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Paul Louis Iske
Professor Open Innovation & Business Venturing, Maastricht University
Founder & CFO (Chief Failure Officer) Insititute of Brilliant Failures
Founder & COO (Chief Optimism Officer) Institute for Serious Optimism
O-Zones: Environments for Serious Optimism
Positive Change Amsterdam, April 14, 2017 2
The world is getting more and more complex
This asks for Positive Engagement
Positive Change Amsterdam, April 14, 2017 3
Paradigm Shift?
Positive Change Amsterdam, April 14, 2017 4
Holistic view on Value
1. Financial Value
2. Societal Value
a. Social Capital
b. Natural Capital
3. Intellectual Value
a. Knowlegde Capital
b. Relational Capital
c. Structural Capital
From Business Case to Value Case!
Positive Change Amsterdam, April 14, 2017 5
Positive Change Amsterdam, April 14, 2017 6
Being Positive is a voluntary activity
Positive Change Amsterdam, April 14, 2017 7
An Environment consists of 4 spaces
Physical/Real space
Social/Cultural space
Virtual/Digital space
Process/Organisation space
Positive Change Amsterdam, April 14, 2017 8
New Technology
Old Organisation
------------------------------- +
Expensive Old Organization
NT + OO = EOO
A well-known formula:
Positive Change Amsterdam, April 14, 2017 9
Creativity
Being multiparadigmatic:
flexibly moving between,
combining and integrating
diverse ideas, perspectives,
intelligences and paradigms
PO
=
Provocative Operation
Positive Change Amsterdam, April 14, 2017 10
Example of PO
Positive Change Amsterdam, April 14, 2017 11
Increasing the Creativity Score
Positive Change Amsterdam, April 14, 2017 12
Exceeding Expectations
Terrorists
Ambassadors
Positive Change Amsterdam, April 14, 2017 13
9 Principles for Enthousiasm (B. Mager)
• Relief: unexpected help, getting rid of tasks, getting rid of
responsibilities, decision support, saving time
• Flexibility: spontaneous reaction, adaptiveness, differing
from standards, caring for individual needs
• Prudence: thinking outside the box, being one step ahead,
consideration of circumstances
• Generosity: excess, lavish, more than the necessary
• Authenticity: sincerity, honesty, transparency, confidence
• Belonging: interaction, synergistic effect, being a part,
feeling supported
• Exclusiveness: rareness, limitation, luxury
• Success: pride, reached aims, affirmation
• Completion: beauty, virtuosity, perfection, ‘the divine’
Positive Change Amsterdam, April 14, 2017 14
Positive Change Amsterdam, April 14, 2017 15
Positive Change Amsterdam, April 14, 2017 16
Positive Change Amsterdam, April 14, 2017 17
The IISO Maturity Model
Positive Change Amsterdam, April 14, 2017 18
18
Positive Change Amsterdam, April 14, 2017 19
www.apptimism.eu
Positive Change Amsterdam, April 14, 2017 20
Positive Change Amsterdam, April 14, 2017 21
Positive Change Amsterdam, April 14, 2017 22
Positive Change Amsterdam, April 14, 2017 23
Positive Change Amsterdam, April 14, 2017 24
Positive Change Amsterdam, April 14, 2017 25
Positive Change Amsterdam, April 14, 2017 26
Positive Change Amsterdam, April 14, 2017 27
This conference an O-zone?
Positive Change Amsterdam, April 14, 2017 28

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