Presentation by David Ward, President and CEO, Towards Zero Foundation/Global NCAP VDI Conference Vehicle Safety Conference, Berlin 28th November

1. Building A Global Market for Safer Vehicles 2030
Presentation by David Ward, President and CEO,
Towards Zero Foundation/Global NCAP
VDI Conference Vehicle Safety Conference
Berlin 28th November

2. Global NCAP: Promoting Safer Vehicles Worldwide
Global NCAP is hosted by the UK charity the Towards Zero Foundation. Our main roles:
1) Serve as a platform for co-operation with NCAPs worldwide.
2) Provide financial & technical support to vehicle safety rating in emerging
automotive markets.
3) Advocate for safer vehicles worldwide & the global application of the most
important UN vehicle safety standards.

3. NCAP 40: Celebrating Launch of First Ever NCAP in US in 1979

4. Vehicle Safety’s Winning Formula: Regulatory Push & Demand Pull

5. Since 2010 Latin NCAP has driven
safety levels far above regulatory
requirements which are still not
applied in many countries in LAC.
5 star & 4 stars results are now
common but there are still some
manufacturers with zero star
cars.
Recent results highlight this stark
contrast. Best selling Onix, earns
5 stars, has ESC, and meets
pedestrian protection standard.
But L200 gest zero stars with no
airbags and no ESC.
Transforming Safety with Five Star Progress!

8. 2020 Challenge: No More Zero Star Cars!

9. Antonio Guterres, UN Secretary General’s Report to 72nd UN
General Assembly also called on Member States to:
“Participate in NCAPs” and “support the elimination of the
production of unsafe cars and implement the United Nations
vehicle safety regulations or equivalent national standards”
In April 2018 UN General Assembly adopted resolution
(A/Res/72/L.48) which encourages Member States (paragraph
9) to adopt:
Policies and measures to implement United Nations vehicle
safety regulations or equivalent national standards to ensure
that all new motor vehicles, meet applicable minimum
regulations for occupant and other road users protection, with
seat belts, air bags and active safety systems as standard.
United Nations Mandate for Safer Vehicles 2020-2030

10. Global Road Safety Performance Targets: No. 5 Vehicles
The UN General Assembly also endorsed 12 road
safety performance targets for implementation by
2030. Target 5 sets an ambitious goal to achieve 100%
fleet coverage of the following recommended UN
priority regulations:
• R94 & 95 Front and Side Impact
• R140 Electronic Stability Control
• R14 & R16 Seat Belt Anchorages & Seat Belts
• R127 Pedestrian Protection
• R44/R129 Child Restraints
• R78 Motorcycle braking (ABS)

11. ESC Fitment Rates
Global ESC fitment rate
in new cars is 78%.
Seven G20 countries do
not yet mandate ESC.
New Bloomberg/TRL
research shows that If
they legislate now by
2030 their full fleet
fitment rate will jump to
86%. Resulting in over
400 million extra
vehicles with ESC.
Without legislation ESC
fitment rate will only
reach 44% by 2030.
100% 100% 100% 100% 100% 100%
96% 97% 97% 97%
98% 98%
86%
89%
92% 93%
96%
97%
71%
74%
77%
78%
73% 72%
74%
76%
78%
81% 82% 84%
51%
57%
63%
68%
79% 80%
63%
69%
73%
78%
80% 82%
4%
7%
10%
16%
20%
28%
29%
38%
51%
64%
74%
89%
55%
61%
64%
68%
85%
99%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2017 2018 2019 2020 2021 2022
North
America
Europe
Japan
Korea
World
Russia
China
India
Brazil
Argentina

12. Global Automakers – Why Such a Vehicle Safety Ambition Deficit?
Last month the global automakers association, OICA,
released a ‘Manifesto for Global Road Safety’. It calls
for an integrated approach to road injury prevention
& proposes a list of regulations recommended for
global harmonisation.
The Manifesto is disappointingly unambitious.
• It ignores proposal by Jean Todt UN Special Envoy
for a voluntary commitment to minimum
standards.
• Suggests five years required for mandatory global
ESC and three more years for front & side crash
regulations first applied in the EU in 1998!
• Fails to mention pedestrian protection or child
restraints.

13. Driver Assistance Next Steps: AEB & Intelligent Speed Assistance
Next steps for vehicle safety are
accelerating fitment of Autonomous
Emergency Braking (AEB) systems for
City, Inter-Urban, & Pedestrian - and
Intelligent Speed Assistance (ISA).
Both AEB and ISA are included in the
recently adopted amendment to the
EU General Safety Regulation (GSR) to
be applied from 2022.
The full GSR package of vehicle safety
measures that are expected to avoid
25,000 deaths and 147,000 serious
injuries by 2037 across the European
Union.

14. Autonomous Vehicles Are No ‘Silver Bullet’
Waiting for driverless cars is like hoping for a perfect
vaccine to eliminate a road death epidemic that we can
already control with known treatments.
It is an overused cliché to say that human error causes
90% of crashes and magical thinking to suggest that AVs
can eliminate them all.
By 2030 ‘business as usual’ will result globally in
another 21.7 million deaths and 875.7 million serious
injuries!
To avoid this preventable tragedy we need accelerated
fitment of life saving technologies that are already
available, effective, and affordable…used in road
environments that are more forgiving, self explaining
and self enforcing. In short an integrated ‘Safe System’
approach. This will make gradual AV deployment easier!

15. Safety Gains from Autonomous Vehicles…Still Decades Away

16. • Accelerate implementation of UN Target 5 for vehicle
regulations across global fleet with further incentive
& regulatory actions required in emerging markets.
• Promote AEB, ISA, and Motorcycle ABS through a
combination of incentive & regulatory action.
• Encourage Fleet managers to choose ‘five star’ safety
rated vehicles and act as catalyst for fitment of best
available technologies.
• Encourage innovation in Autonomous Vehicles
supported by evidence based research and
independent validation to promote user acceptability.
• Make a clear distinction in regulations and consumer
information between assisted, automated and
autonomous vehicles.
Agenda 2030 – Global NCAP Vehicle Safety Priorities

17. Achieving Global Goals – Stockholm: Setting an Agenda for 2030
The Swedish Government will host the 3rd Global High Level Conference on Road Safety
on 19-20 February 2020 in Stockholm.
This Ministerial Conference will review progress of the UN Decade of Action for Road
Safety (2011-2020) and propose a new agenda for road injury prevention up to 2030.

18. #50 by 30 – A New SDG Target to Halve Road Deaths by 2030
UN Decade of Action for Road Safety (2011-2020)
was launched with the aim to ‘stabilize and then
reduce the level of road fatalities’.
UN’s Sustainable Developments Goal for Health
set a target to halve road traffic deaths and
injuries by 2020.
WHO Global Road Safety Status Report 2018 data
shows some stabilization but no reduction.
So we need to adopt a new SDG target to halve
road deaths & serious injuries #50by30.

19. Save the Date
Thank Very Much You!