Native Advertising is the key to social marketing survival and sales conversions. In this day and age, online customers are just as tired of advertising as traditional customers. Therefore it’s imperative that you not only grab the attention of your target audience, but also reign in the the attention of a new and growing audience that’s seeking your content, products or services.

1. How to Use Native Advertising To Drive
Traffic, Leads & Sales
Consistency is Key!
Video Training By Gloria Walker
Marketing With Gloria

2. What’s Native Advertising?
• Online advertising
• Matches the type and function of the platform
which it appears.
• Manifests as content produced by an advertiser
• The intent is to promote a product or service.

3. So In a Nutshell…
Native Advertising is creating online content and then advertising that
content to drive traffic, leads and conversions.

4. Annoying Advertising Strategy
• Saturates Facebook timeline with annoying affiliate links
and products.
But in reality:
• Someone will click on your link, realize it’s a capture page
and immediately close it.
• There’s a potential to be turned off or even blocked.
This is ineffective advertising!

5. Why Do People Visit
Social Media Sites?
• Connect with friends
• Look at content
• Share content
• Share pictures
• Socialize

6. Native Advertising Strategy
Example:
• Clickable images
• Powerful quotes
• Meaningful content
• Cute babies and adorable pets work too :-)

7. When Creating Content…
• Look for the problem that needs solving…
• How can your product solve the problem?
• How can you put a unique spin to it?

8. Where Can I Find Content Ideas?
• Forums (niche specific)
• Facebook Groups (niche specific)
• Amazon.com
• Leaders Email Lists
• Leader/Team Calls
• Search Engines/Social Media Sites
• Courses/Ebooks that you bought (repurpose it as your
own)

9. How Does Native Advertising Drive
Traffic, leads and Sales?
Yin and Yang Formula:
• The first piece of content solves one
problem and the second step solves the
next logical problem
• Lead with content that’s solves a problem
in two ways

10. How Does Native Advertising Drive
Traffic, leads and Sales?
Example:
Write a blog post on “How to Get Leads With Instagram.”
The next logical step:
Create a “How To Convert Those Leads” piece of content
now that you have the leads. Provide this with a PDF
download or any congruent offer which will require the lead
to opt-in.

11. How Does Native Advertising Drive
Traffic, leads and Sales?
2nd Example:
Create a blog post (or video) on “Content Ideas.”
The Next Logical Step:
A blog post on the “How To Promote Great Content.”
Show them a few tricks and pull them in with the remaining
tips using your opt-in page.

12. Summary
Successful Native Advertising requires:
1. Fresh content that solves problems, and offer solutions. This
will cement your status as an expert instead of someone that’s
out to make a sale.
2. Understanding the culture of various social media platforms,
will allow you to promote your content effectively, thus growing
your fan base and increasing leads and sales conversions.

13. Conclusion
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Please visit my site www.marketingwithgloria.com for more
information on this subject as well as marketing freebies.
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