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Prof Richard Lynch, Middlesex University

Explores the main issues in developing and defining the strategic purpose of an organisation: more on www.global-strategy.net

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How do we develop the purpose of the organisation? Video Summary Chapter 6 © Copyright Richard Lynch 2009. All rights reserved
Understanding the organisation’s purpose - 1 Environment Resources Purpose Options Options Options Choice Implement This session
Purpose Vision of the future Stakeholder power Governance, Ethics and Corporate Social Responsibility Organisation’s mission and objectives Understanding the organisation’s purpose - 5 Each of these topics forms part of the study of ‘purpose’
Developing the purpose of the organisation - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying a vision for the future - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying a vision for the future -3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Coping with stakeholder power - 2
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Coping with stakeholder power - 2 Typically, there are conflicts of interest between stakeholders
Corporate Governance, Ethics and Corporate Social responsibility ,[object Object],[object Object],[object Object]
What is Corporate Governance? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics and CSR -1 ,[object Object],[object Object],[object Object]
Ethics and CSR -3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to formulate a mission statement - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Mission : a summary of the broad directions that the organisation should and will follow, together with the reasoning and values that lie behind it.”
“ What’s the difference between vision, mission and objectives?” ,[object Object],[object Object],[object Object],[object Object]
How to develop objectives - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to develop objectives - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Strat Man 5th Ed Ch6 Slctd Slides

  • 1. How do we develop the purpose of the organisation? Video Summary Chapter 6 © Copyright Richard Lynch 2009. All rights reserved
  • 2. Understanding the organisation’s purpose - 1 Environment Resources Purpose Options Options Options Choice Implement This session
  • 3. Purpose Vision of the future Stakeholder power Governance, Ethics and Corporate Social Responsibility Organisation’s mission and objectives Understanding the organisation’s purpose - 5 Each of these topics forms part of the study of ‘purpose’
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