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Business
Valuation
Simplified
Babatunde Akin-Moses: Kleos Africa Consultant
1. ABOUT ME
2. WHAT IS BUSINESS VALUATION
3. IMPORTANCE OF BUSINESS PLAN VALUATION
4. METHODS AND TIPS FOR BUSINESS VALUATION
5. YOUR QUESTIONS, ANSWERED
6. QUESTIONS?
2
TODAY’S AGENDA
ABOUT ME
• Born in Lagos Nigeria.
• Graduated from Bowen University with a
B. Sc. In Economics.
• Worked at Shell, KPMG and PwC.
Currently work at Sycamore, a peer to peer
lending startup I co-founded in 2019
• I am also a chartered accountant, and MBA
holder from Lagos Business School.
4
ABOUT ME
WHAT IS BUSINESS
VALUATION?
• Definition: Business valuation is
the process or set of procedures,
used to ascertain the economic
value of a business, a unit, or an
owner’s interest in a business
• It is essentially the worth of your
business in monetary terms. Do
you have a number for this?
6
WHAT IS BUSINESS VALUATION?
IMPORTANCE OF
BUSINESS
VALUATION
8
▫ “Price is what you pay, value
is what you get”
- Warren Buffet
• You may need to sell the business
• You may need financing (debt or equity)
• To properly assess a business you want to buy
• To evaluate the progress of your business
• To manage shareholder disputes
• To issue stock options to employees
• To compare with a similar/competing business
9
WHY IS IT IMPORTANT?
METHODS OF
BUSINESS
VALUATION
METHODS OF BUSINESS VALUATION
11
Conventional
• Asset based
• Market value
• Cashflow
• Multiples
Unconventional
• Management worth
• Industry specific
• Entry cost
• Intangible asset
• This is by far the fastest way of valuing your business.
• You can use this method to estimate the lowest selling price (if you are in
the process of negotiating)
• To get this, simply add the value of all your assets, and subtract it from the
total of all your liabilities. The resultant amount is known as net assets,
book value or the equity value of your business.
12
1. Conventional: Asset based
• This is basically what the amount that other businesses, that are similar to
yours have sold for.
• For example, if you run a barber shop, and all barber shops in your region
have been selling for say $10,000, then that’s the amount most people
would be willing to pay. Information is necessary to get this method right.
• To make sure that the comparison is fair, check that the company you are
comparing to is in the same industry, has a similar asset base and operates
in a similar jurisdiction to yours.
13
2. Conventional: Market Value
• This method can be a bit technical and difficult for startups, because it
assumes one of the following:
a) The business is already generating cash
b) The business will start generating cash at a fairly predictable time
▫ This method tries to estimate the value of a business today, based on the
cashflow it is expected to generate in the future, and discounting those
cashflows to their present value today
14
3. Conventional: Discounted Cashflow
• The following steps need to be carried out:
a) Determine cashflows by adding non-cash expenses and taking out capital
ones
b) Grow these cashflows by an estimated growth rate
c) Choose a discount rate which you will use to convert cash to today’s value
d) Calculate a terminal value (TV) – how much can you sell the business?
e) Value the business by discounting cashflows and TV to present value
f) Subtract debt to get equity value
15
3. Conventional: Discounted Cashflow (2)
• Businesses are often valued based on their price to earning (PE). That is,
the amount people are willing to pay for every unit of profit they earn
• However, a lot of small companies are not profitable, so most of them use
price to sales ratio (PS). Facebook, Twitter and LinkedIn all used PS ratios
when going public
• The PS to use depends on salient factors like your industry, amongst
others. For instance, tech companies have high multiples than established
industries
16
4. Conventional: Multiples
17
Unconventional
Management
Value
•The team that leads a
company can
determine the value
Industry
Specific
•Some industries
accept valuations
based on number of
customers
(WhatsApp), some
use value of goods
sold (E-commerce)
Entry Cost
•How much would it
take to set up a
business, that
achieves everything
you have at this point?
Intangible
Assets
•Your business may
have some patents,
trademarks or
licenses that may be
worth considering
over every aspect of
your business
• Keep very good financial and
regulatory records
• Do several valuation methods to get
the best one
• Get an expert to help you if need be
• Negotiate, Negotiate, Negotiate!
