engages people's sense of community and optimism for the future can help broaden support for sustainability goals.

1. Changing the Conservation Narrative
Paula Caballero
Global Landscapes Forum – July 22, 2019

5. https://gvadata.ch/millenium-development-goalsstatistical-
database

7. For the slide: SDGs? I want to avoid logos. What about this – it’s a UN photo (and
a Paula blog): https://blogs.worldbank.org/voices/one-year-sdgs-provide-reason-
hope
Photo credit: UN Photo/Cia Pak

11. For the slide: UN people celebrating? Big group shot of delegates? Eiffel Tower?
Photo credit: Anadolu Agency-Getty Images

12. Toolkit: Levers for Behavior
Change

13. 1. People are the problem…and the
solution
2. Emotions are more powerful than
reason
3. We are social animals
4. How choices are designed matters
5. The key: Empowered local
5 Lessons for an Expanded
Environmental Toolkit