Pablo Alvarez, Group Innovation Manager at lastminute.com, presents information on their mobile application fonefood. Fonefood, launched in August 2008, allows users to find and book restaurants on their mobile devices across Europe. It currently supports over 6,000 restaurants and has interfaces in English, French, German, and Swedish. Fonefood is optimized for touchscreen phones like the Android and iPhone as well as other mobile devices. Lastminute.com continues to enhance fonefood and explore new innovations in mobile travel.

1. Pablo Álvarez
Group Innovation Manager
Group Marketing
lastminute.com
11 November 2008
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2. Travel Innovation
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3. lastminute.com started trading in April 1998 and since
then lastminute.com has been at the forefront of travel
innovation
e.g. “first commercial WAP-based restaurant booking
service - launched 4 May 2000.”
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4. 11 November 2008
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5. “radar”
www.lastminute.com/radar
launched November 2008
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6. radar
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7. “pronto”
http://pronto.lastminute.com
launched November 2008
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8. 11 November 2008
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9. 11 November 2008
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10. “fonefood”
m.lastminute.com/fonefood
launched August 2008
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11. m.lastminute.com/fonefood
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12. description
fonefood is a mobile website to find and
book restaurants across Europe.
http://m.lastminute.com/fonefood
Main characteristics:
6.000+ restaurants across Europe
Restaurant deals in UK
Free bookings, no need of a credit card
Quality and ease of the interface
Detection of your mobile location
Multilanguage
iphone version of fonefood
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13. Activity summary
date Event
Nov fonefood also in french and german
Nov Android version live
13-
13-Oct iphone version live
05-
05-Sep fonefood officially launched in Sweden
22-
22-Aug Launch Google Gears API
19-
19-Aug Link from cool gorilla phrasebooks activated
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14-Aug Launch
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fonefood; english and swedish interface
fonefood;

14. http://uk.youtube.com/watch?v=RJOoEkAekBU
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15. Nokia Android G1
Windows mobile iPhone
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16. Supported handsets
fonefood is optimized for the following handsets:
– 320x480 touch screen handsets: Android + iPhone & iPod
– 240x320 screen resolution handsets: N95, Sony Ericsson
K800i, HTC TytnII
– 176x220 screen resolution handsets: Sony Ericsson W810i,
Nokia N70
It also works properly on Blackberries, Samsungs, etc
The basic functions should still work on low end phones (e.g. text
description of a restaurant should still be accessible).
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17. What’s Next ?
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20. Thanks to:
Photos and pictures under Creative Commons from:
Flickr user Cedric1981 (restaurant table foto)
Heike Scholz from Mobile-Zeitgeist (mobile 2.0 picture)
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21. labs.lastminute.com
Thank you
Pablo Álvarez
Group Innovation Manager; Group Marketing
palvarez@lastminute.com
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