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Jovana karanovic - University of Amsterdam- TheHagueTechCity - 14 june

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(( Think Global, Act Local & Think Local, Act Global ))
...matching trending tech solutions with societal challenges around the world...
GlobalTech.City is founded in 2017 and is the global platform connecting AmsterdamTech.City and the other tech cities around the world. AmsterdamTech.City started in 2016 with successful monthly "Tech & The City" events in Amsterdam. The vision of GlobalTech.City is to combine city events, tech topics, societal challenges, tech solutions, and speakers for the city, communities, and citizens around the world. The mission of GlobalTech.City is to facilitate the city, communities, and citizens in the engagement and transformation. The target groups are public and private; governmental and non-governmental; educational institutions; corporates, scale ups and start ups; investors and programs, inventors and experts; visitors and citizens... The technology trends are Big Data, Blockchain, Internet of Things (IoT), Artificial Intelligence (AI), Ambient Intelligence (AmI), Robotics, Virtual/Augmented/Mixed Realty...

2016 Stats
2016 | 1 City | 5 Tech Topics | 5 City Events | 20+ City Challenges | 80+ Tech Solutions | 100+ Speakers | 750+ Tickets | Award December 2016 @AmsTechCity nr 26 GovTech Top 100 influencers & brands!

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Jovana karanovic - University of Amsterdam- TheHagueTechCity - 14 june

  1. 1. The Rise of the Platform Economy Jovana Karanovic
  2. 2. 2The Economist, 2013
  3. 3. 3
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  5. 5. Agenda ⬛ Introduction ⬜ What is the platform economy? ⬛ Emergence of the platform economy ⬜ How did the platform economy emerge? ⬜ Traditional businesses vs. platforms ⬛ How can platforms change the way we work? ⬜ Positive sides of the platform economy ⬜ Negative sides of the platform economy ⬛ Q&A 5
  6. 6. What is the Platform Economy?
  7. 7. The Platform Economy The Platform Marketplace Asset-sharing platforms On-demand labor platforms The online labor markets (e.g.Upwork, AMT) Mobile labor markets (Helpling, TaskRabbit) 7
  8. 8. Emergence of the Platform Economy
  9. 9. How did the Platform Economy Emerge? Due to… ⬛ Advancements in information and communication technologies lower transaction costs ⬛ Ability to leverage on communities vs. features of a product ⬛ A possibility to grow by exploiting network effects 9
  10. 10. 10 Key shifts Traditional businesses Platforms Value creation Value-chain model Facilitation of interaction Scarce/inimitable assets Assets/intellectual property (e.g. mines, real-estate) The network of producers and consumers Value maximization Maximizing transactions with end consumers Maximizing value of circular ecosystem Traditional businesses vs. platforms
  11. 11. How Can Platforms Change the Way We Work?
  12. 12. Positive Sides Of the Platform Economy ⬛ On-demand labor platforms could produce globally $2.7 trillion extra GDP growth, benefiting 540 million individuals (McKinsey Global Institute, 2015) ⬛ Human capital specialization (due to better matching across the globe) ⬛ Flexible working hours, more freedom ⬛ Increased possibility of outsourcing ⬜ More opportunities for disadvantaged and underutilized population ⬜ “Borderless immigration” ⬛ Opportunities for individuals with uncommon skills 12
  13. 13. Negative Sides Of Platform Economy ⬛ Temporary jobs = income insecurity ⬛ At the moment, there are more registered contractors than employers ⬜ Less chance of being selected ⬜ Lower wages ⬛ Employers might favor better value for money (resulting from lower search costs) ⬜ Lower incomes for workers in rich countries ⬜ High wages for the best quality workers ⬛ Mobile labor markets can disrupt local services (e.g. Uber with taxi drivers) ⬜ This can have negative net effects on total employment 13
  14. 14. Future lookout ⬛ Dominant form of organizing – platform capitalism – could be replaced by platform cooperativism ⬜ More power to workers ⬜ Platform could grow by replication vs. scaling ⬜ Businesses operating locally but cooperating globally 14
  15. 15. Thank you Jovana Karanovic Twitter: @karanovic_j 15