Cisco was looking for a solution to streamline its global web operations, accelerate time-to-market for content updates, and reduce website publishing and management costs while continuing to meet the needs of both corporate and in-market stakeholders. To achieve this, Cisco sought a partner that could provide continuous content publishing capabilities with the flexibility to support local market adaptations. The selected partner also needed proven experience with various technologies including Documentum’s content management system, XHTML, CSS, JavaScript, Flash and XML.

1. CASE STUDY
Cisco Reduces Website
Management Costs By 35 Percent
Cisco was looking for a solution to streamline its global web
operations, accelerate time-to-market for content updates, and
reduce website publishing and management costs while continuing
to meet the needs of both corporate and in-market stakeholders.
To achieve this, Cisco sought a partner that could provide
continuous content publishing capabilities with the flexibility to
support local market adaptations. The selected partner also
needed proven experience with various technologies including
Documentum’s content management system, XHTML, CSS,
JavaScript, Flash and XML.
HIGH-LEVEL RESOURCES
AND EFFICIENT PROCESSES
Cisco turned to Lionbridge, specialists in managing complex,
multilingual websites for the world’s leading global brands.
Lionbridge impressed Cisco with its innovation, expertise and
proven best practices.
Using Lionbridge’s Global Web Ops services, Cisco is able to satisfy
CHALLENGES
global demand for its digital content with speed and efficiency. + Reduce website publishing and
Lionbridge’s flexible solution adapts to the company’s existing web
management costs
production systems and platforms.
+ Apply website market adaptations for 25
Working with corporate and in-country Cisco teams, Lionbridge European and 42 emerging markets, including
provides continuous online content adaptation, publishing sites in Asia with complex scripts
and optimization services. The new model supports regional + Accelerate time-to-market for content
stakeholders, communications channels and formats to ensure a
updates, rich media presentation and SEO
locally relevant and globally consistent web presence.
+ Improve program management and
alignment across disperse geographies
SUCCESS WITH
PERFORMANCE OPTIMIZATION + Scale website management capabilities
Working together, Lionbridge and Cisco jointly established to match rapid growth and increasing market
performance metrics, reporting and aggressive communication demands
plans to ensure ongoing success and continued improvement. And, + Provide high-end technical expertise for
with Lionbridge’s project management dashboards, Cisco easily complex website structures
reviews all cases, KPIs, and SLAs, and analyzes activity and tracks
performance in real-time.
© 2011 Lionbridge globalmarketingops.com/contact

2. CASE STUDY
PAIN-FREE PROCESS
Since the Global Web Ops engagement, Lionbridge has achieved
a 96-percent satisfaction rating from Cisco for in-scope and out-of- BENEFITS
scope work. Lionbridge has also expanded its support from website
content updates to full operations and maintenance support of + Significant cost savings of 35 percent over
Cisco’s digital presence including extranets, wikis, blogs, micro sites, previous model
and landing pages. The Lionbridge team takes care of everything
+ Ability to support multiple market requests
from HTML coding and template creation to local versioning and rich
on demand
media development.
+ Website updates fully deployed in less
BETTER QUALITY FOR LESS COST time
By providing multilingual web publishing experts that work directly + Improved consistency and quality of
with in-country Cisco marketing teams, Lionbridge has eliminated content for all markets
a constant pain point for Cisco—reaching nearly 70 markets with
appropriately branded, consistent, and accurate web content in a
timely manner. Cisco’s in-country sales and marketing teams have
also been able to return their focus to the core value they bring to
the company.
ABOUT
LIONBRIDGE
Lionbridge is a market leader in the
globalization services industry. Through
offices in 26 countries and more than 90,000
in-market experts, we help companies
manage and improve their digital presence
around the world with our suite of global
marketing solutions.
To learn more, visit
globalmarketingops.com/contact
© 2011 Lionbridge globalmarketingops.com/contact