18
TIPS TO CONSIDER
YOUR QUESTIONS,
ANSWERED
20
What is the trick to placing a hold
decision above a sell decision on the
stock of a company?
• Revenue multiples is a good place to start
• Market comparables are also good if you can find them
• The easiest might be to value the skill of the management team
21
1. Which is the best method for valuing an SME
without regular cash flows e.g. a good processing
company?
2. How can I value a Startup?
3. Can you value a company that is in its Startup
mode?
• See previous answer
• The easiest way is to ask for how much you need, and justify it
• Negotiate!
• Do you want 100% of your start-up or 1% of MTN?
22
How do I evaluate the worth of my
business in deciding equity to give to an
investor?
• Always!
• I suggest you always have a value in mind.
• However, it is usually most important when you want to raise money for
business expansion
23
What stage do I need to value my
company?
• Covered in slides.
24
What are the basic principles of company
valuation? Products and Services Startup
evaluation
• Strictly speaking, goodwill only occurs in a business combination
• It is the excess of consideration, over the net asset value of a business after
its been acquired
25
How can one value good will of a
company ?
• Sometimes, yes. When the methods covered are used
• Most times, it isn’t. Perception, current industry sentiments, and
entrepreneur’s negotiation skill matters a lot.
26
Is valuation truly an objective exercise ?
I saw the debacle with Wework and I
ask whether people use valuations to
inflate their idea of value of their
business
• Cashflow – as suggested by Warren Buffet
• Valuable assets – like patents, trademark and technology
• Sometimes, customer base
• Management skill
27
What are the keys things to look out for
in order to know if a business is valuable
or not
• It depends on who needs the valuation. Some investors would insist on a
professionally prepared one
• Besides selling, you might need it to resolve shareholders’ dispute
28
Does one need a professional to value
one's business? What situations
(besides selling) would one need to
value one's business?
ANY QUESTIONS?
Place your screenshot here
30
You can find me on
the KLEOS Africa
Website if you are
interested in my
services.
https://www.linkedin.com/in/babatundeakinmoses/
Contact Info

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Kleos Africa webinar Babatunde Akin-Moses - Business Valuation Simplified

  • 2. 1. ABOUT ME 2. WHAT IS BUSINESS VALUATION 3. IMPORTANCE OF BUSINESS PLAN VALUATION 4. METHODS AND TIPS FOR BUSINESS VALUATION 5. YOUR QUESTIONS, ANSWERED 6. QUESTIONS? 2 TODAY’S AGENDA
  • 4. • Born in Lagos Nigeria. • Graduated from Bowen University with a B. Sc. In Economics. • Worked at Shell, KPMG and PwC. Currently work at Sycamore, a peer to peer lending startup I co-founded in 2019 • I am also a chartered accountant, and MBA holder from Lagos Business School. 4 ABOUT ME
  • 6. • Definition: Business valuation is the process or set of procedures, used to ascertain the economic value of a business, a unit, or an owner’s interest in a business • It is essentially the worth of your business in monetary terms. Do you have a number for this? 6 WHAT IS BUSINESS VALUATION?
  • 8. 8 ▫ “Price is what you pay, value is what you get” - Warren Buffet
  • 9. • You may need to sell the business • You may need financing (debt or equity) • To properly assess a business you want to buy • To evaluate the progress of your business • To manage shareholder disputes • To issue stock options to employees • To compare with a similar/competing business 9 WHY IS IT IMPORTANT?
  • 11. METHODS OF BUSINESS VALUATION 11 Conventional • Asset based • Market value • Cashflow • Multiples Unconventional • Management worth • Industry specific • Entry cost • Intangible asset
  • 12. • This is by far the fastest way of valuing your business. • You can use this method to estimate the lowest selling price (if you are in the process of negotiating) • To get this, simply add the value of all your assets, and subtract it from the total of all your liabilities. The resultant amount is known as net assets, book value or the equity value of your business. 12 1. Conventional: Asset based
  • 13. • This is basically what the amount that other businesses, that are similar to yours have sold for. • For example, if you run a barber shop, and all barber shops in your region have been selling for say $10,000, then that’s the amount most people would be willing to pay. Information is necessary to get this method right. • To make sure that the comparison is fair, check that the company you are comparing to is in the same industry, has a similar asset base and operates in a similar jurisdiction to yours. 13 2. Conventional: Market Value
  • 14. • This method can be a bit technical and difficult for startups, because it assumes one of the following: a) The business is already generating cash b) The business will start generating cash at a fairly predictable time ▫ This method tries to estimate the value of a business today, based on the cashflow it is expected to generate in the future, and discounting those cashflows to their present value today 14 3. Conventional: Discounted Cashflow
  • 15. • The following steps need to be carried out: a) Determine cashflows by adding non-cash expenses and taking out capital ones b) Grow these cashflows by an estimated growth rate c) Choose a discount rate which you will use to convert cash to today’s value d) Calculate a terminal value (TV) – how much can you sell the business? e) Value the business by discounting cashflows and TV to present value f) Subtract debt to get equity value 15 3. Conventional: Discounted Cashflow (2)
  • 16. • Businesses are often valued based on their price to earning (PE). That is, the amount people are willing to pay for every unit of profit they earn • However, a lot of small companies are not profitable, so most of them use price to sales ratio (PS). Facebook, Twitter and LinkedIn all used PS ratios when going public • The PS to use depends on salient factors like your industry, amongst others. For instance, tech companies have high multiples than established industries 16 4. Conventional: Multiples
  • 17. 17 Unconventional Management Value •The team that leads a company can determine the value Industry Specific •Some industries accept valuations based on number of customers (WhatsApp), some use value of goods sold (E-commerce) Entry Cost •How much would it take to set up a business, that achieves everything you have at this point? Intangible Assets •Your business may have some patents, trademarks or licenses that may be worth considering over every aspect of your business
  • 18. • Keep very good financial and regulatory records • Do several valuation methods to get the best one • Get an expert to help you if need be • Negotiate, Negotiate, Negotiate! 18 TIPS TO CONSIDER
  • 20. 20 What is the trick to placing a hold decision above a sell decision on the stock of a company?
  • 21. • Revenue multiples is a good place to start • Market comparables are also good if you can find them • The easiest might be to value the skill of the management team 21 1. Which is the best method for valuing an SME without regular cash flows e.g. a good processing company? 2. How can I value a Startup? 3. Can you value a company that is in its Startup mode?
  • 22. • See previous answer • The easiest way is to ask for how much you need, and justify it • Negotiate! • Do you want 100% of your start-up or 1% of MTN? 22 How do I evaluate the worth of my business in deciding equity to give to an investor?
  • 23. • Always! • I suggest you always have a value in mind. • However, it is usually most important when you want to raise money for business expansion 23 What stage do I need to value my company?
  • 24. • Covered in slides. 24 What are the basic principles of company valuation? Products and Services Startup evaluation
  • 25. • Strictly speaking, goodwill only occurs in a business combination • It is the excess of consideration, over the net asset value of a business after its been acquired 25 How can one value good will of a company ?
  • 26. • Sometimes, yes. When the methods covered are used • Most times, it isn’t. Perception, current industry sentiments, and entrepreneur’s negotiation skill matters a lot. 26 Is valuation truly an objective exercise ? I saw the debacle with Wework and I ask whether people use valuations to inflate their idea of value of their business
  • 27. • Cashflow – as suggested by Warren Buffet • Valuable assets – like patents, trademark and technology • Sometimes, customer base • Management skill 27 What are the keys things to look out for in order to know if a business is valuable or not
  • 28. • It depends on who needs the valuation. Some investors would insist on a professionally prepared one • Besides selling, you might need it to resolve shareholders’ dispute 28 Does one need a professional to value one's business? What situations (besides selling) would one need to value one's business?
  • 30. Place your screenshot here 30 You can find me on the KLEOS Africa Website if you are interested in my services. https://www.linkedin.com/in/babatundeakinmoses/ Contact Info

Editor's Notes

  1. If you are in any situation where you have to put a price on your business, its important you have a concrete idea of its value
  2. State limitations of all these assumptions
  3. Julian Lange – Babson College